Spreads in Brazil to 2013

• Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

• Develop business strategies by understanding the quantitative trends within the spreads market in Brazil
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary

Summary market level: spreads

Summary category level: chocolate spreads

Summary category level: honey

Summary category level: jams & preserves

Summary category level: nut-based spreads

Summary category level: savory spreads

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profile

Mars, Inc.

Chapter 5 Category Analysis: Chocolate spreads

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Honey

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Jams & preserves

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Nut-based spreads

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Category Analysis: Savory spreads

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 10 Country Comparison

Value

Volume

Market share

Chapter 11 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 12 New Product Development

Product launches over time

Recent product launches

Chapter 13 Macroeconomic Profile

Macroeconomic indicators

Chapter 14 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 15 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Brazil spreads value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 2: Brazil spreads category growth comparison, by value, 2003-13

Figure 3: Brazil spreads volume and volume forecast, 2003-13 (kg, million)

Figure 4: Brazil spreads category growth comparison, by volume, 2003-13

Figure 5: Brazil spreads company share, by value, 2007-08 (%)

Figure 6: Brazil spreads distribution channels, by value, 2007-08 (%)

Figure 7: Brazil chocolate spreads value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 8: Brazil chocolate spreads volume and volume forecast, 2003-13 (kg, million)

Figure 9: Brazil chocolate spreads company share, by value, 2007-08 (%)

Figure 10: Brazil chocolate spreads distribution channels, by value, 2007-08 (%)

Figure 11: Brazil honey value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 12: Brazil honey volume and volume forecast, 2003-13 (kg, million)

Figure 13: Brazil honey company share, by value, 2007-08 (%)

Figure 14: Brazil honey distribution channels, by value, 2007-08 (%)

Figure 15: Brazil jams & preserves value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 16: Brazil jams & preserves volume and volume forecast, 2003-13 (kg, million)

Figure 17: Brazil jams & preserves company share, by value, 2007-08 (%)

Figure 18: Brazil jams & preserves distribution channels, by value, 2007-08 (%)

Figure 19: Brazil nut-based spreads value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 20: Brazil nut-based spreads volume and volume forecast, 2003-13 (kg, million)

Figure 21: Brazil nut-based spreads distribution channels, by value, 2007-08 (%)

Figure 22: Brazil savory spreads value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 23: Brazil savory spreads volume and volume forecast, 2003-13 (kg, million)

Figure 24: Brazil savory spreads company share, by value, 2007-08 (%)

Figure 25: Brazil savory spreads distribution channels, by value, 2007-08 (%)

Figure 26: Global spreads market split (value terms, 2008), top five countries

Figure 27: Global spreads market value, 2003-08, top five countries

Figure 28: Global spreads market split (volume terms, 2008), top five countries

Figure 29: Global spreads market volume, 2003-08, top five countries

Figure 30: Annual data review process

LIST OF TABLES

Table 1: Spreads category definitions

Table 2: Spreads distribution channels

Table 3: Brazil spreads value, 2003-08 (BRLm, nominal prices)

Table 4: Brazil spreads value forecast, 2008-13 (BRLm, nominal prices)

Table 5: Brazil spreads value, 2003-08 ($m, nominal prices)

Table 6: Brazil spreads value forecast, 2008-13 ($m, nominal prices)

Table 7: Brazil spreads volume, 2003-08 (kg, million)

Table 8: Brazil spreads volume forecast, 2008-13 (kg, million)

Table 9: Brazil spreads brand share, by value, 2007-08 (%)

Table 10: Brazil spreads value, by brand 2007-08 (BRLm, nominal prices)

Table 11: Brazil spreads company share by value, 2007-08 (%)

Table 12: Brazil spreads value, by company, 2007-08 (BRLm, nominal prices)

Table 13: Brazil spreads distribution channels, by value, 2007-08 (%)

Table 14: Brazil spreads value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 15: Brazil spreads expenditure per capita, 2003-08 (BRL, nominal prices)

Table 16: Brazil spreads forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 17: Brazil spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Brazil spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Brazil spreads consumption per capita, 2003-08 (kg)

Table 20: Brazil spreads forecast consumption per capita, 2008-13 (kg)

Table 21: Mars, Inc key facts

Table 22: Brazil chocolate spreads value, 2003-08 (BRLm, nominal prices)

Table 23: Brazil chocolate spreads value forecast, 2008-13 (BRLm, nominal prices)

Table 24: Brazil chocolate spreads value, 2003-08 ($m, nominal prices)

Table 25: Brazil chocolate spreads value forecast, 2008-13 ($m, nominal prices)

Table 26: Brazil chocolate spreads volume, 2003-08 (kg, million)

Table 27: Brazil chocolate spreads volume forecast, 2008-13 (kg, million)

Table 28: Brazil chocolate spreads brand share, by value, 2007-08 (%)

Table 29: Brazil chocolate spreads value, by brand 2007-08 (BRLm, nominal prices)

Table 30: Brazil chocolate spreads company share by value, 2007-08 (%)

Table 31: Brazil chocolate spreads value, by company, 2007-08 (BRLm, nominal prices)

Table 32: Brazil chocolate spreads distribution channels, by value, 2007-08 (%)

Table 33: Brazil chocolate spreads value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 34: Brazil chocolate spreads expenditure per capita, 2003-08 (BRL, nominal prices)

Table 35: Brazil chocolate spreads forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 36: Brazil chocolate spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 37: Brazil chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 38: Brazil chocolate spreads consumption per capita, 2003-08 (kg)

Table 39: Brazil chocolate spreads forecast consumption per capita, 2008-13 (kg)

Table 40: Brazil honey value, 2003-08 (BRLm, nominal prices)

Table 41: Brazil honey value forecast, 2008-13 (BRLm, nominal prices)

Table 42: Brazil honey value, 2003-08 ($m, nominal prices)

Table 43: Brazil honey value forecast, 2008-13 ($m, nominal prices)

Table 44: Brazil honey volume, 2003-08 (kg, million)

Table 45: Brazil honey volume forecast, 2008-13 (kg, million)

Table 46: Brazil honey brand share, by value, 2007-08 (%)

Table 47: Brazil honey value, by brand 2007-08 (BRLm, nominal prices)

Table 48: Brazil honey company share by value, 2007-08 (%)

Table 49: Brazil honey value, by company, 2007-08 (BRLm, nominal prices)

Table 50: Brazil honey distribution channels, by value, 2007-08 (%)

Table 51: Brazil honey value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 52: Brazil honey expenditure per capita, 2003-08 (BRL, nominal prices)

Table 53: Brazil honey forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 54: Brazil honey expenditure per capita, 2003-08 ($, nominal prices)

Table 55: Brazil honey forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 56: Brazil honey consumption per capita, 2003-08 (kg)

Table 57: Brazil honey forecast consumption per capita, 2008-13 (kg)

Table 58: Brazil jams & preserves value, 2003-08 (BRLm, nominal prices)

Table 59: Brazil jams & preserves value forecast, 2008-13 (BRLm, nominal prices)

Table 60: Brazil jams & preserves value, 2003-08 ($m, nominal prices)

Table 61: Brazil jams & preserves value forecast, 2008-13 ($m, nominal prices)

Table 62: Brazil jams & preserves volume, 2003-08 (kg, million)

Table 63: Brazil jams & preserves volume forecast, 2008-13 (kg, million)

Table 64: Brazil jams & preserves brand share, by value, 2007-08 (%)

Table 65: Brazil jams & preserves value, by brand 2007-08 (BRLm, nominal prices)

Table 66: Brazil jams & preserves company share by value, 2007-08 (%)

Table 67: Brazil jams & preserves value, by company, 2007-08 (BRLm, nominal prices)

Table 68: Brazil jams & preserves distribution channels, by value, 2007-08 (%)

Table 69: Brazil jams & preserves value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 70: Brazil jams & preserves expenditure per capita, 2003-08 (BRL, nominal prices)

Table 71: Brazil jams & preserves forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 72: Brazil jams & preserves expenditure per capita, 2003-08 ($, nominal prices)

Table 73: Brazil jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 74: Brazil jams & preserves consumption per capita, 2003-08 (kg)

Table 75: Brazil jams & preserves forecast consumption per capita, 2008-13 (kg)

Table 76: Brazil nut-based spreads value, 2003-08 (BRLm, nominal prices)

Table 77: Brazil nut-based spreads value forecast, 2008-13 (BRLm, nominal prices)

Table 78: Brazil nut-based spreads value, 2003-08 ($m, nominal prices)

Table 79: Brazil nut-based spreads value forecast, 2008-13 ($m, nominal prices)

Table 80: Brazil nut-based spreads volume, 2003-08 (kg, million)

Table 81: Brazil nut-based spreads volume forecast, 2008-13 (kg, million)

Table 82: Brazil nut-based spreads brand share, by value, 2007-08 (%)

Table 83: Brazil nut-based spreads value, by brand 2007-08 (BRLm, nominal prices)

Table 84: Brazil nut-based spreads company share by value, 2007-08 (%)

Table 85: Brazil nut-based spreads value, by company, 2007-08 (BRLm, nominal prices)

Table 86: Brazil nut-based spreads distribution channels, by value, 2007-08 (%)

Table 87: Brazil nut-based spreads value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 88: Brazil nut-based spreads expenditure per capita, 2003-08 (BRL, nominal prices)

Table 89: Brazil nut-based spreads forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 90: Brazil nut-based spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 91: Brazil nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 92: Brazil nut-based spreads consumption per capita, 2003-08 (kg)

Table 93: Brazil nut-based spreads forecast consumption per capita, 2008-13 (kg)

Table 94: Brazil savory spreads value, 2003-08 (BRLm, nominal prices)

Table 95: Brazil savory spreads value forecast, 2008-13 (BRLm, nominal prices)

Table 96: Brazil savory spreads value, 2003-08 ($m, nominal prices)

Table 97: Brazil savory spreads value forecast, 2008-13 ($m, nominal prices)

Table 98: Brazil savory spreads volume, 2003-08 (kg, million)

Table 99: Brazil savory spreads volume forecast, 2008-13 (kg, million)

Table 100: Brazil savory spreads brand share, by value, 2007-08 (%)

Table 101: Brazil savory spreads value, by brand 2007-08 (BRLm, nominal prices)

Table 102: Brazil savory spreads company share by value, 2007-08 (%)

Table 103: Brazil savory spreads value, by company, 2007-08 (BRLm, nominal prices)

Table 104: Brazil savory spreads distribution channels, by value, 2007-08 (%)

Table 105: Brazil savory spreads value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 106: Brazil savory spreads expenditure per capita, 2003-08 (BRL, nominal prices)

Table 107: Brazil savory spreads forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 108: Brazil savory spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 109: Brazil savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 110: Brazil savory spreads consumption per capita, 2003-08 (kg)

Table 111: Brazil savory spreads forecast consumption per capita, 2008-13 (kg)

Table 112: Global spreads market value, 2008

Table 113: Global spreads market split (value terms ($m), 2008), top five countries

Table 114: Global spreads market volume, 2008

Table 115: Global spreads market split (volume terms, 2008), top five countries

Table 116: Leading players, top five countries

Table 117: Analysis of Brazil’s political landscape

Table 118: Analysis of Brazil’s economy

Table 119: Analysis of Brazil’s social system

Table 120: Analysis of Brazil’s technology landscape

Table 121: Analysis of Brazil’s legal landscape

Table 122: Analysis of Brazil’s environmental landscape

Table 123: Brazil spreads new product launches reports, by company (top five companies), 2008

Table 124: Brazil spreads new product launches SKUs, by company (top five companies), 2008

Table 125: Brazil spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 126: Brazil spreads new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 127: Brazil spreads new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 128: Brazil spreads new product launches (reports) - Recent five launches (2008)

Table 129: Brazil population, by age group, 2003-08 (millions)

Table 130: Brazil population forecast, by age group, 2008-13 (millions)

Table 131: Brazil population, by gender, 2003-08 (millions)

Table 132: Brazil population forecast, by gender, 2008-13 (millions)

Table 133: Brazil nominal GDP, 2003-08 (BRLbn, nominal prices)

Table 134: Brazil nominal GDP forecast, 2008-13 (BRLbn, nominal prices)

Table 135: Brazil real GDP, 2003-08 (BRLbn, 2000 prices)

Table 136: Brazil real GDP forecast, 2008-13 (BRLbn, 2000 prices)

Table 137: Brazil real GDP, 2003-08 ($bn, 2000 prices)

Table 138: Brazil real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 139: Brazil consumer price index, 2003-08 (2000=100)

Table 140: Brazil consumer price index, 2008-13 (2000=100)