Spreads in Sweden to 2013

• Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the spreads market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the spreads market in Sweden
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary

Summary market level: spreads

Summary category level: chocolate spreads

Summary category level: honey

Summary category level: jams & preserves

Summary category level: nut-based spreads

Summary category level: savory spreads

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profile

Orkla ASA

Chapter 5 Category Analysis: Chocolate spreads

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Honey

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Jams & preserves

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Nut-based spreads

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Category Analysis: Savory spreads

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 10 Country Comparison

Value

Volume

Market share

Chapter 11 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 12 New Product Development

Product launches over time

Recent product launches

Chapter 13 Macroeconomic Profile

Macroeconomic indicators

Chapter 14 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 15 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Sweden spreads value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 2: Sweden spreads category growth comparison, by value, 2003-13

Figure 3: Sweden spreads volume and volume forecast, 2003-13 (kg, million)

Figure 4: Sweden spreads category growth comparison, by volume, 2003-13

Figure 5: Sweden spreads company share, by value, 2007-08 (%)

Figure 6: Sweden spreads distribution channels, by value, 2007-08 (%)

Figure 7: Sweden chocolate spreads value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 8: Sweden chocolate spreads volume and volume forecast, 2003-13 (kg, million)

Figure 9: Sweden chocolate spreads company share, by value, 2007-08 (%)

Figure 10: Sweden chocolate spreads distribution channels, by value, 2007-08 (%)

Figure 11: Sweden honey value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 12: Sweden honey volume and volume forecast, 2003-13 (kg, million)

Figure 13: Sweden honey company share, by value, 2007-08 (%)

Figure 14: Sweden honey distribution channels, by value, 2007-08 (%)

Figure 15: Sweden jams & preserves value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 16: Sweden jams & preserves category growth comparison, by value, 2003-13

Figure 17: Sweden jams & preserves volume and volume forecast, 2003-13 (kg, million)

Figure 18: Sweden jams & preserves category growth comparison, by volume, 2003-13

Figure 19: Sweden jams & preserves company share, by value, 2007-08 (%)

Figure 20: Sweden jams & preserves distribution channels, by value, 2007-08 (%)

Figure 21: Sweden nut-based spreads value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 22: Sweden nut-based spreads volume and volume forecast, 2003-13 (kg, million)

Figure 23: Sweden nut-based spreads company share, by value, 2007-08 (%)

Figure 24: Sweden nut-based spreads distribution channels, by value, 2007-08 (%)

Figure 25: Sweden savory spreads value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 26: Sweden savory spreads volume and volume forecast, 2003-13 (kg, million)

Figure 27: Sweden savory spreads distribution channels, by value, 2007-08 (%)

Figure 28: Global spreads market split (value terms, 2008), top five countries

Figure 29: Global spreads market value, 2003-08, top five countries

Figure 30: Global spreads market split (volume terms, 2008), top five countries

Figure 31: Global spreads market volume, 2003-08, top five countries

Figure 32: Annual data review process

LIST OF TABLES

Table 1: Spreads category definitions

Table 2: Spreads distribution channels

Table 3: Sweden spreads value, 2003-08 (SEKm, nominal prices)

Table 4: Sweden spreads value forecast, 2008-13 (SEKm, nominal prices)

Table 5: Sweden spreads value, 2003-08 ($m, nominal prices)

Table 6: Sweden spreads value forecast, 2008-13 ($m, nominal prices)

Table 7: Sweden spreads volume, 2003-08 (kg, million)

Table 8: Sweden spreads volume forecast, 2008-13 (kg, million)

Table 9: Sweden spreads brand share, by value, 2007-08 (%)

Table 10: Sweden spreads value, by brand 2007-08 (SEKm, nominal prices)

Table 11: Sweden spreads company share by value, 2007-08 (%)

Table 12: Sweden spreads value, by company, 2007-08 (SEKm, nominal prices)

Table 13: Sweden spreads distribution channels, by value, 2007-08 (%)

Table 14: Sweden spreads value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 15: Sweden spreads expenditure per capita, 2003-08 (SEK, nominal prices)

Table 16: Sweden spreads forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 17: Sweden spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Sweden spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Sweden spreads consumption per capita, 2003-08 (kg)

Table 20: Sweden spreads forecast consumption per capita, 2008-13 (kg)

Table 21: Orkla ASA key facts

Table 22: Sweden chocolate spreads value, 2003-08 (SEKm, nominal prices)

Table 23: Sweden chocolate spreads value forecast, 2008-13 (SEKm, nominal prices)

Table 24: Sweden chocolate spreads value, 2003-08 ($m, nominal prices)

Table 25: Sweden chocolate spreads value forecast, 2008-13 ($m, nominal prices)

Table 26: Sweden chocolate spreads volume, 2003-08 (kg, million)

Table 27: Sweden chocolate spreads volume forecast, 2008-13 (kg, million)

Table 28: Sweden chocolate spreads brand share, by value, 2007-08 (%)

Table 29: Sweden chocolate spreads value, by brand 2007-08 (SEKm, nominal prices)

Table 30: Sweden chocolate spreads company share by value, 2007-08 (%)

Table 31: Sweden chocolate spreads value, by company, 2007-08 (SEKm, nominal prices)

Table 32: Sweden chocolate spreads distribution channels, by value, 2007-08 (%)

Table 33: Sweden chocolate spreads value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 34: Sweden chocolate spreads expenditure per capita, 2003-08 (SEK, nominal prices)

Table 35: Sweden chocolate spreads forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 36: Sweden chocolate spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 37: Sweden chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 38: Sweden chocolate spreads consumption per capita, 2003-08 (kg)

Table 39: Sweden chocolate spreads forecast consumption per capita, 2008-13 (kg)

Table 40: Sweden honey value, 2003-08 (SEKm, nominal prices)

Table 41: Sweden honey value forecast, 2008-13 (SEKm, nominal prices)

Table 42: Sweden honey value, 2003-08 ($m, nominal prices)

Table 43: Sweden honey value forecast, 2008-13 ($m, nominal prices)

Table 44: Sweden honey volume, 2003-08 (kg, million)

Table 45: Sweden honey volume forecast, 2008-13 (kg, million)

Table 46: Sweden honey brand share, by value, 2007-08 (%)

Table 47: Sweden honey value, by brand 2007-08 (SEKm, nominal prices)

Table 48: Sweden honey company share by value, 2007-08 (%)

Table 49: Sweden honey value, by company, 2007-08 (SEKm, nominal prices)

Table 50: Sweden honey distribution channels, by value, 2007-08 (%)

Table 51: Sweden honey value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 52: Sweden honey expenditure per capita, 2003-08 (SEK, nominal prices)

Table 53: Sweden honey forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 54: Sweden honey expenditure per capita, 2003-08 ($, nominal prices)

Table 55: Sweden honey forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 56: Sweden honey consumption per capita, 2003-08 (kg)

Table 57: Sweden honey forecast consumption per capita, 2008-13 (kg)

Table 58: Sweden jams & preserves value, 2003-08 (SEKm, nominal prices)

Table 59: Sweden jams & preserves value forecast, 2008-13 (SEKm, nominal prices)

Table 60: Sweden jams & preserves value, 2003-08 ($m, nominal prices)

Table 61: Sweden jams & preserves value forecast, 2008-13 ($m, nominal prices)

Table 62: Sweden jams & preserves volume, 2003-08 (kg, million)

Table 63: Sweden jams & preserves volume forecast, 2008-13 (kg, million)

Table 64: Sweden jams & preserves brand share, by value, 2007-08 (%)

Table 65: Sweden jams & preserves value, by brand 2007-08 (SEKm, nominal prices)

Table 66: Sweden jams & preserves company share by value, 2007-08 (%)

Table 67: Sweden jams & preserves value, by company, 2007-08 (SEKm, nominal prices)

Table 68: Sweden jams & preserves distribution channels, by value, 2007-08 (%)

Table 69: Sweden jams & preserves value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 70: Sweden jams & preserves expenditure per capita, 2003-08 (SEK, nominal prices)

Table 71: Sweden jams & preserves forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 72: Sweden jams & preserves expenditure per capita, 2003-08 ($, nominal prices)

Table 73: Sweden jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 74: Sweden jams & preserves consumption per capita, 2003-08 (kg)

Table 75: Sweden jams & preserves forecast consumption per capita, 2008-13 (kg)

Table 76: Sweden nut-based spreads value, 2003-08 (SEKm, nominal prices)

Table 77: Sweden nut-based spreads value forecast, 2008-13 (SEKm, nominal prices)

Table 78: Sweden nut-based spreads value, 2003-08 ($m, nominal prices)

Table 79: Sweden nut-based spreads value forecast, 2008-13 ($m, nominal prices)

Table 80: Sweden nut-based spreads volume, 2003-08 (kg, million)

Table 81: Sweden nut-based spreads volume forecast, 2008-13 (kg, million)

Table 82: Sweden nut-based spreads brand share, by value, 2007-08 (%)

Table 83: Sweden nut-based spreads value, by brand 2007-08 (SEKm, nominal prices)

Table 84: Sweden nut-based spreads company share by value, 2007-08 (%)

Table 85: Sweden nut-based spreads value, by company, 2007-08 (SEKm, nominal prices)

Table 86: Sweden nut-based spreads distribution channels, by value, 2007-08 (%)

Table 87: Sweden nut-based spreads value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 88: Sweden nut-based spreads expenditure per capita, 2003-08 (SEK, nominal prices)

Table 89: Sweden nut-based spreads forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 90: Sweden nut-based spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 91: Sweden nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 92: Sweden nut-based spreads consumption per capita, 2003-08 (kg)

Table 93: Sweden nut-based spreads forecast consumption per capita, 2008-13 (kg)

Table 94: Sweden savory spreads value, 2003-08 (SEKm, nominal prices)

Table 95: Sweden savory spreads value forecast, 2008-13 (SEKm, nominal prices)

Table 96: Sweden savory spreads value, 2003-08 ($m, nominal prices)

Table 97: Sweden savory spreads value forecast, 2008-13 ($m, nominal prices)

Table 98: Sweden savory spreads volume, 2003-08 (kg, million)

Table 99: Sweden savory spreads volume forecast, 2008-13 (kg, million)

Table 100: Sweden savory spreads brand share, by value, 2007-08 (%)

Table 101: Sweden savory spreads value, by brand 2007-08 (SEKm, nominal prices)

Table 102: Sweden savory spreads company share by value, 2007-08 (%)

Table 103: Sweden savory spreads value, by company, 2007-08 (SEKm, nominal prices)

Table 104: Sweden savory spreads distribution channels, by value, 2007-08 (%)

Table 105: Sweden savory spreads value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 106: Sweden savory spreads expenditure per capita, 2003-08 (SEK, nominal prices)

Table 107: Sweden savory spreads forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 108: Sweden savory spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 109: Sweden savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 110: Sweden savory spreads consumption per capita, 2003-08 (kg)

Table 111: Sweden savory spreads forecast consumption per capita, 2008-13 (kg)

Table 112: Global spreads market value, 2008

Table 113: Global spreads market split (value terms ($m), 2008), top five countries

Table 114: Global spreads market volume, 2008

Table 115: Global spreads market split (volume terms, 2008), top five countries

Table 116: Leading players, top five countries

Table 117: Analysis of Sweden’s political landscape

Table 118: Analysis of the Swedish economy

Table 119: Analysis of Sweden’s social system

Table 120: Analysis of Sweden’s technology landscape

Table 121: Analysis of Sweden’s legal landscape

Table 122: Analysis of Sweden’s environmental landscape

Table 123: Sweden spreads new product launches reports, by company, 2008

Table 124: Sweden spreads new product launches SKUs, by company, 2008

Table 125: Sweden spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 126: Sweden spreads new product launches (reports), by ingredients, 2008

Table 127: Sweden spreads new product launches (reports), by package tags or claims, 2008

Table 128: Sweden spreads new product launches (reports) - Recent launches (2008)

Table 129: Sweden population, by age group, 2003-08 (millions)

Table 130: Sweden population forecast, by age group, 2008-13 (millions)

Table 131: Sweden population, by gender, 2003-08 (millions)

Table 132: Sweden population forecast, by gender, 2008-13 (millions)

Table 133: Sweden nominal GDP, 2003-08 (SEKbn, nominal prices)

Table 134: Sweden nominal GDP forecast, 2008-13 (SEKbn, nominal prices)

Table 135: Sweden real GDP, 2003-08 (SEKbn, 2000 prices)

Table 136: Sweden real GDP forecast, 2008-13 (SEKbn, 2000 prices)

Table 137: Sweden real GDP, 2003-08 ($bn, 2000 prices)

Table 138: Sweden real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 139: Sweden consumer price index, 2003-08 (2000=100)

Table 140: Sweden consumer price index, 2008-13 (2000=100)