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Data Quality

Product Type: Market Research Report
Published by: Datamonitor
Published: January 2003
Product Code: R313-5165
Description
Introduction: Data Quality has only recently come about as a major issue for data warehouse vendors as well as all enterprises involved in CRM strategies. The brief looks at the history of DQ and gives an overview of how it works. Scope: * What is Data quality? how does fit with a data warehousing, ETL or integration program? * What does this mean for the value of all my data? Report Highlights: This brief is intended to give an outline of the Data Quality concept and how it can be addressed by vendors and customers. Reasons to Purchase: *Gives a broad understanding of why data Quality is essential in any CRM based program * An overview of how data Quality works * An overview of the pitfalls, dangers and how sometimes Data Quality doesnt work
Table of Contents
ABOUT DATAMONITOR

SECTION 2 DATA QUALITY

  • What is Data Quality?
  • The problem with Data Quality
  • How it works
  • Why now?
  • When Data Quality attacks
  • So what happens if I don’t do this?
  • Who uses it already?
  • Where can I get some?
  • Conclusion

SECTION 3 APPENDIX

  • How to contact experts in your industry



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