The Evolving Broadcast Value Chain, 2006 - 2012 (Review Report): Industry Report

The Evolving Broadcast Value Chain, 2006 - 2012 (Review Report)

Product Type: Market Research Report
Published by: Datamonitor
Published: October 2007
Product Code: R313-27663

Description

Introduction

New technologies are enabling broadcasters to provide consumers with an increasing array of content services and viewing experiences. As these developments occur, there is pressure to remain competitive by reducing OpEx and boosting efficiencies. This review report outlines the key opportunities for vendors, systems integrators and professional services players in the broadcast value chain.

Scope

Outlines major market players in the value chain and their respective service offerings.

Highlights

broadcasters' sentiment with regards to multi-platform distribution and the transition towards file-based workflows. Addresses the necessity of business-IT alignment to enhance operational efficiency.

Highlights

Traditional physical workflows, affectionately known as 'sneakernet' by some in the industry, are being rapidly transitioned to digital 'tapeless'-based workflows. This transition creates a variety of enterprise-wide benefits for broadcasters, including a reduction in OpEx, a reduction in production times and enhanced repurposing opportunities. Traditional broadcasters are no longer competing solely against their peers. Convergence in communications systems, dramatic growth in residential broadband penetration, user-generated content (UGC) and shifting consumer habits are requiring traditional broadcasters to re-evaluate their distribution strategies. Asset management systems are one of the most important applications in the modern broadcast infrastructure environment. The movement towards a MAM system essentially transforms physical handling of media content to an automation-assisted method of handling media content.

Reasons to Purchase

Understand the key competitive dynamics and major players within the sector. Comprehend key opportunities for traditional technology vendors in the broadcast sector.

Table of Contents

Overview: Catalyst; Summary; Methodology; Executive Summary; Introduction; The evolving broadcast value chain, 2006 - 2012 (Market Focus); Striving for efficiency in file-based workflows (Strategy Focus); Technological enablers for managing broadcasting content (Technology Focus); The North American broadcast value chain, 2006 - 2012 (Databook); The Western European broadcast value chain, 2006 - 2012 (Databook); Table of Contents; Table of figures; Table of tables; The evolving broadcast value chain, 2006 - 2012 (Market Focus); Summary; Bridging the gap between IT and broadcasting-outlining the value chain; From ingest to playout-the broadcast value chain; Assessing the competitive environment-Sony and Thomson remain the largest players in the space; Broadcast infrastructure sub-segments set for strong growth until 2012; Total broadcast infrastructure market set for significant growth; Automation innovates to handle multi-channel and multi-platform distribution; Thomson Grass Valley and Omneon continue to dominate the video server market; MAM is expected to become increasingly important; Sony and Thomson continue to dominate in the professional services market; Archive management and MAM will illustrate the highest growth from 2006 - 2012; Emerging markets are not yet the biggest focus for broadcast technology vendors; Western Europe and North America expected to remain the most attractive markets; BRIC economies are set to require strong infrastructure upgrades as media markets boom; Eastern Europe seen as a strong investment opportunity as market liberalization occurs; M&A activity and industry developments are solidifying the market; M&A and growth activity looks set to add competitiveness to the broadcast infrastructure market; Strong opportunities across the board in the evolving broadcast sector; Traditional IT technology vendor advantages from the transition to file-based workflows; Opportunities for the professional service industry due to an increase in market risk; Striving for efficiency in file-based workflows (Strategy Focus); Summary; From sneakernet to digital workflows: boosting efficiencies and lowering costs; Outlining digital workflows: no two broadcasters' demands are the same; Multi-platform and multi-channel distribution help drive the transition towards file-based workflows; Strong opportunity to continue to work towards a tapeless environment; Systems standardization is a key strategy to reduce the complexity of broadcast systems; Broadcasters continue to move towards multi-channel and multi-platform distribution; Broadcasters are continuing to move towards alternative platforms; The multi-channel and multi-platform content challenge: codecs and formats; Evolving the automation function for multi channel distribution; Challenges remain for the transition to HD and managing digital archives; Growth of HD content rampant in the US; HD and SD workflow integration is expected to prove a challenge for broadcasters; Managing multiple archives will be increasingly important; Systems integrators will play a strong role in helping broadcasters meet their strategic needs; Analyzing current workflows is the most crucial factor for creating integrated infrastructures; Technological enablers for managing broadcasting content (Technology Focus); Summary; Major advantages exist for non-linear workflows in broadcast production architectures; Traditional production architectures limit the effectiveness of content transportation; Primarily server-based systems can create production silos and unnecessary asset duplication; Reducing inefficiencies through centralized architecture solutions; Challenges with the transition towards HD content: bit rates and encoders; Integrating HD and SD into the same workflows; Effective MAM is essential for handling content within production workflows; Ingesting video for HD and multi-channel distribution: the trouble with formats; MAM is a key toolkit to enhance operational efficiencies; Establishing an effective MAM system through careful analysis and planning; Open standards, particularly MXF, represent a significant opportunity to boost productivity; Aligning business IT and broadcast engineering for competitive advantage; Building a core integrated infrastructure for IT and business alignment; Utilizing SOA to bridge the gap between business and IT goals; Proof points for the entire organization will aid customer acquisition strategies; Understanding new languages: highlighting IT, broadcasting and business demands will prove crucial; The North American broadcast value chain, 2006 - 2012 (Databook); Introduction; Definitions; Sub-segments revenue for the North American broadcast value chain, 2006 - 2012; Total revenue for the North American broadcast value chain, 2006 - 2012; Archive management revenue in North America, 2006 - 2012; Automation revenue in North America, 2006 - 2012; Encoders and multiplexers revenue in North America, 2006 - 2012; Infrastructure revenue in North America, 2006 - 2012; Live production switchers revenue in North America, 2006 - 2012; Media asset management hardware revenue in North America, 2006 - 2012; Media asset management software revenue in North America, 2006 - 2012; Other revenue in North America, 2006 - 2012; Professional services revenue in North America, 2006 - 2012; Video editing revenue in North America, 2006 - 2012; Video server revenue in North America, 2006 - 2012; The Western European broadcast value chain, 2006 - 2012 (Databook); Introduction; Definitions; Sub-segments revenue for the Western European broadcast value chain, 2006 - 2012; Total revenue for the Western European broadcast value chain, 2006 - 2012; Archive management revenue in Western Europe, 2006 - 2012; Automation revenue in Western Europe, 2006 - 2012; Encoders and multiplexers revenue in Western Europe, 2006 - 2012; Infrastructure revenue in Western Europe, 2006 - 2012; Live production switchers revenue in Western Europe, 2006 - 2012; Media asset management hardware revenue in Western Europe, 2006 - 2012; Media asset management software revenue in Western Europe, 2006 - 2012; Other revenue in Western Europe, 2006 - 2012; Professional services revenue in Western Europe, 2006 - 2012; Video editing revenue in Western Europe, 2006 - 2012; Video server revenue in Western Europe, 2006 - 2012
APPENDIX: Definitions; Methodology; Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Tables: Table 1: The broadcast value chain definitions; Table 2: Sub-segments revenue for the North American broadcast value chain, 2006 - 2012; Table 3: Total revenue for the North American broadcast value chain, 2006 - 2012; Table 4: Archive management revenue in North America, 2006 - 2012; Table 5: Automation revenue in North America, 2006 - 2012; Table 6: Encoders and multiplexers revenue in North America, 2006 - 2012; Table 7: Infrastructure revenue in North America, 2006 - 2012; Table 8: Live production switchers revenue in North America, 2006 - 2012; Table 9: Media asset management hardware revenue in North America, 2006 - 2012; Table 10: Media asset management software revenue in North America, 2006 - 2012; Table 11: Other revenue in North America, 2006 - 2012; Table 12: Professional services revenue in North America, 2006 - 2012; Table 13: Video editing revenue in North America, 2006 - 2012; Table 14: Video server revenue in North America, 2006 - 2012; Table 15: The broadcast value chain definitions; Table 16: Sub-segments revenue for the Western European broadcast value chain, 2006 - 2012; Table 17: Total revenue for the Western European broadcast value chain, 2006 - 2012; Table 18: Archive management revenue in Western Europe, 2006 - 2012; Table 19: Automation revenue in Western Europe, 2006 - 2012; Table 20: Encoders and multiplexers revenue in Western Europe, 2006 - 2012; Table 21: Infrastructure revenue in Western Europe, 2006 - 2012; Table 22: Live production switchers revenue in Western Europe, 2006 - 2012; Table 23: Media asset management hardware revenue in Western Europe, 2006 - 2012; Table 24: Media asset management software revenue in Western Europe, 2006 - 2012; Table 25: Other revenue in Western Europe, 2006 - 2012; Table 26: Professional services revenue in Western Europe, 2006 - 2012; Table 27: Video editing revenue in Western Europe, 2006 - 2012; Table 28: Video server revenue in Western Europe, 2006 - 2012
List of Figures: Figure 1: The broadcast value chain, 2007; Figure 2: Major players in the broadcast value chain market, 2007; Figure 3: Western European and North American broadcast value chain market, 2006 - 2012; Figure 4: Western European and North American automation market, 2006 - 2012; Figure 5: Western European and North American video server market, 2006 - 2012; Figure 6: Western European and North American MAM software market, 2006 - 2012; Figure 7: Western European and North American professional services market, 2006 - 2012; Figure 8: Broadcast value chain components market size change, 2006 -2012; Figure 9: Percentage of workflow operating in a 'tapeless' environment, 2007; Figure 10: Strategic goals for broadcasters in Western Europe and North America, 2007; Figure 11: Percentage of IT budget invested into new alternative distribution channels, 2007; Figure 12: Percentage of content produced in HD, reported by broadcasters, 2007; Figure 13: Broadcasters plans to digitize back catalogue video assets, 2007; Figure 14: Basic overview of centralized storage-based production and workflows; Figure 15: HD video input standards; Figure 16: The alignment gap between business goals and IT infrastructure; Figure 17: Sub-segments revenue for the North American broadcast value chain, 2006 - 2012; Figure 18: Total revenue for the North American broadcast value chain, 2006 - 2012; Figure 19: Archive management revenue in North America, 2006 - 2012; Figure 20: Automation revenue in North America, 2006 - 2012; Figure 21: Encoders and multiplexers revenue in North America, 2006 - 2012; Figure 22: Infrastructure revenue in North America, 2006 - 2012; Figure 23: Live production switchers revenue in North America, 2006 - 2012; Figure 24: Media asset management hardware revenue in North America, 2006 - 2012; Figure 25: Media asset management software revenue in North America, 2006 - 2012; Figure 26: Other revenue in North America, 2006 - 2012; Figure 27: Professional services revenue in North America, 2006 - 2012; Figure 28: Video editing revenue in North America, 2006 - 2012; Figure 29: Video server revenue in North America, 2006 - 2012; Figure 30: Sub-segments revenue for the Western European broadcast value chain, 2006 - 2012; Figure 31: Total revenue for the Western European broadcast value chain, 2006 - 2012; Figure 32: Archive management revenue in Western Europe, 2006 - 2012; Figure 33: Automation revenue in Western Europe, 2006 - 2012; Figure 34: Encoders and multiplexers revenue in Western Europe, 2006 - 2012; Figure 35: Infrastructure revenue in Western Europe, 2006 - 2012; Figure 36: Live production switchers revenue in Western Europe, 2006 - 2012; Figure 37: Media asset management hardware revenue in Western Europe, 2006 - 2012; Figure 38: Media asset management software revenue in Western Europe, 2006 - 2012; Figure 39: Other revenue in Western Europe, 2006 - 2012; Figure 40: Professional services revenue in Western Europe, 2006 - 2012; Figure 41: Video editing revenue in Western Europe, 2006 - 2012; Figure 42: Video server revenue in Western Europe, 2006 - 2012

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