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Customer Relationship Management Software Spending through 2012 in Insurance North America (Databook)Product Type: Market Research ReportPublished by: Datamonitor Published: January 2008 Product Code: R313-30099 Description IntroductionTo capitalize on opportunities and to thwart competition, insurers must become customer centric. This need to refocus on the customer is driving demand for Customer Relationship Management (CRM) among Property & Casualty (P&C) and Life & Pension (L&P) insurers worldwide. Scope Segments CRM license and subscription spending by insurers by region and country Quantifies spending on CRM by insurer type Highlights According to Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million. The United States accounts for over 90% of CRM spend by insurers in North America. Canada, however, is projected to have a bit healthier growth rate. Reasons to Purchase Understand the current and future direction of CRM spending in the insurance sector Compare opportunities across countries and insurer types. Table of Contents
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