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Air Fresheners in the Netherlands

Product Type: Market Research Report
Published by: Datamonitor
Published: June 2009
Product Code: R313-51974
Description
Datamonitor's Air Fresheners in the Netherlands industry profile is an essential resource for top-level data and analysis covering the air fresheners industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
  • Contains an executive summary and data on value, volume and/or segmentation
  • Provides textual analysis of the industry’s recent performance and future prospects
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Includes a five-year forecast of the industry
  • The leading companies are profiled with supporting key financial metrics
  • Supported by the key macroeconomic and demographic data affecting the market
Highlights
  • Detailed information is included on market size, measured by both value and volume
  • Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
  • Market shares are covered by manufacturer and/or brand
  • Also features market breakdown by distribution channel
Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The air fresheners market consists of continuous air fresheners, electrical air fresheners and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
Table of Contents
EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Volume
CHAPTER 4 Market Segmentation I
CHAPTER 5 Market Segmentation II
CHAPTER 6 Market Share
CHAPTER 7 Five Forces Analysis
7.1 Summary
7.2 Buyer Power
7.3 Supplier Power
7.4 New Entrants
7.5 Substitutes
7.6 Rivalry
CHAPTER 8 Leading Companies
8.1 S.C. Johnson & Son, Inc.
8.2 Sara Lee Corporation
8.3 Reckitt Benckiser PLC
CHAPTER 9 Distribution
CHAPTER 10 Market Forecasts
10.1 Market Value Forecast
10.2 Market Volume Forecast
CHAPTER 11 Macroeconomic Indicators
CHAPTER 12 Appendix
12.1 Methodology
12.2 Industry Associations
12.3 Related Datamonitor Research
LIST OF TABLES
Table 1: Netherlands Air Fresheners Market Value: $ million, 2004-2008
Table 2: Netherlands Air Fresheners Market Volume: Units million, 2004-2008
Table 3: Netherlands Air Fresheners Market Segmentation I: % Share, by Value, 2008
Table 4: Netherlands Air Fresheners Market Segmentation II: % Share, by Value, 2008
Table 5: Netherlands Air Fresheners Market Share: % Share, by Value, 2008
Table 6: Key Facts: S.C. Johnson & Son, Inc.
Table 7: Key Facts: Sara Lee Corporation
Table 8: Key Financials: Sara Lee Corporation
Table 9: Key Facts: Reckitt Benckiser PLC
Table 10: Key Financials: Reckitt Benckiser PLC
Table 11: Netherlands Air Fresheners Distribution: % Share, by Value, 2008
Table 12: Netherlands Air Fresheners Market Value Forecast: $ million, 2008-2013
Table 13: Netherlands Air Fresheners Market Volume Forecast: Units million, 2008-2013
Table 14: Netherlands Size of Population (million) , 2004-2008
Table 15: Netherlands GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 16: Netherlands Inflation, 2004-2008
Table 17: Netherlands Exchange Rate, 2004-2008
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