Spreads in Hungary to 2012

• Contains information on five categories: savory spreads, jams & preserves, honey, chocolate spreads and nut-based spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2002-2007) and forecast (2008-2012) data
• Category level company and brand share as well as distribution share information for 2006 and 2007
• Review of the top two companies within the spreads market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the spreads market in Hungary
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Spreads

Summary category level - Jams & preserves

Summary category level - Honey

Summary category level - Nut-based spreads

Summary category level - Chocolate spreads

Summary category level - Savory spreads

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2002-2007

Value Analysis, 2007-2012

Value Analysis, US$ 2002-2007

Value Analysis, US$ 2007-2012

Volume Analysis, 2002-2007

Volume Analysis, 2007-2012

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

Unilever

Ferrero

Chapter 5 CATEGORY ANALYSIS - JAMS & PRESERVES

Value Analysis, 2002-2007

Value Analysis, 2007-2012

Value Analysis, US$ 2002-2007

Value Analysis, US$ 2007-2012

Volume Analysis, 2002-2007

Volume Analysis, 2007-2012

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - HONEY

Value Analysis, 2002-2007

Value Analysis, 2007-2012

Value Analysis, US$ 2002-2007

Value Analysis, US$ 2007-2012

Volume Analysis, 2002-2007

Volume Analysis, 2007-2012

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - NUT-BASED SPREADS

Value Analysis, 2002-2007

Value Analysis, 2007-2012

Value Analysis, US$ 2002-2007

Value Analysis, US$ 2007-2012

Volume Analysis, 2002-2007

Volume Analysis, 2007-2012

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 CATEGORY ANALYSIS - CHOCOLATE SPREADS

Value Analysis, 2002-2007

Value Analysis, 2007-2012

Value Analysis, US$ 2002-2007

Value Analysis, US$ 2007-2012

Volume Analysis, 2002-2007

Volume Analysis, 2007-2012

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 9 CATEGORY ANALYSIS - SAVORY SPREADS

Value Analysis, 2002-2007

Value Analysis, 2007-2012

Value Analysis, US$ 2002-2007

Value Analysis, US$ 2007-2012

Volume Analysis, 2002-2007

Volume Analysis, 2007-2012

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 10 NEW PRODUCT DEVELOPMENT

Product launches over time

Recent product launches

Chapter 11 HUNGARY SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Hungary Economic Overview

Chapter 12 HUNGARY MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 13 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 14 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Hungary spreads value and value forecast, 2002-2012 (HUF m, nominal prices)

Figure 2: Hungary spreads category growth comparison, by value, 2002-2012

Figure 3: Hungary spreads volume and volume forecast, 2002-2012 (Kg m)

Figure 4: Hungary spreads category growth comparison, by volume, 2002-2012

Figure 5: Hungary spreads company share, by value, 2006-2007 (%)

Figure 6: Hungary spreads distribution channels, by value, 2006-2007 (%)

Figure 7: Hungary jams & preserves value and value forecast, 2002-2012 (HUF m, nominal prices)

Figure 8: Hungary jams & preserves category growth comparison, by value, 2002-2012

Figure 9: Hungary jams & preserves volume and volume forecast, 2002-2012 (Kg m)

Figure 10: Hungary jams & preserves category growth comparison, by volume, 2002-2012

Figure 11: Hungary jams & preserves company share, by value, 2006-2007 (%)

Figure 12: Hungary jams & preserves distribution channels, by value, 2006-2007 (%)

Figure 13: Hungary honey value and value forecast, 2002-2012 (HUF m, nominal prices)

Figure 14: Hungary honey volume and volume forecast, 2002-2012 (Kg m)

Figure 15: Hungary honey company share, by value, 2006-2007 (%)

Figure 16: Hungary honey distribution channels, by value, 2006-2007 (%)

Figure 17: Hungary nut-based spreads value and value forecast, 2002-2012 (HUF m, nominal prices)

Figure 18: Hungary nut-based spreads volume and volume forecast, 2002-2012 (Kg m)

Figure 19: Hungary nut-based spreads company share, by value, 2006-2007 (%)

Figure 20: Hungary nut-based spreads distribution channels, by value, 2006-2007 (%)

Figure 21: Hungary chocolate spreads value and value forecast, 2002-2012 (HUF m, nominal prices)

Figure 22: Hungary chocolate spreads volume and volume forecast, 2002-2012 (Kg m)

Figure 23: Hungary chocolate spreads company share, by value, 2006-2007 (%)

Figure 24: Hungary chocolate spreads distribution channels, by value, 2006-2007 (%)

Figure 25: Hungary savory spreads value and value forecast, 2002-2012 (HUF m, nominal prices)

Figure 26: Hungary savory spreads volume and volume forecast, 2002-2012 (Kg m)

Figure 27: Hungary savory spreads company share, by value, 2006-2007 (%)

Figure 28: Hungary savory spreads distribution channels, by value, 2006-2007 (%)

Figure 29: Map of Hungary

Figure 30: Annual data review process

LIST OF TABLES

Table 1: Spreads category definitions

Table 2: Spreads distribution channels

Table 3: Hungary spreads value, 2002-2007 (HUF m, nominal prices)

Table 4: Hungary spreads value forecast, 2007-2012 (HUF m, nominal prices)

Table 5: Hungary spreads value, 2002-2007 (US$ m nominal prices)

Table 6: Hungary spreads value forecast, 2007-2012 (US$ m nominal prices)

Table 7: Hungary spreads volume, 2002-2007 (Kg m)

Table 8: Hungary spreads volume forecast, 2007-2012 (Kg m)

Table 9: Hungary spreads brand share, by value, 2006-2007 (%)

Table 10: Hungary spreads value, by brand 2006-2007 (HUF m nominal prices)

Table 11: Hungary spreads company share by value, 2006-2007 (%)

Table 12: Hungary spreads value, by company, 2006-2007 (HUF m nominal prices)

Table 13: Hungary spreads distribution channels, by value, 2006-2007 (%)

Table 14: Hungary spreads value, by distribution channel, 2006-2007 (HUF m nominal prices)

Table 15: Hungary spreads expenditure per capita, 2002-2007 (HUF, nominal prices)

Table 16: Hungary spreads forecast expenditure per capita, 2007-2012 (HUF, nominal prices)

Table 17: Hungary spreads expenditure per capita, 2002-2007 (US$ nominal prices)

Table 18: Hungary spreads forecast expenditure per capita, 2007-2012 (US$ nominal prices)

Table 19: Hungary spreads consumption per capita, 2002-2007 (Kg)

Table 20: Hungary spreads forecast consumption per capita, 2007-2012 (Kg)

Table 21: Unilever Key Facts

Table 22: Ferrero Key Facts

Table 23: Hungary jams & preserves value, 2002-2007 (HUF m, nominal prices)

Table 24: Hungary jams & preserves value forecast, 2007-2012 (HUF m, nominal prices)

Table 25: Hungary jams & preserves value, 2002-2007 (US$ m nominal prices)

Table 26: Hungary jams & preserves value forecast, 2007-2012 (US$ m nominal prices)

Table 27: Hungary jams & preserves volume, 2002-2007 (Kg m)

Table 28: Hungary jams & preserves volume forecast, 2007-2012 (Kg m)

Table 29: Hungary jams & preserves brand share, by value, 2006-2007 (%)

Table 30: Hungary jams & preserves value, by brand 2006-2007 (HUF m nominal prices)

Table 31: Hungary jams & preserves company share by value, 2006-2007 (%)

Table 32: Hungary jams & preserves value, by company, 2006-2007 (HUF m nominal prices)

Table 33: Hungary jams & preserves distribution channels, by value, 2006-2007 (%)

Table 34: Hungary jams & preserves value, by distribution channel, 2006-2007 (HUF m nominal prices)

Table 35: Hungary jams & preserves expenditure per capita, 2002-2007 (HUF, nominal prices)

Table 36: Hungary jams & preserves forecast expenditure per capita, 2007-2012 (HUF, nominal prices)

Table 37: Hungary jams & preserves expenditure per capita, 2002-2007 (US$ nominal prices)

Table 38: Hungary jams & preserves forecast expenditure per capita, 2007-2012 (US$ nominal prices)

Table 39: Hungary jams & preserves consumption per capita, 2002-2007 (Kg)

Table 40: Hungary jams & preserves forecast consumption per capita, 2007-2012 (Kg)

Table 41: Hungary honey value, 2002-2007 (HUF m, nominal prices)

Table 42: Hungary honey value forecast, 2007-2012 (HUF m, nominal prices)

Table 43: Hungary honey value, 2002-2007 (US$ m nominal prices)

Table 44: Hungary honey value forecast, 2007-2012 (US$ m nominal prices)

Table 45: Hungary honey volume, 2002-2007 (Kg m)

Table 46: Hungary honey volume forecast, 2007-2012 (Kg m)

Table 47: Hungary honey brand share, by value, 2006-2007 (%)

Table 48: Hungary honey value, by brand 2006-2007 (HUF m nominal prices)

Table 49: Hungary honey company share by value, 2006-2007 (%)

Table 50: Hungary honey value, by company, 2006-2007 (HUF m nominal prices)

Table 51: Hungary honey distribution channels, by value, 2006-2007 (%)

Table 52: Hungary honey value, by distribution channel, 2006-2007 (HUF m nominal prices)

Table 53: Hungary honey expenditure per capita, 2002-2007 (HUF, nominal prices)

Table 54: Hungary honey forecast expenditure per capita, 2007-2012 (HUF, nominal prices)

Table 55: Hungary honey expenditure per capita, 2002-2007 (US$ nominal prices)

Table 56: Hungary honey forecast expenditure per capita, 2007-2012 (US$ nominal prices)

Table 57: Hungary honey consumption per capita, 2002-2007 (Kg)

Table 58: Hungary honey forecast consumption per capita, 2007-2012 (Kg)

Table 59: Hungary nut-based spreads value, 2002-2007 (HUF m, nominal prices)

Table 60: Hungary nut-based spreads value forecast, 2007-2012 (HUF m, nominal prices)

Table 61: Hungary nut-based spreads value, 2002-2007 (US$ m nominal prices)

Table 62: Hungary nut-based spreads value forecast, 2007-2012 (US$ m nominal prices)

Table 63: Hungary nut-based spreads volume, 2002-2007 (Kg m)

Table 64: Hungary nut-based spreads volume forecast, 2007-2012 (Kg m)

Table 65: Hungary nut-based spreads brand share, by value, 2006-2007 (%)

Table 66: Hungary nut-based spreads value, by brand 2006-2007 (HUF m nominal prices)

Table 67: Hungary nut-based spreads company share by value, 2006-2007 (%)

Table 68: Hungary nut-based spreads value, by company, 2006-2007 (HUF m nominal prices)

Table 69: Hungary nut-based spreads distribution channels, by value, 2006-2007 (%)

Table 70: Hungary nut-based spreads value, by distribution channel, 2006-2007 (HUF m nominal prices)

Table 71: Hungary nut-based spreads expenditure per capita, 2002-2007 (HUF, nominal prices)

Table 72: Hungary nut-based spreads forecast expenditure per capita, 2007-2012 (HUF, nominal prices)

Table 73: Hungary nut-based spreads expenditure per capita, 2002-2007 (US$ nominal prices)

Table 74: Hungary nut-based spreads forecast expenditure per capita, 2007-2012 (US$ nominal prices)

Table 75: Hungary nut-based spreads consumption per capita, 2002-2007 (Kg)

Table 76: Hungary nut-based spreads forecast consumption per capita, 2007-2012 (Kg)

Table 77: Hungary chocolate spreads value, 2002-2007 (HUF m, nominal prices)

Table 78: Hungary chocolate spreads value forecast, 2007-2012 (HUF m, nominal prices)

Table 79: Hungary chocolate spreads value, 2002-2007 (US$ m nominal prices)

Table 80: Hungary chocolate spreads value forecast, 2007-2012 (US$ m nominal prices)

Table 81: Hungary chocolate spreads volume, 2002-2007 (Kg m)

Table 82: Hungary chocolate spreads volume forecast, 2007-2012 (Kg m)

Table 83: Hungary chocolate spreads brand share, by value, 2006-2007 (%)

Table 84: Hungary chocolate spreads value, by brand 2006-2007 (HUF m nominal prices)

Table 85: Hungary chocolate spreads company share by value, 2006-2007 (%)

Table 86: Hungary chocolate spreads value, by company, 2006-2007 (HUF m nominal prices)

Table 87: Hungary chocolate spreads distribution channels, by value, 2006-2007 (%)

Table 88: Hungary chocolate spreads value, by distribution channel, 2006-2007 (HUF m nominal prices)

Table 89: Hungary chocolate spreads expenditure per capita, 2002-2007 (HUF, nominal prices)

Table 90: Hungary chocolate spreads forecast expenditure per capita, 2007-2012 (HUF, nominal prices)

Table 91: Hungary chocolate spreads expenditure per capita, 2002-2007 (US$ nominal prices)

Table 92: Hungary chocolate spreads forecast expenditure per capita, 2007-2012 (US$ nominal prices)

Table 93: Hungary chocolate spreads consumption per capita, 2002-2007 (Kg)

Table 94: Hungary chocolate spreads forecast consumption per capita, 2007-2012 (Kg)

Table 95: Hungary savory spreads value, 2002-2007 (HUF m, nominal prices)

Table 96: Hungary savory spreads value forecast, 2007-2012 (HUF m, nominal prices)

Table 97: Hungary savory spreads value, 2002-2007 (US$ m nominal prices)

Table 98: Hungary savory spreads value forecast, 2007-2012 (US$ m nominal prices)

Table 99: Hungary savory spreads volume, 2002-2007 (Kg m)

Table 100: Hungary savory spreads volume forecast, 2007-2012 (Kg m)

Table 101: Hungary savory spreads brand share, by value, 2006-2007 (%)

Table 102: Hungary savory spreads value, by brand 2006-2007 (HUF m nominal prices)

Table 103: Hungary savory spreads company share by value, 2006-2007 (%)

Table 104: Hungary savory spreads value, by company, 2006-2007 (HUF m nominal prices)

Table 105: Hungary savory spreads distribution channels, by value, 2006-2007 (%)

Table 106: Hungary savory spreads value, by distribution channel, 2006-2007 (HUF m nominal prices)

Table 107: Hungary savory spreads expenditure per capita, 2002-2007 (HUF, nominal prices)

Table 108: Hungary savory spreads forecast expenditure per capita, 2007-2012 (HUF, nominal prices)

Table 109: Hungary savory spreads expenditure per capita, 2002-2007 (US$ nominal prices)

Table 110: Hungary savory spreads forecast expenditure per capita, 2007-2012 (US$ nominal prices)

Table 111: Hungary savory spreads consumption per capita, 2002-2007 (Kg)

Table 112: Hungary savory spreads forecast consumption per capita, 2007-2012 (Kg)

Table 113: Hungary spreads new product launches reports, by company 2008

Table 114: Hungary spreads new product launches SKUs, by company 2008

Table 115: Hungary spreads new product launches (reports), by flavor and fragrances 2008

Table 116: Hungary spreads new product launches (reports), by Ingredients 2008

Table 117: Hungary spreads new product launches (reports), by Package tags or Claims 2008

Table 118: Hungary spreads new product launches (reports)

Table 119: Hungary Key Facts

Table 120: Hungary population, by age group, 2002-2007 (millions)

Table 121: Hungary population forecast, by age group, 2007-2012 (millions)

Table 122: Hungary population, by gender, 2002-2007 (millions)

Table 123: Hungary population forecast, by gender, 2007-2012 (millions)

Table 124: Hungary nominal GDP, 2002-2007 (HUF bn, 2000 prices)

Table 125: Hungary nominal GDP forecast, 2007-2012 (HUF bn, 2000 prices)

Table 126: Hungary real GDP, 2002-2007 (HUF bn, nominal prices)

Table 127: Hungary real GDP forecast, 2007-2012 (HUF bn, nominal prices)

Table 128: Hungary real GDP, 2002-2007 (US$ bn, 2000 prices)

Table 129: Hungary real GDP forecast, 2007-2012 (US$ bn, 2000 prices)

Table 130: Hungary consumer price index, 2002-2007 (2000=100)

Table 131: Hungary consumer price index, 2007-2012 (2000=100)