Product Type: Market Research Report
Published by: Datamonitor
Published: July 2008
Product Code: R313-34406Description Introduction
The broadcast sector is evolving as consumers expect more from their TV offerings and on-demand services transform the method consumers obtain content. As service operators compete in an crowded marketplace, there is rising pressure on reducing churn to alternative networks. This report provides national DTV subscriber market sizes as well as forecasts for potential platform growth until 2012.
Scope- Provides data on each major Western European digital broadcast market as well as the US.
- Highlights platform adoption split by digital cable, satellite, digital terrestrial television (DTT) and Internet protocol television (IPTV).
- Subscriber numbers for each service operator split by platform and national market.
Highlights
DTV adoption is expected to illustrate strong growth over the next 2-3 years as consumers demand enhanced service functionality including on-demand entertainment and bundled communications offerings.
A key driver in the transition to DTV services is the switch off of analog transmission in the US and Western Europe. With the US switch off (ASO) date mandated for February 17th 2009 and most Western European countries switching off transmission before the European 2012 deadline, the next 2-3 years will see significant increases in DTT consumers.
Reasons to Purchase- Track key sector trends for digital television platforms.
- Obtain subscriber data on key service operators.
Table of Contents - Overview
- Catalyst
- Summary
- Key Messages
- The digital television sector will grow strongly through to 2012
- Digital cable and DTT platforms will experience the largest net additions from 2007 to 2012
- Analog switch off is driving DTV adoption in Western Europe and the US
- DTV household penetration will rise significantly in all key national markets
- Market Focus: Digital Television Adoption in Western Europe and the US
- Digital television adoption in Western Europe and the US, 2007 - 2012e
- Digital television adoption in Austria, 2007 - 2012e
- Digital television adoption in Belgium, 2007 - 2012e
- Digital television adoption in Denmark, 2007 - 2012e
- Digital television adoption in Finland, 2007 - 2012e
- Digital television adoption in Finland, 2007 - 2012e
- Digital television adoption in France, 2007 - 2012e
- Digital television adoption in Germany, 2007 - 2012e
- Digital television adoption in Italy, 2007 - 2012e
- Digital television adoption in the Netherlands, 2007 - 2012e
- Digital television adoption in Norway, 2007 - 2012e
- Digital television adoption in Portugal, 2007 - 2012e
- Digital television adoption in Spain, 2007 - 2012e
- Digital television adoption in Sweden, 2007 - 2012e
- Digital television adoption in Switzerland, 2007 - 2012e
- Digital television adoption in the United Kingdom, 2007 - 2012e
- Digital television adoption in the US, 2007 - 2012e
- Digital television adoption in Western Europe, 2007 - 2012e
- Digital television adoption in Western Europe, 2007 - 2012e
- APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- TABLE OF FIGURES
- Figure 1: Digital television adoption in Western Europe and the US, 2007 - 2012e
- Figure 2: Digital television adoption in Austria, 2007 - 2012e
- Figure 3: Digital television adoption in Belgium, 2007 - 2012e
- Figure 4: Digital television adoption in Denmark, 2007 - 2012e
- Figure 5: Digital television adoption in Finland, 2007 - 2012e
- Figure 6: Digital television adoption in France, 2007 - 2012e
- Figure 7: Digital television adoption in Germany, 2007 - 2012e
- Figure 8: Digital television adoption in Italy, 2007 - 2012e
- Figure 9: Digital television adoption in the Netherlands, 2007 - 2012e
- Figure 10: Digital television adoption in Norway, 2007 - 2012e
- Figure 11: Digital television adoption in Portugal, 2007 - 2012e
- Figure 12: Digital television adoption in Spain, 2007 - 2012e
- Figure 13: Digital television adoption in Sweden, 2007 - 2012e
- Figure 14: Digital television adoption in Switzerland, 2007 - 2012e
- Figure 15: Digital television adoption in the United Kingdom, 2007 - 2012e
- Figure 16: Digital television adoption in the US, 2007 - 2012e
- Figure 17: Digital television adoption in Western Europe, 2007 - 2012e
- TABLE OF TABLES
- Table 1: Digital television adoption in Western Europe and the US by platform 2007 - 2012e
- Table 2: Digital television adoption in Austria by platform, 2007 - 2012e
- Table 3: Digital television adoption in Austria by company, 2007 - 2012e
- Table 4: Digital television adoption in Austria households data, 2007 - 2012e
- Table 5: Digital television adoption in Belgium by platform, 2007 - 2012e
- Table 6: Digital television adoption in Belgium details by company, 2007 - 2012e
- Table 7: Digital television adoption in Belgium details hosuehold data, 2007 - 2012e
- Table 8: Digital television adoption in Denmark by platform, 2007 - 2012e
- Table 9: Digital television adoption in Denmark by company, 2007 - 2012e
- Table 10: Digital television adoption in Denmark households data, 2007 - 2012e
- Table 11: Digital television adoption in Finland by platform, 2007 - 2012e
- Table 12: Digital television adoption in Finland by company, 2007 - 2012e
- Table 13: Digital television adoption in Finland households data, 2007 - 2012e
- Table 14: Digital television adoption in France by platform, 2007 - 2012e
- Table 15: Digital television adoption in France by company, 2007 - 2012e
- Table 16: Digital television adoption in France households data, 2007 - 2012e
- Table 17: Digital television adoption in Germany by platform, 2007 - 2012e
- Table 18: Digital television adoption in Germany by company, 2007 - 2012e
- Table 19: Digital television adoption in Germany households data, 2007 - 2012e
- Table 20: Digital television adoption in Italy by platform, 2007 - 2012e
- Table 21: Digital television adoption in Italy by platform, 2007 - 2012e
- Table 22: Digital television adoption in Italy households data, 2007 - 2012e
- Table 23: Digital television adoption in the Netherlands by platform, 2007 - 2012e
- Table 24: Digital television adoption in the Netherlands by company, 2007 - 2012e
- Table 25: Digital television adoption in the Netherlands households data, 2007 - 2012e
- Table 26: Digital television adoption in Norway by platform, 2007 - 2012e
- Table 27: Digital television adoption in Norway by company, 2007 - 2012e
- Table 28: Digital television adoption in Norway households data, 2007 - 2012e
- Table 29: Digital television adoption in Portugal by platform, 2007 - 2012e
- Table 30: Digital television adoption in Portugal by company, 2007 - 2012e
- Table 31: Digital television adoption in Portugal households data, 2007 - 2012e
- Table 32: Digital television adoption in Spain by platform, 2007 - 2012e
- Table 33: Digital television adoption in Spain by company, 2007 - 2012e
- Table 34: Digital television adoption in Spain households data, 2007 - 2012e
- Table 35: Digital television adoption in Sweden by platform, 2007 - 2012e
- Table 36: Digital television adoption in Sweden by company, 2007 - 2012e
- Table 37: Digital television adoption in Sweden households data, 2007 - 2012e
- Table 38: Digital television adoption in Switzerland by platform, 2007 - 2012e
- Table 39: Digital television adoption in Switzerland by company, 2007 - 2012e
- Table 40: Digital television adoption in Switzerland household data, 2007 - 2012e
- Table 41: Digital television adoption in the United Kingdom by platform, 2007 - 2012e
- Table 42: Digital television adoption in the United Kingdom by company, 2007 - 2012e
- Table 43: Digital television adoption in the United Kingdom household data, 2007 - 2012e
- Table 44: Digital television adoption in the US by platform, 2007 - 2012e
- Table 45: Digital television adoption in the US by company, 2007 - 2012e
- Table 46: Digital television adoption in the US household d ata, 2007 - 2012e
- Table 47: Digital television adoption in Western Europe by platform, 2007 - 2012e
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