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Lamar Advertising Company - SWOT AnalysisProduct Type: Market Research ReportPublished by: Datamonitor Published: September 2007 Product Code: R313-25326 Description Datamonitor's Lamar Advertising Company Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Lamar Advertising Company (Lamar) is one of the largest outdoor advertising companies in the US. It has three distinct areas of business: billboard advertising, logo signs, and transit advertising. The company primarily operates in the US, Canada and Puerto Rico. It is headquartered in Baton Rouge, Louisiana and employs about 3,300 people. The company recorded revenues of $1,120.1 million during the fiscal year ended December 2006, an increase of 9.6% over 2005. The operating profit of the company was $189.8 million during fiscal year 2006, an increase of 13.8% over 2005. The net profit was $43.9 million in fiscal year 2006, an increase of 5.1% over 2005. Scope of the Report
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