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Online Banking in the Age of Web 2.0 (Strategic Focus)

Product Type: Market Research Report
Published by: Datamonitor
Published: May 2008
Product Code: R313-33254
Description
Introduction

This report will explore the impacts of the growth of online banking channels for vendors and end users.

Introduction

Covers global trends in online banking and how Web 2.0 might be incorporated to banks' advantage NA

Highlights

Internet banking has evolved since the mid-90s rush to get online. Moving from service to sales online has been a key goal for banks. The emergence of Web 2.0 has been attracting attention in retail banking circles, making it an opportune moment to asses how far internet banking has come and where it needs to go from here.

Reasons to Purchase

Gives insight into current state of play in online banking and where banks are looking to take their offerings in the era of Web 2.0 NA.
Table of Contents
Overview
Catalyst
Summary
Key Messages
Online banking has grown up and become part of the retail banking channel mix
Generations X and Y enter the market as internet-savvy consumers
Banks need to maximize the revenue generation potential of their online channel
Not all banks' internet services are the same
Integration with sales and marketing faces the challenge of back-end silos
Web 2.0 brings both promises and challenges
The technology vendor landscape presents a lot of variety
Table of Contents
Table of figures
Market Opportunity
Online banking has grown up and become part of the retail banking channel mix
Mature banking markets: online is a supplementary channel, not a replacement
Immature markets: opportunities in internet, but also mobile banking
Generations X and Y enter the market as internet-savvy consumers
Banks need to maximize the revenue generation potential of their online channel
The promise of multi-channel selling
Banks need to keep innovating
Internet Banking Evolution
From proprietary dial-up to browser-based online banking
Servicing and sales via the internet today
Internet banking transactions and services: not all banks are equal
Moving to sales via the internet
Usability and convenience remain a challenge
The brave new world of Web 2.0
Overview of Web 2.0 technologies
Banks are dipping their toes into the waters of Web 2.0
Forays into virtual worlds have so far borne little fruit
Mashups are an easier concept for banks
Impact on Banks: Making Online Offerings More Compelling
Integration with sales and marketing faces the challenge of back-end silos
A single customer view is required for retention and up-sell
Usability and convenience remain a challenge
Web 2.0 - threat and opportunity in equal measure
Security and brand impairment are the biggest risks arising from Web 2.0
A UK bank faces the wrath of socially networked students
Investors campaign against frozen ABCP market on Facebook
Web 2.0 has immediate potential for B2C communications
Web 2.0 can also empower internal communications
The future of Web 2.0 in banking
Competitive Landscape
Channel vendors
S1 Corp.
Chordiant Software
Portrait Software
Fiserv taps Portrait for CBS Aperio and buys CheckFree, gaining Corillian in the process
Fidelity creates TouchPoint
Eglue
Sybase Financial Fusion
Transaction acquiring platform vendors
ACI
Fidelity's eFunds
CR2
Core system vendors
Metavante
Misys
Temenos
TietoEnator
Financial Objects
SAP
i-flex, Infosys and FNS
Dedicated internet banking vendors
Intelligent Environments
Intuit's Digital Insight
Specialist vendors
Adobe
EdgeIPK
WorkLight
Go to Market
Offer single-view capabilities, whether or not the bank has undergone core renewal
Integration of data across product silos
Sell enhanced customer relationship, not Web 2.0
Stress the security of your technology
APPENDIX
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Figures
Figure 1: Broadband penetration in selected OECD countries
Figure 2: Banks' investment priorities show that no single channel is expected to dominate
Figure 3: Online banking timeline
Figure 4: Typical online banking service functions available to retail customers
Figure 5: Vendor landscape


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