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Houghton Mifflin Company - SWOT Analysis

Product Type: Market Research Report
Published by: Datamonitor
Published: September 2007
Product Code: R313-25280
Description
Datamonitor's Houghton Mifflin Company Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Houghton Mifflin Company (Houghton Mifflin), acquired by HM Rivergroup in December 2006, is a publisher engaged in publishing textbooks, instructional technology, assessments, and other educational materials for teachers and students. The company primarily operates in the US. It is headquartered in Boston, Massachusetts and employs about 3,100 people. The company recorded revenues of $1,282.1 million during the fiscal year ended December 2005, an increase of 5.2% over 2004. The net loss was $62 million in fiscal year 2005, as compared to a net loss of $70.3 million during 2004.

Scope of the Report
  • Provides all the crucial company information required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
  • Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available
Table of Contents
This product typically includes the following sections:
Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis
Ordering and More Information
Price and Delivery Options


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