Spreads in Turkey to 2013

• Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

• Develop business strategies by understanding the quantitative trends within the spreads market in Turkey
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary

Summary market level: spreads

Summary category level: chocolate spreads

Summary category level: honey

Summary category level: jams & preserves

Summary category level: nut-based spreads

Summary category level: savory spreads

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profile

Ulker Group

Chapter 5 Category Analysis: Chocolate spreads

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Honey

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Jams & preserves

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Nut-based spreads

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Category Analysis: Savory spreads

Value analysis (Turkish Lira), 2003-08

Value analysis (Turkish Lira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 10 Country Comparison

Value

Volume

Market share

Chapter 11 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 12 New Product Development

Product launches over time

Recent product launches

Chapter 13 Macroeconomic Profile

Macroeconomic indicators

Chapter 14 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 15 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Turkey spreads value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 2: Turkey spreads category growth comparison, by value, 2003-13

Figure 3: Turkey spreads volume and volume forecast, 2003-13 (kg, million)

Figure 4: Turkey spreads category growth comparison, by volume, 2003-13

Figure 5: Turkey spreads company share, by value, 2007-08 (%)

Figure 6: Turkey spreads distribution channels, by value, 2007-08 (%)

Figure 7: Turkey chocolate spreads value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 8: Turkey chocolate spreads volume and volume forecast, 2003-13 (kg, million)

Figure 9: Turkey chocolate spreads company share, by value, 2007-08 (%)

Figure 10: Turkey chocolate spreads distribution channels, by value, 2007-08 (%)

Figure 11: Turkey honey value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 12: Turkey honey volume and volume forecast, 2003-13 (kg, million)

Figure 13: Turkey honey company share, by value, 2007-08 (%)

Figure 14: Turkey honey distribution channels, by value, 2007-08 (%)

Figure 15: Turkey jams & preserves value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 16: Turkey jams & preserves category growth comparison, by value, 2003-13

Figure 17: Turkey jams & preserves volume and volume forecast, 2003-13 (kg, million)

Figure 18: Turkey jams & preserves category growth comparison, by volume, 2003-13

Figure 19: Turkey jams & preserves company share, by value, 2007-08 (%)

Figure 20: Turkey jams & preserves distribution channels, by value, 2007-08 (%)

Figure 21: Turkey nut-based spreads value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 22: Turkey nut-based spreads volume and volume forecast, 2003-13 (kg, million)

Figure 23: Turkey nut-based spreads company share, by value, 2007-08 (%)

Figure 24: Turkey nut-based spreads distribution channels, by value, 2007-08 (%)

Figure 25: Turkey savory spreads value and value forecast, 2003-13 (TRYm, nominal prices)

Figure 26: Turkey savory spreads volume and volume forecast, 2003-13 (kg, million)

Figure 27: Turkey savory spreads distribution channels, by value, 2007-08 (%)

Figure 28: Global spreads market split (value terms, 2008), top five countries

Figure 29: Global spreads market value, 2003-08, top five countries

Figure 30: Global spreads market split (volume terms, 2008), top five countries

Figure 31: Global spreads market volume, 2003-08, top five countries

Figure 32: Annual data review process

LIST OF TABLES

Table 1: Spreads category definitions

Table 2: Spreads distribution channels

Table 3: Turkey spreads value, 2003-08 (TRYm, nominal prices)

Table 4: Turkey spreads value forecast, 2008-13 (TRYm, nominal prices)

Table 5: Turkey spreads value, 2003-08 ($m, nominal prices)

Table 6: Turkey spreads value forecast, 2008-13 ($m, nominal prices)

Table 7: Turkey spreads volume, 2003-08 (kg, million)

Table 8: Turkey spreads volume forecast, 2008-13 (kg, million)

Table 9: Turkey spreads brand share, by value, 2007-08 (%)

Table 10: Turkey spreads value, by brand 2007-08 (TRYm, nominal prices)

Table 11: Turkey spreads company share by value, 2007-08 (%)

Table 12: Turkey spreads value, by company, 2007-08 (TRYm, nominal prices)

Table 13: Turkey spreads distribution channels, by value, 2007-08 (%)

Table 14: Turkey spreads value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 15: Turkey spreads expenditure per capita, 2003-08 (TRY, nominal prices)

Table 16: Turkey spreads forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 17: Turkey spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Turkey spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Turkey spreads consumption per capita, 2003-08 (kg)

Table 20: Turkey spreads forecast consumption per capita, 2008-13 (kg)

Table 21: Ulker Group key facts

Table 22: Turkey chocolate spreads value, 2003-08 (TRYm, nominal prices)

Table 23: Turkey chocolate spreads value forecast, 2008-13 (TRYm, nominal prices)

Table 24: Turkey chocolate spreads value, 2003-08 ($m, nominal prices)

Table 25: Turkey chocolate spreads value forecast, 2008-13 ($m, nominal prices)

Table 26: Turkey chocolate spreads volume, 2003-08 (kg, million)

Table 27: Turkey chocolate spreads volume forecast, 2008-13 (kg, million)

Table 28: Turkey chocolate spreads brand share, by value, 2007-08 (%)

Table 29: Turkey chocolate spreads value, by brand 2007-08 (TRYm, nominal prices)

Table 30: Turkey chocolate spreads company share by value, 2007-08 (%)

Table 31: Turkey chocolate spreads value, by company, 2007-08 (TRYm, nominal prices)

Table 32: Turkey chocolate spreads distribution channels, by value, 2007-08 (%)

Table 33: Turkey chocolate spreads value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 34: Turkey chocolate spreads expenditure per capita, 2003-08 (TRY, nominal prices)

Table 35: Turkey chocolate spreads forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 36: Turkey chocolate spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 37: Turkey chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 38: Turkey chocolate spreads consumption per capita, 2003-08 (kg)

Table 39: Turkey chocolate spreads forecast consumption per capita, 2008-13 (kg)

Table 40: Turkey honey value, 2003-08 (TRYm, nominal prices)

Table 41: Turkey honey value forecast, 2008-13 (TRYm, nominal prices)

Table 42: Turkey honey value, 2003-08 ($m, nominal prices)

Table 43: Turkey honey value forecast, 2008-13 ($m, nominal prices)

Table 44: Turkey honey volume, 2003-08 (kg, million)

Table 45: Turkey honey volume forecast, 2008-13 (kg, million)

Table 46: Turkey honey brand share, by value, 2007-08 (%)

Table 47: Turkey honey value, by brand 2007-08 (TRYm, nominal prices)

Table 48: Turkey honey company share by value, 2007-08 (%)

Table 49: Turkey honey value, by company, 2007-08 (TRYm, nominal prices)

Table 50: Turkey honey distribution channels, by value, 2007-08 (%)

Table 51: Turkey honey value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 52: Turkey honey expenditure per capita, 2003-08 (TRY, nominal prices)

Table 53: Turkey honey forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 54: Turkey honey expenditure per capita, 2003-08 ($, nominal prices)

Table 55: Turkey honey forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 56: Turkey honey consumption per capita, 2003-08 (kg)

Table 57: Turkey honey forecast consumption per capita, 2008-13 (kg)

Table 58: Turkey jams & preserves value, 2003-08 (TRYm, nominal prices)

Table 59: Turkey jams & preserves value forecast, 2008-13 (TRYm, nominal prices)

Table 60: Turkey jams & preserves value, 2003-08 ($m, nominal prices)

Table 61: Turkey jams & preserves value forecast, 2008-13 ($m, nominal prices)

Table 62: Turkey jams & preserves volume, 2003-08 (kg, million)

Table 63: Turkey jams & preserves volume forecast, 2008-13 (kg, million)

Table 64: Turkey jams & preserves brand share, by value, 2007-08 (%)

Table 65: Turkey jams & preserves value, by brand 2007-08 (TRYm, nominal prices)

Table 66: Turkey jams & preserves company share by value, 2007-08 (%)

Table 67: Turkey jams & preserves value, by company, 2007-08 (TRYm, nominal prices)

Table 68: Turkey jams & preserves distribution channels, by value, 2007-08 (%)

Table 69: Turkey jams & preserves value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 70: Turkey jams & preserves expenditure per capita, 2003-08 (TRY, nominal prices)

Table 71: Turkey jams & preserves forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 72: Turkey jams & preserves expenditure per capita, 2003-08 ($, nominal prices)

Table 73: Turkey jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 74: Turkey jams & preserves consumption per capita, 2003-08 (kg)

Table 75: Turkey jams & preserves forecast consumption per capita, 2008-13 (kg)

Table 76: Turkey nut-based spreads value, 2003-08 (TRYm, nominal prices)

Table 77: Turkey nut-based spreads value forecast, 2008-13 (TRYm, nominal prices)

Table 78: Turkey nut-based spreads value, 2003-08 ($m, nominal prices)

Table 79: Turkey nut-based spreads value forecast, 2008-13 ($m, nominal prices)

Table 80: Turkey nut-based spreads volume, 2003-08 (kg, million)

Table 81: Turkey nut-based spreads volume forecast, 2008-13 (kg, million)

Table 82: Turkey nut-based spreads brand share, by value, 2007-08 (%)

Table 83: Turkey nut-based spreads value, by brand 2007-08 (TRYm, nominal prices)

Table 84: Turkey nut-based spreads company share by value, 2007-08 (%)

Table 85: Turkey nut-based spreads value, by company, 2007-08 (TRYm, nominal prices)

Table 86: Turkey nut-based spreads distribution channels, by value, 2007-08 (%)

Table 87: Turkey nut-based spreads value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 88: Turkey nut-based spreads expenditure per capita, 2003-08 (TRY, nominal prices)

Table 89: Turkey nut-based spreads forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 90: Turkey nut-based spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 91: Turkey nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 92: Turkey nut-based spreads consumption per capita, 2003-08 (kg)

Table 93: Turkey nut-based spreads forecast consumption per capita, 2008-13 (kg)

Table 94: Turkey savory spreads value, 2003-08 (TRYm, nominal prices)

Table 95: Turkey savory spreads value forecast, 2008-13 (TRYm, nominal prices)

Table 96: Turkey savory spreads value, 2003-08 ($m, nominal prices)

Table 97: Turkey savory spreads value forecast, 2008-13 ($m, nominal prices)

Table 98: Turkey savory spreads volume, 2003-08 (kg, million)

Table 99: Turkey savory spreads volume forecast, 2008-13 (kg, million)

Table 100: Turkey savory spreads brand share, by value, 2007-08 (%)

Table 101: Turkey savory spreads value, by brand 2007-08 (TRYm, nominal prices)

Table 102: Turkey savory spreads company share by value, 2007-08 (%)

Table 103: Turkey savory spreads value, by company, 2007-08 (TRYm, nominal prices)

Table 104: Turkey savory spreads distribution channels, by value, 2007-08 (%)

Table 105: Turkey savory spreads value, by distribution channel, 2007-08 (TRYm, nominal prices)

Table 106: Turkey savory spreads expenditure per capita, 2003-08 (TRY, nominal prices)

Table 107: Turkey savory spreads forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 108: Turkey savory spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 109: Turkey savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 110: Turkey savory spreads consumption per capita, 2003-08 (kg)

Table 111: Turkey savory spreads forecast consumption per capita, 2008-13 (kg)

Table 112: Global spreads market value, 2008

Table 113: Global spreads market split (value terms ($m), 2008), top five countries

Table 114: Global spreads market volume, 2008

Table 115: Global spreads market split (volume terms, 2008), top five countries

Table 116: Leading players, top five countries

Table 117: Analysis of Turkey’s political landscape

Table 118: Analysis of Turkey’s economy

Table 119: Analysis of Turkey’s social system

Table 120: Analysis of Turkey’s technology landscape

Table 121: Patents received from the US Patent and Trademark Office by country

Table 122: Analysis of Turkey’s legal landscape

Table 123: Analysis of Turkey’s environmental landscape

Table 124: Turkey spreads new product launches reports, by company (top five companies), 2008

Table 125: Turkey spreads new product launches SKUs, by company (top five companies), 2008

Table 126: Turkey spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 127: Turkey spreads new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 128: Turkey spreads new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 129: Turkey spreads new product launches (reports) - Recent five launches (2008)

Table 130: Turkey population, by age group, 2003-08 (millions)

Table 131: Turkey population forecast, by age group, 2008-13 (millions)

Table 132: Turkey population, by gender, 2003-08 (millions)

Table 133: Turkey population forecast, by gender, 2008-13 (millions)

Table 134: Turkey nominal GDP, 2003-08 (TRYbn, nominal prices)

Table 135: Turkey nominal GDP forecast, 2008-13 (TRYbn, nominal prices)

Table 136: Turkey real GDP, 2003-08 (TRYbn, 2000 prices)

Table 137: Turkey real GDP forecast, 2008-13 (TRYbn, 2000 prices)

Table 138: Turkey real GDP, 2003-08 ($bn, 2000 prices)

Table 139: Turkey real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 140: Turkey consumer price index, 2003-08 (2000=100)

Table 141: Turkey consumer price index, 2008-13 (2000=100)