Spreads in Poland to 2013

• Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the spreads market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the spreads market in Poland
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary

Summary market level: spreads

Summary category level: chocolate spreads

Summary category level: honey

Summary category level: jams & preserves

Summary category level: nut-based spreads

Summary category level: savory spreads

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Zloty), 2003-08

Value analysis (Zloty), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

The J.M. Smucker Company

Kraft Foods Inc.

Chapter 5 Category Analysis: Chocolate spreads

Value analysis (Zloty), 2003-08

Value analysis (Zloty), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Honey

Value analysis (Zloty), 2003-08

Value analysis (Zloty), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Jams & preserves

Value analysis (Zloty), 2003-08

Value analysis (Zloty), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Nut-based spreads

Value analysis (Zloty), 2003-08

Value analysis (Zloty), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Category Analysis: Savory spreads

Value analysis (Zloty), 2003-08

Value analysis (Zloty), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 10 Country Comparison

Value

Volume

Market share

Chapter 11 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 12 New Product Development

Product launches over time

Recent product launches

Chapter 13 Macroeconomic Profile

Macroeconomic indicators

Chapter 14 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 15 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Poland spreads value and value forecast, 2003-13 (PLNm, nominal prices)

Figure 2: Poland spreads category growth comparison, by value, 2003-13

Figure 3: Poland spreads volume and volume forecast, 2003-13 (kg, million)

Figure 4: Poland spreads category growth comparison, by volume, 2003-13

Figure 5: Poland spreads company share, by value, 2007-08 (%)

Figure 6: Poland spreads distribution channels, by value, 2007-08 (%)

Figure 7: Poland chocolate spreads value and value forecast, 2003-13 (PLNm, nominal prices)

Figure 8: Poland chocolate spreads volume and volume forecast, 2003-13 (kg, million)

Figure 9: Poland chocolate spreads company share, by value, 2007-08 (%)

Figure 10: Poland chocolate spreads distribution channels, by value, 2007-08 (%)

Figure 11: Poland honey value and value forecast, 2003-13 (PLNm, nominal prices)

Figure 12: Poland honey volume and volume forecast, 2003-13 (kg, million)

Figure 13: Poland honey company share, by value, 2007-08 (%)

Figure 14: Poland honey distribution channels, by value, 2007-08 (%)

Figure 15: Poland jams & preserves value and value forecast, 2003-13 (PLNm, nominal prices)

Figure 16: Poland jams & preserves category growth comparison, by value, 2003-13

Figure 17: Poland jams & preserves volume and volume forecast, 2003-13 (kg, million)

Figure 18: Poland jams & preserves category growth comparison, by volume, 2003-13

Figure 19: Poland jams & preserves company share, by value, 2007-08 (%)

Figure 20: Poland jams & preserves distribution channels, by value, 2007-08 (%)

Figure 21: Poland nut-based spreads value and value forecast, 2003-13 (PLNm, nominal prices)

Figure 22: Poland nut-based spreads volume and volume forecast, 2003-13 (kg, million)

Figure 23: Poland nut-based spreads company share, by value, 2007-08 (%)

Figure 24: Poland nut-based spreads distribution channels, by value, 2007-08 (%)

Figure 25: Poland savory spreads value and value forecast, 2003-13 (PLNm, nominal prices)

Figure 26: Poland savory spreads volume and volume forecast, 2003-13 (kg, million)

Figure 27: Poland savory spreads distribution channels, by value, 2007-08 (%)

Figure 28: Global spreads market split (value terms, 2008), top five countries

Figure 29: Global spreads market value, 2003-08, top five countries

Figure 30: Global spreads market split (volume terms, 2008), top five countries

Figure 31: Global spreads market volume, 2003-08, top five countries

Figure 32: Annual data review process

LIST OF TABLES

Table 1: Spreads category definitions

Table 2: Spreads distribution channels

Table 3: Poland spreads value, 2003-08 (PLNm, nominal prices)

Table 4: Poland spreads value forecast, 2008-13 (PLNm, nominal prices)

Table 5: Poland spreads value, 2003-08 ($m, nominal prices)

Table 6: Poland spreads value forecast, 2008-13 ($m, nominal prices)

Table 7: Poland spreads volume, 2003-08 (kg, million)

Table 8: Poland spreads volume forecast, 2008-13 (kg, million)

Table 9: Poland spreads brand share, by value, 2007-08 (%)

Table 10: Poland spreads value, by brand 2007-08 (PLNm, nominal prices)

Table 11: Poland spreads company share by value, 2007-08 (%)

Table 12: Poland spreads value, by company, 2007-08 (PLNm, nominal prices)

Table 13: Poland spreads distribution channels, by value, 2007-08 (%)

Table 14: Poland spreads value, by distribution channel, 2007-08 (PLNm, nominal prices)

Table 15: Poland spreads expenditure per capita, 2003-08 (PLN, nominal prices)

Table 16: Poland spreads forecast expenditure per capita, 2008-13 (PLN, nominal prices)

Table 17: Poland spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Poland spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Poland spreads consumption per capita, 2003-08 (kg)

Table 20: Poland spreads forecast consumption per capita, 2008-13 (kg)

Table 21: The J.M. Smucker Company key facts

Table 22: Kraft Foods Inc. key facts

Table 23: Poland chocolate spreads value, 2003-08 (PLNm, nominal prices)

Table 24: Poland chocolate spreads value forecast, 2008-13 (PLNm, nominal prices)

Table 25: Poland chocolate spreads value, 2003-08 ($m, nominal prices)

Table 26: Poland chocolate spreads value forecast, 2008-13 ($m, nominal prices)

Table 27: Poland chocolate spreads volume, 2003-08 (kg, million)

Table 28: Poland chocolate spreads volume forecast, 2008-13 (kg, million)

Table 29: Poland chocolate spreads brand share, by value, 2007-08 (%)

Table 30: Poland chocolate spreads value, by brand 2007-08 (PLNm, nominal prices)

Table 31: Poland chocolate spreads company share by value, 2007-08 (%)

Table 32: Poland chocolate spreads value, by company, 2007-08 (PLNm, nominal prices)

Table 33: Poland chocolate spreads distribution channels, by value, 2007-08 (%)

Table 34: Poland chocolate spreads value, by distribution channel, 2007-08 (PLNm, nominal prices)

Table 35: Poland chocolate spreads expenditure per capita, 2003-08 (PLN, nominal prices)

Table 36: Poland chocolate spreads forecast expenditure per capita, 2008-13 (PLN, nominal prices)

Table 37: Poland chocolate spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Poland chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Poland chocolate spreads consumption per capita, 2003-08 (kg)

Table 40: Poland chocolate spreads forecast consumption per capita, 2008-13 (kg)

Table 41: Poland honey value, 2003-08 (PLNm, nominal prices)

Table 42: Poland honey value forecast, 2008-13 (PLNm, nominal prices)

Table 43: Poland honey value, 2003-08 ($m, nominal prices)

Table 44: Poland honey value forecast, 2008-13 ($m, nominal prices)

Table 45: Poland honey volume, 2003-08 (kg, million)

Table 46: Poland honey volume forecast, 2008-13 (kg, million)

Table 47: Poland honey brand share, by value, 2007-08 (%)

Table 48: Poland honey value, by brand 2007-08 (PLNm, nominal prices)

Table 49: Poland honey company share by value, 2007-08 (%)

Table 50: Poland honey value, by company, 2007-08 (PLNm, nominal prices)

Table 51: Poland honey distribution channels, by value, 2007-08 (%)

Table 52: Poland honey value, by distribution channel, 2007-08 (PLNm, nominal prices)

Table 53: Poland honey expenditure per capita, 2003-08 (PLN, nominal prices)

Table 54: Poland honey forecast expenditure per capita, 2008-13 (PLN, nominal prices)

Table 55: Poland honey expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Poland honey forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Poland honey consumption per capita, 2003-08 (kg)

Table 58: Poland honey forecast consumption per capita, 2008-13 (kg)

Table 59: Poland jams & preserves value, 2003-08 (PLNm, nominal prices)

Table 60: Poland jams & preserves value forecast, 2008-13 (PLNm, nominal prices)

Table 61: Poland jams & preserves value, 2003-08 ($m, nominal prices)

Table 62: Poland jams & preserves value forecast, 2008-13 ($m, nominal prices)

Table 63: Poland jams & preserves volume, 2003-08 (kg, million)

Table 64: Poland jams & preserves volume forecast, 2008-13 (kg, million)

Table 65: Poland jams & preserves brand share, by value, 2007-08 (%)

Table 66: Poland jams & preserves value, by brand 2007-08 (PLNm, nominal prices)

Table 67: Poland jams & preserves company share by value, 2007-08 (%)

Table 68: Poland jams & preserves value, by company, 2007-08 (PLNm, nominal prices)

Table 69: Poland jams & preserves distribution channels, by value, 2007-08 (%)

Table 70: Poland jams & preserves value, by distribution channel, 2007-08 (PLNm, nominal prices)

Table 71: Poland jams & preserves expenditure per capita, 2003-08 (PLN, nominal prices)

Table 72: Poland jams & preserves forecast expenditure per capita, 2008-13 (PLN, nominal prices)

Table 73: Poland jams & preserves expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Poland jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Poland jams & preserves consumption per capita, 2003-08 (kg)

Table 76: Poland jams & preserves forecast consumption per capita, 2008-13 (kg)

Table 77: Poland nut-based spreads value, 2003-08 (PLNm, nominal prices)

Table 78: Poland nut-based spreads value forecast, 2008-13 (PLNm, nominal prices)

Table 79: Poland nut-based spreads value, 2003-08 ($m, nominal prices)

Table 80: Poland nut-based spreads value forecast, 2008-13 ($m, nominal prices)

Table 81: Poland nut-based spreads volume, 2003-08 (kg, million)

Table 82: Poland nut-based spreads volume forecast, 2008-13 (kg, million)

Table 83: Poland nut-based spreads brand share, by value, 2007-08 (%)

Table 84: Poland nut-based spreads value, by brand 2007-08 (PLNm, nominal prices)

Table 85: Poland nut-based spreads company share by value, 2007-08 (%)

Table 86: Poland nut-based spreads value, by company, 2007-08 (PLNm, nominal prices)

Table 87: Poland nut-based spreads distribution channels, by value, 2007-08 (%)

Table 88: Poland nut-based spreads value, by distribution channel, 2007-08 (PLNm, nominal prices)

Table 89: Poland nut-based spreads expenditure per capita, 2003-08 (PLN, nominal prices)

Table 90: Poland nut-based spreads forecast expenditure per capita, 2008-13 (PLN, nominal prices)

Table 91: Poland nut-based spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 92: Poland nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 93: Poland nut-based spreads consumption per capita, 2003-08 (kg)

Table 94: Poland nut-based spreads forecast consumption per capita, 2008-13 (kg)

Table 95: Poland savory spreads value, 2003-08 (PLNm, nominal prices)

Table 96: Poland savory spreads value forecast, 2008-13 (PLNm, nominal prices)

Table 97: Poland savory spreads value, 2003-08 ($m, nominal prices)

Table 98: Poland savory spreads value forecast, 2008-13 ($m, nominal prices)

Table 99: Poland savory spreads volume, 2003-08 (kg, million)

Table 100: Poland savory spreads volume forecast, 2008-13 (kg, million)

Table 101: Poland savory spreads brand share, by value, 2007-08 (%)

Table 102: Poland savory spreads value, by brand 2007-08 (PLNm, nominal prices)

Table 103: Poland savory spreads company share by value, 2007-08 (%)

Table 104: Poland savory spreads value, by company, 2007-08 (PLNm, nominal prices)

Table 105: Poland savory spreads distribution channels, by value, 2007-08 (%)

Table 106: Poland savory spreads value, by distribution channel, 2007-08 (PLNm, nominal prices)

Table 107: Poland savory spreads expenditure per capita, 2003-08 (PLN, nominal prices)

Table 108: Poland savory spreads forecast expenditure per capita, 2008-13 (PLN, nominal prices)

Table 109: Poland savory spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 110: Poland savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 111: Poland savory spreads consumption per capita, 2003-08 (kg)

Table 112: Poland savory spreads forecast consumption per capita, 2008-13 (kg)

Table 113: Global spreads market value, 2008

Table 114: Global spreads market split (value terms ($m), 2008), top five countries

Table 115: Global spreads market volume, 2008

Table 116: Global spreads market split (volume terms, 2008), top five countries

Table 117: Leading players, top five countries

Table 118: Analysis of Poland’s political landscape

Table 119: Analysis of Poland’s economy

Table 120: Analysis of Poland’s social system

Table 121: Analysis of Poland’s technology landscape

Table 122: Patents received from USPTO

Table 123: Analysis of Poland’s legal landscape

Table 124: Analysis of Poland’s environmental landscape

Table 125: Poland spreads new product launches reports, by company, 2008

Table 126: Poland spreads new product launches SKUs, by company, 2008

Table 127: Poland spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 128: Poland spreads new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 129: Poland spreads new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 130: Poland spreads new product launches (reports) - Recent launches (2008)

Table 131: Poland population, by age group, 2003-08 (millions)

Table 132: Poland population forecast, by age group, 2008-13 (millions)

Table 133: Poland population, by gender, 2003-08 (millions)

Table 134: Poland population forecast, by gender, 2008-13 (millions)

Table 135: Poland nominal GDP, 2003-08 (PLNbn, nominal prices)

Table 136: Poland nominal GDP forecast, 2008-13 (PLNbn, nominal prices)

Table 137: Poland real GDP, 2003-08 (PLNbn, 2000 prices)

Table 138: Poland real GDP forecast, 2008-13 (PLNbn, 2000 prices)

Table 139: Poland real GDP, 2003-08 ($bn, 2000 prices)

Table 140: Poland real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 141: Poland consumer price index, 2003-08 (2000=100)

Table 142: Poland consumer price index, 2008-13 (2000=100)