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UK Commercial Insurance Broker Survey H1 2008

Product Type: Market Research Report
Published by: Datamonitor
Published: May 2008
Product Code: R313-32533
Description
Introduction

Datamonitor's commercial insurance broker survey analyses the opinions of 154 respondents covering their views of opportunities for growth as well as threats to their business, their experiences of working with different insurers and their attitudes towards FSA regulation.

Scope

Information on what brokers find satisfying and dissatisfying about their insurance partners Broker attitudes towards acquisitions, broker networks and consolidation in the industry Data on the impact of FSA regulation on the market

Highlights

Large national brokers and direct underwriters posed the largest threat to respondents, with more than 15% of brokers citing direct underwriters as a high threat to their distribution model while a further 14% perceived large national brokers to be a high threat to their business. 'Excellent claims handling', a 'high level of personal service' and 'rapid query response' are all valued highly by brokers. 'Excellent claims handling' was valued most, with 79.9% of respondents citing this, while a 'high level of personal service' and 'rapid query response' were rated as important by 76% and 75.3% respectively. Most brokers surveyed by Datamonitor felt satisfied with the level of assistance they received in complying with FSA regulation from their insurance partners. Almost three fifths cited that their insurance partners were 'helpful' and a further 16.2% cited that they were 'very helpful'.

Reasons to Purchase

Gain an insight into broker attitudes towards the greatest threats in the market Understand broker appetite for acquisitions and future consolidation Gain a greater understanding of the issues facing commercial brokers in the UK.
Table of Contents
DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Direct underwriting, particularly in the commercial motor insurance market, represents a large threat to commercial brokers
Direct insurers and large national brokers are seen as the biggest threats to commercial brokers
Commercial motor insurance is seen as being most at risk from the direct channel
Norwich Union, Allianz and Zurich are seen as good insurance partners, while excellent claims handling is the number one driver of broker satisfaction
More than two third of brokers cited Norwich Union as a particularly good insurer to deal with
Excellent claims handling is most valued in an insurer
There are opportunities for some insurers to improve their service levels
AXA has the most scope to improve its service level to its broker partners according to survey respondents
Poor service is the main driver of broker dissatisfaction with their insurer partners
Organic growth and the targeting of new customers are the main ways brokers hope to grow. However, many have grown or intend to grow regionally through acquisitions
Brokers are primarily looking to grow their business organically
Consolidation of the intermediary channel looks set to continue
Regional growth is the main motivation behind planned broker acquisitions
Around a fifth of brokers acquired another broker in the last 18 months
Brokers join networks chiefly for access to a larger panel of insurers. However most remaining brokers do not intend to join one
One third of intermediaries belong to a broker network
Brokers joined a network to access a larger panel of insurers
Most brokers do not intend to join a broker network within the next 18 months
Despite consolidator interest, most brokers do not intend to close or sell their business
A large proportion of brokers do not intend to sell or close their business
Broker consolidators have contacted half of the broker market regarding possible acquisitions
Swinton has been the most active in its approaches to other intermediaries
Adherence to FSA regulation can be costly for brokers and, even though the majority of insurers offer good advice, brokers would like more assistance with documentation
The vast majority of firms estimate that FSA regulation is imposing costs on their annual turnover
Insurance partners have generally been good at helping brokers deal with FSA regulation
However, the majority of brokers would like more assistance with the speed of documentation
Awareness that the FSA is revisiting mandatory commission disclosure is high, but many brokers feel its introduction would have a negative impact
A large percentage of brokers are aware that the FSA is revisiting the issue of commission disclosure
Mandatory commission disclosure is seen as having a negative impact on brokers
APPENDIX
Supplementary data
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Datamonitor consulting
Disclaimer
List of Tables
Table 1: What banding does your company fall into in terms of general insurance premium income turnover?
Table 2: What proportion of your business is commercial insurance compared to personal insurance (in terms of premium income?
Table 3: What level of threat do the following distribution channels pose to you?
Table 4: On average, by approximately what percentage have premiums changed in the last year, for the following business lines?
List of Figures
Figure 1: Direct underwriting and large national brokers represent the largest threat to respondents
Figure 2: Commercial motor insurance is most at risk from the direct channel
Figure 3: Norwich Union is considered to be a good insurer to deal with by a majority of brokers
Figure 4: Excellent claims handling is valued above all other factors
Figure 5: Brokers identified AXA as an insurer with the most opportunity to improve its service levels
Figure 6: Poor service is the main driver of broker dissatisfaction
Figure 7: Organic growth and targeting new customer groups are the key ways that brokers intend to grow
Figure 8: Most brokers do not intend to make a broker acquisition in the next 18 months
Figure 9: Regional growth is the number one motivator for brokers who intend to make a purchase
Figure 10: One fifth of brokers have purchased a fellow broker in the last 18 months
Figure 11: One third of brokers belong to a broker network
Figure 12: Access to a large panel of insurers was the most popular reason given for joining a network
Figure 13: The overwhelming majority of brokers do not intend to join a network
Figure 14: A large proportion of brokers do not plan to sell their business
Figure 15: Broker consolidators have been fairly active in contacting brokers
Figure 16: Swinton has been the most active broker consolidator at contacting brokers
Figure 17: For most brokers, FSA compliance costs up to 10% of annual turnover
Figure 18: The majority of insurance partners have been good at helping brokers comply with the FSA
Figure 19: Speed and accuracy of documentation are the areas where brokers require the most assistance
Figure 20: Most brokers are aware that the FSA intends to look into commission disclosure
Figure 21: Brokers tend to feel negatively towards upfront commission disclosure
Figure 22: On average, by approximately what percentage have premiums changed in the last year, for the following business lines?


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