Product Type: Market Research Report
Published by: Datamonitor
Published: April 2008
Product Code: R313-31806Description INTRODUCTION
This brief analyses results from a survey of 1,000 IT decision-makers in 2007, providing a detailed view of the market penetration across five mobility technologies. There is a discussion of enterprises' investment plans by geography, vertical and company size. This brief also gives an insight into enterprises' mobility outsourcing preferences as well as perceptions of the leading vendors.
Scope
Analyses the current uptake of mobility technologies and forthcoming plans for investment in Western Europe and North America. Provides an overview of solution penetration by geography, key vertical sector and company size. Assesses the trends for outsourcing and channel-to-market for buying mobility by geography. Looks at influential positions within enterprises for making investment decisions and enterprises opinions on leaders within the mobility market.
Highlights
By comparing the adoption of enterprise mobility from Datamonitor's Technology Trends surveys in 2006 and 2007, it is clear that penetration has increased. Adoption has reached 40% for the key solutions, mobile management, applications and security, whilst telematics remains at a lower level due to its specialist nature. Adoption of mobility also varies greatly between the different industries from 43% in education to 67% in the retail banking sector. This is unsurprising due to the varying IT budgets by industry and the specialist nature of mobility technologies which means they are only useful for certain sectors. Unsurprisingly larger enterprises have a higher penetration of enterprise mobility which is due to their larger IT budgets and often a greater knowledge of available solutions. However, market growth appears to be slowing in this market with penetration only set to grow a couple of percentage points for enterprises with over 10,000 employees.
Reasons to Purchase
Understand significant trends in the mobility technology market in order to plan your go-to-market strategy. Find the geographical and vertical markets planning the most investments in mobility over the next two years. Discover how different geographical markets prefer to buy mobility solutions and look at trends relating to the hosting of mobility solutions.
Table of Contents - DATAMONITOR VIEW
- CATALYST
- SUMMARY
- ANALYSIS
- The growth of mobility solutions is slow but steady
- The penetration of enterprise mobility solutions has increased slightly from 2006
- Most growth in the penetration of mobility solutions is likely to be in the medium term
- Enterprises will continue to invest in all mobility technologies over the next two years
- Rates of investment and penetration vary by geography, industry and company size
- French enterprises are lagging behind in terms of mobility deployments
- Enterprises in Germany are most likely to have acquired the full range of solutions
- A high number of enterprises in Australia are planning to invest in mobility
- The mobility market is saturating in Germany, Australia and the Nordics
- Healthcare providers are set to make the most greenfield investments in mobility
- Market growth is slowing in the large enterprise space
- There is a variation in enterprises purchasing preference by country
- No one channel stands out as the favourite for buying mobility solutions
- Channel preference is related to company size
- Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier
- Enterprises in Germany and Italy are more attuned to the hosted service model
- Mobility outsourcing remains a low priority for most enterprises
- The number of enterprises that outsource mobility solutions has not changed since 2006
- Enterprises in Italy and Spain are more likely to outsource their mobility solutions
- Mobility is not likely to be enterprises' largest IT project in 2007
- The number of enterprises making mobility their largest IT project in 2007 is low
- The value of investments in mobility is smaller
- The CEO is the most influential position for making mobility investment decisions
- Both the CEO and CIO are likely to have some degree of influence over mobility decisions
- Mindshare in the mobility market is dominated by two large vendors: HP and IBM
- HP and IBM have the greatest mindshare among enterprises for mobility
- SUMMARY
- Enterprises will continue to invest in mobility but growth is slower than anticipated
- APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Which of the following mobility solutions do you currently have or use? Which would you prioritise for investment in the next 6 months?
- Table 2: Which of the following do you currently have or use, and which would you prioritise for investment in the next 6 months? 2 years?
- Table 3: Which of the following do you currently have or use, and which would you prioritise for investment in the next 6 months? 2 years?
- Table 4: Which mobility solutions do you currently have or use?
- Table 5: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years?
- Table 6: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years?
- Table 7: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years?
- Table 8: What is your preferred approach to buying mobility technologies?
- Table 9: What is your preferred approach to buying mobility technologies?
- Table 10: Do you outsource mobility now, or are you considering outsourcing in the next 6 months? 2 years?
- Table 11: Which technology area does your single biggest IT project in budget year 2007 fall under?
- Table 12: Rank the 2 most influential positions in your organization when making investment decisions regarding mobility
- Table 13: Please pick two firms which you believe to be 'leaders' in enterprise mobility
- List of Figures
- Figure 1: The penetration of mobility solutions is gradually increasing
- Figure 2: The majority of growth is expected in the medium term
- Figure 3: A similar number of enterprises are planning to invest in all mobility technologies
- Figure 4: French enterprises have the lowest penetration of mobility solution
- Figure 5: Enterprises in Australia are planning the most investments in mobility
- Figure 6: The healthcare industry is driving growth in mobility
- Figure 7: Large enterprises have a much higher penetration of mobility solutions
- Figure 8: Two thirds of enterprises purchase their mobility solutions through resellers
- Figure 9: Enterprises in Germany and Italy show a tendency to deploy mobility as a hosted service
- Figure 10: Enterprises in Italy and Spain are most likely to outsource their mobility solutions
- Figure 11: Mobility deployments are unlikely to be enterprises largest IT project
- Figure 12: The CEO is the most influential position for making mobility investment decisions
- Figure 13: IBM and HP remain the leaders in mobility
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