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The Challenges Posed by China's Rise in Contact Centers (Market Focus)

Product Type: Market Research Report
Published by: Datamonitor
Published: December 2007
Product Code: R313-29396
Description
Introduction

China has the potential to be the largest market for contact center technologies. It has a consummate wealth of highly skilled labour and a maturing communications infrastructure which makes it a prime market for contact center technology investment.

Scope

Growing IT spending among Chinese firms Contact centers' increasing role in government and communications markets The growing importance of consolidating and standardizing systems in China Why certain vendors will have more success in China

Highlights

China's rapid economic growth has resulted in a growing consumer population that needs to be serviced and supported through contact centers. However, Chinese enterprises' customer services strategies are in their infancy. Chinese companies are becoming increasingly competitive. This has had an impact on their contact center services. As Chinese enterprises establish themselves overseas, the delivery of their customer service strategy has to be consistent.

Reasons to Purchase

Identify and understand the key market drivers and inhibitors in China Identify and assess the existing and emerging opportunities in China.
Table of Contents
DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Growing IT investments among Chinese firms
Contact centers' increasing role in government and communications markets
Contact centers in government
Contact centers in the communications market
The growing importance of consolidating and standardizing systems in China
Basic contact center technologies are currently in use but upgrades are likely in 24 months
Increasing efficiency in the contact center will lead to an increase in investment in WOTs
ACTIONS
Why certain vendors will have more success in China
Emerging multinational Chinese companies seek foreign vendors and operators to deliver solutions
International operators are investing in Chinese telecom companies to grow market share
China promises long-term prosperity but watch out for short-term risks
APPENDIX
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Agent positions and growth rates in China, 2006 - 2012
Table 2: Contact center technology spend in China, 2006 - 2012
List of Figures
Figure 1: IT budgets in China are set to increase
Figure 2: Customer satisfaction is a top priority objective
Figure 3: Agent positions and growth rates in China, 2006 - 2012
Figure 4: Simplifying systems is the top strategic priority for 2007
Figure 5: Contact center technology spend in China, 2006 - 2012
Figure 6: Basic contact centers followed by quality monitoring are the most used technologies in China


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