Confidence Returns as Enterprises Plan IT Budget Increases (Customer Focus)

• A detailed analysis of how IT budgets have been affected by the economic downturn.
• Assessment of business priorities and investment plans for 2010.
• Evaluation of enterprises' perceptions of technology disruptors in the context of the global recession.

• Understand enterprises' business priorities in 2009 in order to target your marketing campaigns effectively.
• Discover how enterprises' IT budgets are set to change in 2010 and learn which verticals and geographies are most likely to increase their budgets.
• Optimize your go-to-market strategy with insight from over 529 IT decision makers

DATAMONITOR VIEW

CATALYST

SUMMARY

IT MARKET ANALYSIS

Financial analysis reveals that vendor revenues declined across most market segments

The global economy is stabilizing as some developed economies show signs of growth

IT BUDGET ANALYSIS

Total enterprise IT expenditure is set to rise in 2010 compared to 2009

Despite the rising proportion of budget increases most enterprises remain cautious

The healthcare industry remains the most resilient in terms of IT expenditure

Enterprises in the financial markets are having to restructure their operations as they look to cut costs

The media industry is still suffering from falling advertising revenues that will affect IT investment

Despite falling tax revenues some government agencies will continue to increase investment in IT

IT budgets in retail and manufacturing are expected to remain mostly flat as demand rises slowly

Enterprises in France are still planning significant IT budget decreases despite slight economic recovery

Small businesses are more likely to keep their IT budget flat in 2010

Enterprises are focusing on improving customer satisfaction and raising efficiency

Enterprises have mixed perceptions about the potentially disruptive technologies

SUMMARY

The IT industry has gone through a turbulent period, but there are signs of recovery

APPENDIX

Definition

Methodology

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

List of Tables

Table 1: Revenues reported by IT and telecoms segments, Q1 2008 to Q1 2009 ($ billion)

Table 2: % change in GDP compared to previous quarter

Table 3: How did your IT budget change in 2009? How will it change in 2010?

Table 4: How did your IT budget change last year? How will it change next year?

Table 5: How did your IT budget change last year? How will it change next year?

Table 6: How did your IT budget change last year? How will it change next year?

Table 7: How did your IT budget change last year? How will it change next year?

Table 8: What are you business priorities for IT investment?

Table 9: How do current economic conditions affect your view of these paradigms?

List of Figures

Figure 1: Revenues reported by IT and telecoms vendors segmented by sector, Q1 2008 to Q1 2009

Figure 2: Developed economies are showing signs of recovery

Figure 3: Enterprises are planning to increase their IT budgets in 2010

Figure 4: From a historic perspective, the rise in IT budgets is relatively modest

Figure 5: Enterprise confidence varies by vertical industry with manufacturers being the most pessimistic

Figure 6: Proportion of IT budget increases varies significantly across the regional markets

Figure 7: Large enterprises are still implementing budget cuts

Figure 8: Cutting costs is not the top priority for enterprises even in tough times

Figure 9: Technology disruptors are being viewed more favorably by some respondents