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Premium Company Profile Kraft Foods, Inc.

Product Type: Market Research Report
Published by: Datamonitor
Published: October 2007
Product Code: R313-27047
Description
Introduction

Kraft Foods seeks to strike a better balance between globalization and centralization. The company is focused on restructuring the organization for growth, and reframing its categories to make its portfolio more relevant and grow faster. It is also investing in its sales capabilities to build scale advantage and drive down the costs without compromising on quality.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Kraft Foods (Kraft) has operations in 72 countries and sells its products in more than 155 countries.The company serves supermarket chains, wholesalers, super centers, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores and other retail food outlets. The company is exploring opportunities to use its broad portfolio to meet the demands of specific consumer groups for weight management, health and wellness, and other benefits.Internationally, the company is growing and building profitable scale by expanding its distribution reach in countries with rapidly growing demand. Large multi-national corporations manufacturing competing products pose a constant threat to Kraft's market share.

Reasons to Purchase

Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization
Table of Contents
Overview
Catalyst
Summary
Company Structure
Company Overview and Key Facts
Business Description
History
Company Locations and Subsidiaries
Company Financials
Overview
Revenue by Division
Revenue by Geography
Products and Services List
Major Products and Services
Products List
Brand List
Competitors and strategic business relationships
Top Competitors
List of Competitors
Suppliers and Partners
Clients
Shareholding Structure
Strategy
Vision
Company Statement
Corporate Social Responsibility
SWOT Analysis
Overview
Strengths
Weaknesses
Opportunities
Threats
Value Chain Analysis
Raw Materials
Manufacturing
Distribution/ Sales
Marketing
Services
Key Employees
List of Key Employees
Key Employee Biographies
Financial and Operational Overview
Financial Overview
Key Industry-specific Ratios
Appendix
Ask the analyst
Datamonitor consulting
Disclaimer
TABLES
Table 1: Kraft Foods - Key Facts
Table 2: Kraft Foods - Other Locations and Subsidiaries
Table 3: Kraft Foods - Revenue by Division, 2005-2006 ($ Mn)
Table 4: Kraft Foods - Revenue by Geography, 2005-2006 ($ Mn)
Table 5: Kraft Foods - List of Products
Table 6: Kraft Foods - List of Brands
Table 7: Kraft Foods - List of Competitors
Table 8: Kraft Foods - Key Shareholders
Table 9: Kraft Foods - SWOT Analysis Summary
Table 10: Kraft Foods - Value Chain Analysis
Table 11: Kraft Foods - Key Employees
Table 12: Kraft Foods - Financial and Operational Highlights, 2002-2006 ($ Mn)
Table 13: Kraft Foods - Key Industry-specific Ratios, 2002-2006
Table 14: Kraft Foods - Data Definitions


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