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Media in the United States

Product Type: Market Research Report
Published by: Datamonitor
Published: December 2007
Product Code: R313-28116
Description
Datamonitor's Media in the United States industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
  • Contains an executive summary and data on value, volume and/or segmentation
  • Provides textual analysis of the industry’s recent performance and future prospects
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Includes a five-year forecast of the industry
  • The leading companies are profiled with supporting key financial metrics
  • Supported by the key macroeconomic and demographic data affecting the market
Highlights
  • Detailed information is included on market size, measured by value and/or volume
  • Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea

The global figure comprises the Americas, Asia-Pacific and Europe.
Table of Contents
EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Segmentation I
CHAPTER 4 Market Segmentation II
CHAPTER 5 Five Forces Analysis
5.1 Summary
5.2 Buyer Power
5.3 Supplier Power
5.4 New Entrants
5.5 Substitutes
5.6 Rivalry
CHAPTER 6 Leading Companies
6.1 Viacom Inc.
6.2 Time Warner Inc.
6.3 Comcast Corporation
CHAPTER 7 Market Forecasts
7.1 Market Value Forecast
CHAPTER 8 Macroeconomic Indicators
CHAPTER 9 Appendix
9.1 Methodology
9.2 Industry Associations
9.3 Related Datamonitor Research
LIST OF TABLES
Table 1: United States Media Industry Value: $ billion, 2003-2007
Table 2: United States Media Industry Segmentation I: % Share, by Value, 2007
Table 3: United States Media Industry Segmentation II: % Share, by Value, 2007
Table 4: Key Facts: Viacom Inc.
Table 5: Key Financials: Viacom Inc.
Table 6: Key Facts: Time Warner Inc.
Table 7: Key Financials: Time Warner Inc.
Table 8: Key Facts: Comcast Corporation
Table 9: Key Financials: Comcast Corporation
Table 10: United States Media Industry Value Forecast: $ billion, 2007-2012
Table 11: United States Size of Population (million), 2003-2007
Table 12: United States GDP (Constant 2000 Prices, $ billion), 2003-2007
Table 13: United States Inflation, 2003-2007


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