Education Technology - Digital Learning in the Education Market (Review Report)

• Identifies the potential drivers and inhibitors to the uptake of educational technology.
• Offers a "birds-eye" view of institutional preferences for leading solutions.
• Explores the competitive landscape for LMS and lecture capture solutions.
• Forecasts student spending on LMS solutions in the US, UK and Australia.

• Understand what drives institutions to purchase educational technology
• Gain insight into what sales strategies will be most effective when selling LMS and lecture capture solutions
• Identify which markets offer the most opportunity for LMS vendors

DATAMONITOR VIEW

CATALYST

SUMMARY

METHODOLOGY

EXECUTIVE SUMMARY

Introduction

The New Landscape for Educational Technology (Market Focus)

Capturing the Global Market for Educational Technology (Strategy Focus)

Understanding the Competitive Landscape for Educational Technology (Technology Focus)

Global Spending on Learning Management Solutions to 2012 (Databook)

THE NEW LANDSCAPE FOR EDUCATION TECHNOLOGY (MARKET FOCUS)

Summary

The landscape for educational technology is evolving rapidly in the education market

A complex set of forces drives the uptake of educational technology

Government policies are driving more educators to tailor their instruction to the individual needs of students

Important constituency groups expect to see technology used in the classroom

There is a growing belief that the millennial generation prefers learning with the support of technology

As the baby boom generation retires, the next generation of teachers will only know a digital world

Online learning offers a solution to the challenge of increasing access while maintaining costs

Significant factors impede the more substantive adoption of educational technology

Popular support has waned for using technology as a tool to reform education institutions

New governmental priorities are impeding the adoption of educational technology

Technology purchases must compete with other priorities for increasingly scarce budgetary resources

Moving to the next level of technology adoption requires significant and difficult behavioral changes

Educators will become increasingly sophisticated consumers of educational technology

The most appealing solutions will provide compelling evidence of their effectiveness

Seeking the benefits of standardization, institutions will migrate from point to enterprise-wide solutions

The acceptance of vendor-hosted solutions and other delivery options will grow in the market

Vendors must seek out and support the third-party evaluation of their solutions

Innovative pricing strategies will help put new technology into the hands of educators

CAPTURING THE GLOBAL MARKET FOR EDUCATIONAL TECHNOLOGY (STRATEGY FOCUS)

Summary

The global marketplace offers new opportunities for vendors serving education institutions

LMS is rapidly becoming a mission-critical application in higher education

US higher education institutions will increase spending on LMS through more broad and deep deployments

The uptake of LMS solutions will expand rapidly in the UK higher education market

The rate of growth for spending on LMS by Australian institutions will begin to slow over the near-term

The landscape for LMS adoption is diverse and evolving

There are four approaches that institutions are likely to take when selecting an LMS solution

Institutional preferences for LMS solutions are not monolithic and vary across geographic regions

Lecture capture solutions represent the next horizon for extending the power of LMS solutions

While LMS is quickly becoming a mature solution, opportunities for growth still exist

Venodrs should tailor their strategy to the unique requirements of regional markets

Offering options will help LMS vendors to differentiate themselves in the market

UNDERSTANDING THE COMPETITIVE LANDSCAPE FOR EDUCATION TECHNOLOGY (TECHNOLOGY FOCUS)

Summary

The competitive landscape for educational technology represents an appealing opportunity for vendors

While a relatively mature and widely adopted, online learning continues to evolve

Online learning is supported by a diverse set of applications

LMS solutions are increasingly used as powerful pedagogical tools

Portfolios in LMS solutions

Performance reporting

A few players dominate the competitive landscape for LMS solutions

ANGEL Learning

Blackboard

Desire2Learn

eCollege

Open source applications are an important alternative to commercial solutions

Lecture capture applications are an emerging solution area in higher education

Lecture capture solutions offer a pedagogically attractive extension to traditional and online courses

Students use lecture capture solutions in potentially unexpected ways

There are few obstacles to the more widespread adoption of lecture capture solutions

Innovative vendors are taking an early lead in the higher education market

Anystream

Lectopia

Sonic Foundry

Tegrity

The competitive landscape is not monolithic and considerable opportunities remain

Reporting and analytics functionality represents an attractive area for growth

Lecture capture solutions will become an important extension of the LMS

GLOBAL SPENDING ON LMS TO 2012 (DATABOOK)

Introduction

Definitions

Spending by US higher education institutions on LMS to 2012

Spending by US higher education on LMS by institutional type to 2012

Spending by UK higher education institutions on LMS to 2012

Spending by Australian higher education institutions on LMS to 2012

APPENDIX

Definitions

Extended mehodology

Further reading

Ask the analyst

List of Tables

Table 1: Digital rights management definitions

Table 2: Spending by US higher education institutions on LMS to 2012

Table 3: Spending by US higher education on LMS by institutional type to 2012

Table 4: Spending by UK higher education institutions on LMS to 2012

Table 5: Spending by Australian higher education institutions on LMS to 2012

List of Figures

Figure 1: Accessibility to the Internet for instructional purposes has grown rapidly in the US K12 market

Figure 2: IT spending in the education market will grow at a somewhat austere rate over the next five years

Figure 3: Spending by US higher education institutions on LMS to 2012

Figure 4: Spending by UK higher education institutions on LMS to 2012

Figure 5: Spending by Australian higher education institutions on LMS to 2012

Figure 6: The global LMS market is segmented into four categories

Figure 7: The US LMS market supports a diverse set of vendors and approaches

Figure 8: Internal development is a popular alternative to commercial LMS in the UK

Figure 9: Blackboard has a significant position in the Australian LMS market

Figure 10: The adoption of iPods in the market has been rapid

Figure 11: The adoption of lecture capture solutions varies by country

Figure 12: Spending by US higher education institutions on LMS to 2012

Figure 13: Spending by US higher education on LMS by institutional type to 2012

Figure 14: Spending by UK higher education institutions on LMS to 2012

Figure 15: Spending by Australian higher education institutions on LMS to 2012