2008 Trends to Watch: Managed Application Hosting: Industry Report

2008 Trends to Watch: Managed Application Hosting

Product Type: Market Research Report
Published by: Datamonitor
Published: March 2008
Product Code: R313-31406

Description

Introduction

This brief offers a comprehensive take on the most significant trends in the managed application hosting market. The brief details five key trends, highlighting the likely impact of these trends on enterprises, technology vendors and service providers.

Scope

Presents Datamonitor's view on the main trends that are likely to affect the hosted application market in 2008. Examines the scope for competitive differentiation against alternative application deployment models. Considers the impact of the changes in hosted application vendor portfolios on the managed application hosting market.

Highlights

Although the demand for managed application hosting provision is increasing, the hosted application delivery model faces twin pressures from competing application delivery models and an escalation in operation costs. Datamonitor identifies trends such as broader application portfolios and service offerings associated with the hosted application model as the most important opportunities for service providers in 2008. Although operating costs may impact service providers' margins, investments in hosting infrastructure efficiencies can offset some of those pressures and lend potentially valuable environmental credentials to managed service providers.

Reasons to Purchase

Identify dominant application development and delivery trends that are driving the hosted application market. Predict the repercussions of the changes in the hosted application competitive landscape. Explore the options for an effective competitive differentiation of managed application hosting providers.

Table of Contents

DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS: The hosted application stack will continue to expand; Broader hosted application portfolios will create new marketing opportunities; Service providers can benefit from alignment with hosted application ecosystems; Managed hosting providers will diversify their services offerings; Managed hosting providers should offer both applications and a range of associated services; Service providers need to control growing operating costs; Data center optimization will require incremental investment rather than comprehensive capacity building; Leaner operations can bestow positive environmental credentials to service providers; Green IT can be a source of competitive differentiation only if service providers are fully behind it
SUMMARY
APPENDIX: Definitions; Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer

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