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Data QualityProduct Type: Market Research ReportPublished by: Datamonitor Published: January 2003 Product Code: R313-5165 Description Introduction: Data Quality has only recently come about as a major issue for data warehouse vendors as well as all enterprises involved in CRM strategies. The brief looks at the history of DQ and gives an overview of how it works. Scope: * What is Data quality? how does fit with a data warehousing, ETL or integration program? * What does this mean for the value of all my data? Report Highlights: This brief is intended to give an outline of the Data Quality concept and how it can be addressed by vendors and customers. Reasons to Purchase: *Gives a broad understanding of why data Quality is essential in any CRM based program * An overview of how data Quality works * An overview of the pitfalls, dangers and how sometimes Data Quality doesnt workTable of Contents ABOUT DATAMONITOR SECTION 2 DATA QUALITY
SECTION 3 APPENDIX
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