Product Type: Market Research Report
Published by: Datamonitor
Published: March 2008
Product Code: R313-31579Description Introduction
This report on method products forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company has achieved significant success through its strategy of developing green products in chic packaging.
Scope
Highlights
Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.
Table of Contents - DATAMONITOR VIEW
- CATALYST
- SUMMARY
- ANALYSIS
- Method finds success as a chic green household brand
- Method has achieved significant growth despite stagnation of the household goods market
- Method is expanding into other countries, including the UK
- Method is a belief led company, with the environmental impact of its products being its main concern
- Method's strap line, People against Dirty, highlights its aim to clean the home without the use of 'dirty' chemicals
- The company has an advantage over larger manufacturers, whose established working Methods make it harder for them to be green
- Method entices mainstream customers to the green sector with its use of chic packaging
- An early packaging design put Method on the map
- The company constantly innovates its packaging designs to avoid copycats
- Its green credentials sometimes mean Method has to compromise on packaging quality
- Method uses innovative marketing techniques to promote its 'lifestyle' brand
- Method's marketing is intended to stress an emotional connection between the brand and consumers
- Word-of-mouth recommendations are encouraged through the use of Advocate Managers
- The company has used the internet to host innovative marketing campaigns
- The company utilizes the retail setting to promote the brand, locating all its products together
- It plans to utilize broadcast media marketing more, emphasized in a recently published book and a potential documentary on the company
- APPENDIX
- Case study series
- Methodology
- Secondary sources
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: Method products come in innovatively-styled packaging
- Figure 2: Method's hand wash line highlights how the company innovates to stay ahead of copycats
- Figure 3: Method has developed a poem on its website, which provides a novel way to describe its green business Methods
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