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Pharmaceutical Web Content Management: Analyzing the Critical Path of Content Production and PublicationProduct Type: Market Research ReportPublished by: Datamonitor Published: February 2002 Product Code: R313-3038 Description Web content management is a cumbersome process involving multiple stakeholders. To minimize bottlenecks in the production process, content managers should consider outsourcing the management of stakeholders to media agencies and capitalize on information technologies to speed the content approval process. Based on interviews with pharmaceutical eBusiness managers, the brief outlines the critical path of content production and the problems content managers confront along the path. It recommends how production and publishing challenges can be mitigated, highlights outsourcing processes to technology vendors as one way to minimize publication delays and advises content managers on how to prepare for the introduction of third generation mobile telephony.Table of Contents Production and PublicationDATAMONITOR HEALTHCARE ACTION POINTS Outline of the brief Four key things you need to know about pharmaceutical Web content management Despite a technology push to decentralize content publication, a centralized Web content management model remains necessary in the pharmaceutical industry due to its high levels of regulation and legal liability Pharmaceutical companies should consider using integrated media consultancies or public relations agencies to manage disparate stakeholder interests Web content management technology solutions, such as document tagging, help standardize content publishing workflow. Companies should explore investments in technology solutions that ease the time-consuming procedures required to safeguard the quality of data Third Generation (3G) mobile telephony will provide another platform through which content can be provided to consumers and physicians. Beginning to identify content for mobile telephones and considering partnerships with 3G license holders and connectivity vendors now will help pharmaceutical companies stay ahead of the competition in the future WEB CONTENT MANAGEMENT Introduction Web content management defined Managing Web content Content definition Content creation Content review and approval Content publication and feedback Outsourcing Web Content Management Outsourcing workflow Outsourcing Web infrastrucure for Market Push: Novartis’ Gleevec THE FUTURE DECODED The impact of third generation telephony on Web content management Personalized Web content transferred to mobile telephones Role of content managers The cost of 3G content remains uncertain APPENDIX Datamonitor’s eHealthInsight Business Unit Table of figures Research methodology SPP writing team How to contact experts in your industry © Datamonitor 2002. All Rights Reserved. |
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