Product Type: Market Research Report
Published by: Datamonitor
Published: April 2009
Product Code: R313-51168Description Introduction
In 2008 Datamonitor forecast that Web 2.0 technology would begin to appear in online banking over the next 12 months. Now we return for a progress report.
Scope- Web 2.0 technologies; widgets, gadgets, mashups, Twitter etc...
- Ffinancial services, particularly retail banking, but also asset management and other investment-related services
Highlights
Datamonitor has come across instances of Web 2.0 technology being used by banks in Europe to improve their marketing and communications activity, particularly with regard to the generation of consumer that is accustomed to interacting with the more customizable, programmable internet that Web 2.0 makes possible
Reasons to Purchase- Gain an insight into the evolution of Web 2.0 technology and its use in a business context
- Se how FSIs are starting to use Web 2.0
Table of Contents - Overview
- Catalyst
- Summary
- Table of Contents
- Analysis
- There is still more Web 2.0 activity in US banks than elsewhere
- Some banks are dabbling in social networking, particularly Twitter, for customer support
- Bank of America
- Wells Fargo
- Barclaycard
- Chase
- ING Direct
- Umpqua Bank
- 1stMariner Bank
- Fortis
- Mashups get a different reception from retail banks to other areas of financial services
- FSIs outside retail banking are more prepared to use mashups, gadgets and widgets
- Worklight enjoys more uptake outside retail banking
- Mashups are talking to mashups across company boundaries
- The technology offerings are maturing, with personalization a particular focus
- S1 Corp separates the presentation layer from the business logic
- Adobe offers RIA and RDA development tools
- Wesabe evolves into a collaborative stance vis-à-vis banks
- Recommendations
- Leverage mashup contract wins from other areas of FS in talking to retail banks
- Strike alliances with BI/CIM vendors
- Develop technology to enhance banks' use of Twitter for customer service/support
- APPENDIX
- Definitions
- AJAX
- Blogs
- Gadgets
- Mashups
- RDAs
- RIAs
- RSS
- Social Networking Sites
- Virtual Worlds
- Wikis
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
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