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Technology priorities in media H2 2007 (Databook)

Product Type: Market Research Report
Published by: Datamonitor
Published: January 2008
Product Code: R313-30106
Description
Introduction

This databook from the Technology Trends service helps vendors to understand technology investment priorities in media. The data has been drawn from interviews with 51 IT managers conducted in H2 2007.

Scope

Datamonitor has interviewed 500 IT decision makers about their investment in 8 core enterprise technologies. Interviews have been conducted with IT decision makers to gain an understanding of their attitudes to, and adoption of, various technologies. The interviews have been spread evenly across 8 geographical markets and span 10 vertical markets and 5 enterprise size bands.

Highlights

Over the course of 2007, Datamonitor is publishing over 100 databooks with Technology Trends data cut by technology, vertical market, geography and size band.

Reasons to Purchase

Gain insight into key technology investment patterns and trends in target markets. Understand evolving customer IT budgets, attitudes to technology adoption, technology decision-making processes, and perception of technology vendors. Enable your sales, marketing and product teams to address your IT audience.
Table of Contents
OVERVIEW
Catalyst
Summary
TECHNOLOGY PRIORITIES IN MEDIA
Media organizations’ preferred approach to buying enterprise applications
Media organizations’ preferred approach to buying business intelligence solutions
Media organizations’ preferred approach to buying security solutions
Media organizations’ preferred approach to buying content management solutions
Media organizations’ preferred approach to buying mobility solutions
Media organizations’ preferred approach to buying IT systems management solutions
Media organizations’ preferred approach to buying voice/data convergence solutions
Media organizations’ preferred approach to buying desktop management solutions
Size of investment in single biggest IT project in budget year 2007
Area of investment for single biggest IT project in budget year 2007
Technologies that media organizations are currently outsourcing
Technologies that media organizations are considering outsourcing in the next 6 months
Technologies that media organizations are considering outsourcing in 6 months to 2 years time
APPENDIX
Breakdown of the Technology Trends sample by geography
Breakdown of the Technology Trends sample by company size
Breakdown of the Technology Trends sample by company revenue
Further reading
Ask the analyst
LIST OF FIGURES
Figure 1: Technologies that media organizations currently have or use
Figure 2: Technologies where media organizations are considering investment in the next 6 months
Figure 3: Technologies where media organizations are considering investment in 6 months to 2 years time
Figure 4: Media organizations’ preferred approach to buying enterprise applications
Figure 5: Media organizations’ preferred approach to buying business intelligence solutions
Figure 6: Media organizations’ preferred approach to buying security solutions
Figure 7: Media organizations’ preferred approach to buying content management solutions
Figure 8: Media organizations’ preferred approach to buying mobility solutions
Figure 9: Media organizations’ preferred approach to buying IT systems management solutions
Figure 10: Media organizations’ preferred approach to buying voice/data convergence solutions
Figure 11: Media organizations’ preferred approach to buying desktop management solutions
Figure 12: Size of investment in single biggest IT project in budget year 2007
Figure 13: Area of investment for single biggest IT project in budget year 2007
Figure 14: Breakdown of the Technology Trends sample by geography
Figure 15: Breakdown of the Technology Trends sample by company size
Figure 16: Breakdown of the Technology Trends sample by company revenue
LIST OF TABLES
Table 1: Technologies that media organizations currently have or use
Table 2: Technologies where media organizations are considering investment in the next 6 months
Table 3: Technologies where media organizations are considering investment in 6 months to 2 years time
Table 4: Media organizations’ preferred approach to buying enterprise applications
Table 5: Media organizations’ preferred approach to buying business intelligence solutions
Table 6: Media organizations’ preferred approach to buying security solutions
Table 7: Media organizations’ preferred approach to buying content management solutions
Table 8: Media organizations’ preferred approach to buying mobility solutions
Table 9: Media organizations’ preferred approach to buying IT systems management solutions
Table 10: Media organizations’ preferred approach to buying voice/data convergence solutions
Table 11: Media organizations’ preferred approach to buying desktop management solutions
Table 12: Size of investment in single biggest IT project in budget year 2007
Table 13: Area of investment for single biggest IT project in budget year 2007
Table 14: Breakdown of the Technology Trends sample by geography
Table 15: Breakdown of the Technology Trends sample by company size
Table 16: Breakdown of the Technology Trends sample by company revenue


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