Product Alert - September 2009

• Geographic coverage: global.
• Category coverage: food, drinks, personal care and household products.

• Assess product innovation trends in your market.
• Learn from successful new product launches.

DATAMONITOR VIEW

CATALYST

SUMMARY

INDUSTRY UPDATE

Sales of pear cider are growing in the UK due to renewed marketing efforts

FLAVORS & FRAGRANCES

Cookies: top flavors in new products

Tea: top flavors in new products

Deodorants: top fragrances in new products

Laundry detergents: top fragrances in new products

NEW FOOD REVIEW

Chocolate inhaler is not to be sniffed at

New food launches by category, May to July 2009: cheese sees growth

Product claims: new food launches, May to July 2009

NEW DRINKS REVIEW

Functional ingredients sway the market

New drinks launches by category, May to July 2009: focus on concentrates

Product claims: new drinks launches, May to July 2009

NEW PERSONAL CARE REVIEW

Energizers get patched up

New personal care launches by category, May to July 2009: soap leads the way

Product claims: new personal care launches, May to July 2009

NEW HOUSEHOLD GOODS REVIEW

Products emit scents appeal

New household goods launches by category, May to July 2009: napkin launches still down

Product claims: new household goods launches, May to July 2009

APPENDIX

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Disclaimer

List of Tables

Table 1: Top claims in new global food launches, May to July 2009, compared to the same period of the year before

Table 2: Top claims in new global drinks launches, May to July 2009, compared to the same period of the year before

Table 3: Top claims in new global personal care launches, May to July 2009, compared to the same period of the year before

Table 4: Top claims in new global personal care launches, May to July 2009, compared to the same period of the year before

List of Figures

Figure 1: Cookies: top flavors in new products

Figure 2: Tea: top flavors in new products

Figure 3: Deodorants: top fragrances in new products

Figure 4: Laundry detergents: top fragrances in new products

Figure 5: Herkimer Foods Ida Mae Sports Jels Refueling Gelatine Cubes - Fruit Punch, Lemon Lime

Figure 6: Pasta Romana Refrigerated Premium Pasta - Capelli D'Angelo, Fettuccine, Linguine

Figure 7: Great Bite Mints

Figure 8: Le Whifis Chocolate Inhaler

Figure 9: Halberstaedter Grill Paradies Bratwurst - Schoko Chili

Figure 10: Charal Snack Burger and Hotdog

Figure 11: Leading global food launches by category, May to Jul 2008 and 2009

Figure 12: Odwalla Wholly Grain! Whole Grain Fruit Smoothie Blend - Tropical Medley

Figure 13: Pre Probiotic Enhancer Beverage

Figure 14: Coca-Cola Plus Catechin

Figure 15: Georgia - Gear Black, Gear Ice Coffee

Figure 16: Pepsi Shiso

Figure 17: Eager Juice

Figure 18: Leading global drinks launches by category, May to July 2008 and 2009

Figure 19: Spot On Energy Patch

Figure 20: Sand-Off Body Mitt - Dry Bodywash

Figure 21: Oxygenetix Oxygenating Foundation SPF 25

Figure 22: Keune Hair Extension Care - Conditioner, Leave-In Spray, Shampoo

Figure 23: Swanson Ultra Whitening Toothpaste with Xylitol, Peelu Fibers & Tea Tree Oil

Figure 24: Bamboo Salt Healthy & Cool Refresh Cooling Pine Extract Toothpaste

Figure 25: Leading global personal care launches by category, May to July 2008 and 2009

Figure 26: Bounce Dryer Bar

Figure 27: Secret Scentsations Bed Bouquet Undercover Fragrance

Figure 28: Bright Air Lasting Impressions Air Freshener Infused with Natural Oils

Figure 29: SpectraSan 24 Disinfectant Spray

Figure 30: Dai Dong Tien Plastic Sina Nano Silver Storage Box Antibacterial Technology

Figure 31: Polipack Green Wrap Oxo Biodegradable Plastic Wrap

Figure 32: Leading global household goods launches by category, May to July 2008 and 2009