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British Sky Broadcasting Group plc - SWOT AnalysisProduct Type: Market Research ReportPublished by: Datamonitor Published: February 2008 Product Code: R313-30591 Description Datamonitor's British Sky Broadcasting Group plc Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. British Sky Broadcasting Group is one of the leading pay television broadcast service providers in the UK and Ireland. It markets its programs through various channels, including direct to home, cable operators, and free to air platform. The group also provides telephony and broadband services to its direct to home (DTH) customers. The group operates principally in the UK and Ireland. It is headquartered in Middlesex, the UK, and employs over 13,000 people. The group recorded revenues of £4,551 million during the fiscal year ended July 2007, an increase of 9.7% over 2006. The operating profit of the group was £815 million during fiscal year 2007, a decrease of 7.1% as compared to 2006. The net profit was £499 million in fiscal year 2007, a decrease of 9.4% as compared to 2006. Scope of the Report
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