The SAP CRM Radars (Vendor Focus): Industry Report

The SAP CRM Radars (Vendor Focus)

Product Type: Market Research Report
Published by: Datamonitor
Published: September 2007
Product Code: R313-25656

Description

Introduction

This brief analyses the strengths and weaknesses of SAP's Customer Relationship Management offering. SAP is rated according to its market impact (based on revenues), user sentiment (based on customer perceptions) and technology.

Scope

Technology: an assessment of SAP's technology based on specific attributes and the availability of certain features. User sentiment: tracks end-users' impression of SAP's products based on a survey of over 280 Customer Relationship Management users. Market impact: measures SAP's market impact based on its revenues and financial performance.

Highlights

Enterprises are increasingly deploying Customer Relationship Management solutions in order to benefit from the unified management of interactions with customers in a sales, customer services or marketing context. Since Customer Relationship Management could be of benefit to a wide range of organizations, the demand for these solutions will continue to grow. Consequently vendors need to offer comprehensive yet flexible Customer Relationship Management solutions.

Reasons to Purchase

Gain detailed knowledge of SAP's strengths with regards to technology, user sentiment and market impact. Customer Relationship Management vendors can benchmark their own performance against SAP in various key criteria. Enterprise IT managers will gain valuable insight to improve their Customer Relationship Management purchasing decisions.

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

MARKET DEVELOPMENTS

The CRM application market is maturing

Uptake among SMEs is growing and CRM is converging with adjacent technologies

ANALYSIS

SAP: CRM Radars

Recommendation: Shortlist

APPENDIX

Definitions

Datamonitor Ratings

Extended Methodology

Technology

User Sentiment

Market Impact

Methodology

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