Spreads in Australia to 2013

• Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the spreads market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the spreads market in Australia
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary

Summary market level: spreads

Summary category level: chocolate spreads

Summary category level: honey

Summary category level: jams & preserves

Summary category level: nut-based spreads

Summary category level: savory spreads

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Australian Dollar), 2003-08

Value analysis (Australian Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Kraft Foods Inc.

Ferrero

Chapter 5 Category Analysis: Chocolate spreads

Value analysis (Australian Dollar), 2003-08

Value analysis (Australian Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Honey

Value analysis (Australian Dollar), 2003-08

Value analysis (Australian Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Jams & preserves

Value analysis (Australian Dollar), 2003-08

Value analysis (Australian Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Nut-based spreads

Value analysis (Australian Dollar), 2003-08

Value analysis (Australian Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Category Analysis: Savory spreads

Value analysis (Australian Dollar), 2003-08

Value analysis (Australian Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 10 Country Comparison

Value

Volume

Market share

Chapter 11 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 12 New Product Development

Product launches over time

Recent product launches

Chapter 13 Macroeconomic Profile

Macroeconomic indicators

Chapter 14 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 15 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Australia spreads value and value forecast, 2003-13 (A$m, nominal prices)

Figure 2: Australia spreads category growth comparison, by value, 2003-13

Figure 3: Australia spreads volume and volume forecast, 2003-13 (kg, million)

Figure 4: Australia spreads category growth comparison, by volume, 2003-13

Figure 5: Australia spreads company share, by value, 2007-08 (%)

Figure 6: Australia spreads distribution channels, by value, 2007-08 (%)

Figure 7: Australia chocolate spreads value and value forecast, 2003-13 (A$m, nominal prices)

Figure 8: Australia chocolate spreads volume and volume forecast, 2003-13 (kg, million)

Figure 9: Australia chocolate spreads company share, by value, 2007-08 (%)

Figure 10: Australia chocolate spreads distribution channels, by value, 2007-08 (%)

Figure 11: Australia honey value and value forecast, 2003-13 (A$m, nominal prices)

Figure 12: Australia honey volume and volume forecast, 2003-13 (kg, million)

Figure 13: Australia honey company share, by value, 2007-08 (%)

Figure 14: Australia honey distribution channels, by value, 2007-08 (%)

Figure 15: Australia jams & preserves value and value forecast, 2003-13 (A$m, nominal prices)

Figure 16: Australia jams & preserves volume and volume forecast, 2003-13 (kg, million)

Figure 17: Australia jams & preserves company share, by value, 2007-08 (%)

Figure 18: Australia jams & preserves distribution channels, by value, 2007-08 (%)

Figure 19: Australia nut-based spreads value and value forecast, 2003-13 (A$m, nominal prices)

Figure 20: Australia nut-based spreads volume and volume forecast, 2003-13 (kg, million)

Figure 21: Australia nut-based spreads company share, by value, 2007-08 (%)

Figure 22: Australia nut-based spreads distribution channels, by value, 2007-08 (%)

Figure 23: Australia savory spreads value and value forecast, 2003-13 (A$m, nominal prices)

Figure 24: Australia savory spreads volume and volume forecast, 2003-13 (kg, million)

Figure 25: Australia savory spreads company share, by value, 2007-08 (%)

Figure 26: Australia savory spreads distribution channels, by value, 2007-08 (%)

Figure 27: Global spreads market split (value terms, 2008), top five countries

Figure 28: Global spreads market value, 2003-08, top five countries

Figure 29: Global spreads market split (volume terms, 2008), top five countries

Figure 30: Global spreads market volume, 2003-08, top five countries

Figure 31: Annual data review process

LIST OF TABLES

Table 1: Spreads category definitions

Table 2: Spreads distribution channels

Table 3: Australia spreads value, 2003-08 (A$m, nominal prices)

Table 4: Australia spreads value forecast, 2008-13 (A$m, nominal prices)

Table 5: Australia spreads value, 2003-08 ($m, nominal prices)

Table 6: Australia spreads value forecast, 2008-13 ($m, nominal prices)

Table 7: Australia spreads volume, 2003-08 (kg, million)

Table 8: Australia spreads volume forecast, 2008-13 (kg, million)

Table 9: Australia spreads brand share, by value, 2007-08 (%)

Table 10: Australia spreads value, by brand 2007-08 (A$m, nominal prices)

Table 11: Australia spreads company share by value, 2007-08 (%)

Table 12: Australia spreads value, by company, 2007-08 (A$m, nominal prices)

Table 13: Australia spreads distribution channels, by value, 2007-08 (%)

Table 14: Australia spreads value, by distribution channel, 2007-08 (A$m, nominal prices)

Table 15: Australia spreads expenditure per capita, 2003-08 (A$, nominal prices)

Table 16: Australia spreads forecast expenditure per capita, 2008-13 (A$, nominal prices)

Table 17: Australia spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Australia spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Australia spreads consumption per capita, 2003-08 (kg)

Table 20: Australia spreads forecast consumption per capita, 2008-13 (kg)

Table 21: Kraft Foods Inc. key facts

Table 22: Ferrero key facts

Table 23: Australia chocolate spreads value, 2003-08 (A$m, nominal prices)

Table 24: Australia chocolate spreads value forecast, 2008-13 (A$m, nominal prices)

Table 25: Australia chocolate spreads value, 2003-08 ($m, nominal prices)

Table 26: Australia chocolate spreads value forecast, 2008-13 ($m, nominal prices)

Table 27: Australia chocolate spreads volume, 2003-08 (kg, million)

Table 28: Australia chocolate spreads volume forecast, 2008-13 (kg, million)

Table 29: Australia chocolate spreads brand share, by value, 2007-08 (%)

Table 30: Australia chocolate spreads value, by brand 2007-08 (A$m, nominal prices)

Table 31: Australia chocolate spreads company share by value, 2007-08 (%)

Table 32: Australia chocolate spreads value, by company, 2007-08 (A$m, nominal prices)

Table 33: Australia chocolate spreads distribution channels, by value, 2007-08 (%)

Table 34: Australia chocolate spreads value, by distribution channel, 2007-08 (A$m, nominal prices)

Table 35: Australia chocolate spreads expenditure per capita, 2003-08 (A$, nominal prices)

Table 36: Australia chocolate spreads forecast expenditure per capita, 2008-13 (A$, nominal prices)

Table 37: Australia chocolate spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Australia chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Australia chocolate spreads consumption per capita, 2003-08 (kg)

Table 40: Australia chocolate spreads forecast consumption per capita, 2008-13 (kg)

Table 41: Australia honey value, 2003-08 (A$m, nominal prices)

Table 42: Australia honey value forecast, 2008-13 (A$m, nominal prices)

Table 43: Australia honey value, 2003-08 ($m, nominal prices)

Table 44: Australia honey value forecast, 2008-13 ($m, nominal prices)

Table 45: Australia honey volume, 2003-08 (kg, million)

Table 46: Australia honey volume forecast, 2008-13 (kg, million)

Table 47: Australia honey brand share, by value, 2007-08 (%)

Table 48: Australia honey value, by brand 2007-08 (A$m, nominal prices)

Table 49: Australia honey company share by value, 2007-08 (%)

Table 50: Australia honey value, by company, 2007-08 (A$m, nominal prices)

Table 51: Australia honey distribution channels, by value, 2007-08 (%)

Table 52: Australia honey value, by distribution channel, 2007-08 (A$m, nominal prices)

Table 53: Australia honey expenditure per capita, 2003-08 (A$, nominal prices)

Table 54: Australia honey forecast expenditure per capita, 2008-13 (A$, nominal prices)

Table 55: Australia honey expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Australia honey forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Australia honey consumption per capita, 2003-08 (kg)

Table 58: Australia honey forecast consumption per capita, 2008-13 (kg)

Table 59: Australia jams & preserves value, 2003-08 (A$m, nominal prices)

Table 60: Australia jams & preserves value forecast, 2008-13 (A$m, nominal prices)

Table 61: Australia jams & preserves value, 2003-08 ($m, nominal prices)

Table 62: Australia jams & preserves value forecast, 2008-13 ($m, nominal prices)

Table 63: Australia jams & preserves volume, 2003-08 (kg, million)

Table 64: Australia jams & preserves volume forecast, 2008-13 (kg, million)

Table 65: Australia jams & preserves brand share, by value, 2007-08 (%)

Table 66: Australia jams & preserves value, by brand 2007-08 (A$m, nominal prices)

Table 67: Australia jams & preserves company share by value, 2007-08 (%)

Table 68: Australia jams & preserves value, by company, 2007-08 (A$m, nominal prices)

Table 69: Australia jams & preserves distribution channels, by value, 2007-08 (%)

Table 70: Australia jams & preserves value, by distribution channel, 2007-08 (A$m, nominal prices)

Table 71: Australia jams & preserves expenditure per capita, 2003-08 (A$, nominal prices)

Table 72: Australia jams & preserves forecast expenditure per capita, 2008-13 (A$, nominal prices)

Table 73: Australia jams & preserves expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Australia jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Australia jams & preserves consumption per capita, 2003-08 (kg)

Table 76: Australia jams & preserves forecast consumption per capita, 2008-13 (kg)

Table 77: Australia nut-based spreads value, 2003-08 (A$m, nominal prices)

Table 78: Australia nut-based spreads value forecast, 2008-13 (A$m, nominal prices)

Table 79: Australia nut-based spreads value, 2003-08 ($m, nominal prices)

Table 80: Australia nut-based spreads value forecast, 2008-13 ($m, nominal prices)

Table 81: Australia nut-based spreads volume, 2003-08 (kg, million)

Table 82: Australia nut-based spreads volume forecast, 2008-13 (kg, million)

Table 83: Australia nut-based spreads brand share, by value, 2007-08 (%)

Table 84: Australia nut-based spreads value, by brand 2007-08 (A$m, nominal prices)

Table 85: Australia nut-based spreads company share by value, 2007-08 (%)

Table 86: Australia nut-based spreads value, by company, 2007-08 (A$m, nominal prices)

Table 87: Australia nut-based spreads distribution channels, by value, 2007-08 (%)

Table 88: Australia nut-based spreads value, by distribution channel, 2007-08 (A$m, nominal prices)

Table 89: Australia nut-based spreads expenditure per capita, 2003-08 (A$, nominal prices)

Table 90: Australia nut-based spreads forecast expenditure per capita, 2008-13 (A$, nominal prices)

Table 91: Australia nut-based spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 92: Australia nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 93: Australia nut-based spreads consumption per capita, 2003-08 (kg)

Table 94: Australia nut-based spreads forecast consumption per capita, 2008-13 (kg)

Table 95: Australia savory spreads value, 2003-08 (A$m, nominal prices)

Table 96: Australia savory spreads value forecast, 2008-13 (A$m, nominal prices)

Table 97: Australia savory spreads value, 2003-08 ($m, nominal prices)

Table 98: Australia savory spreads value forecast, 2008-13 ($m, nominal prices)

Table 99: Australia savory spreads volume, 2003-08 (kg, million)

Table 100: Australia savory spreads volume forecast, 2008-13 (kg, million)

Table 101: Australia savory spreads brand share, by value, 2007-08 (%)

Table 102: Australia savory spreads value, by brand 2007-08 (A$m, nominal prices)

Table 103: Australia savory spreads company share by value, 2007-08 (%)

Table 104: Australia savory spreads value, by company, 2007-08 (A$m, nominal prices)

Table 105: Australia savory spreads distribution channels, by value, 2007-08 (%)

Table 106: Australia savory spreads value, by distribution channel, 2007-08 (A$m, nominal prices)

Table 107: Australia savory spreads expenditure per capita, 2003-08 (A$, nominal prices)

Table 108: Australia savory spreads forecast expenditure per capita, 2008-13 (A$, nominal prices)

Table 109: Australia savory spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 110: Australia savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 111: Australia savory spreads consumption per capita, 2003-08 (kg)

Table 112: Australia savory spreads forecast consumption per capita, 2008-13 (kg)

Table 113: Global spreads market value, 2008

Table 114: Global spreads market split (value terms ($m), 2008), top five countries

Table 115: Global spreads market volume, 2008

Table 116: Global spreads market split (volume terms, 2008), top five countries

Table 117: Leading players, top five countries

Table 118: Analysis of Australia’s political landscape

Table 119: Analysis of Australia’s economy

Table 120: Analysis of Australia’s social system

Table 121: Analysis of Australia’s technology landscape

Table 122: Average annual salaries for researchers across countries

Table 123: Comparative performance of patents received, 2000-06

Table 124: Analysis of Australia’s legal landscape

Table 125: Analysis of Australia’s environmental landscape

Table 126: Australia spreads new product launches reports, by company (top five companies), 2008

Table 127: Australia spreads new product launches SKUs, by company (top five companies), 2008

Table 128: Australia spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 129: Australia spreads new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 130: Australia spreads new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 131: Australia spreads new product launches (reports) - Recent five launches (2008)

Table 132: Australia population, by age group, 2003-08 (millions)

Table 133: Australia population forecast, by age group, 2008-13 (millions)

Table 134: Australia population, by gender, 2003-08 (millions)

Table 135: Australia population forecast, by gender, 2008-13 (millions)

Table 136: Australia nominal GDP, 2003-08 (A$bn, nominal prices)

Table 137: Australia nominal GDP forecast, 2008-13 (A$bn, nominal prices)

Table 138: Australia real GDP, 2003-08 (A$bn, 2000 prices)

Table 139: Australia real GDP forecast, 2008-13 (A$bn, 2000 prices)

Table 140: Australia real GDP, 2003-08 ($bn, 2000 prices)

Table 141: Australia real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 142: Australia consumer price index, 2003-08 (2000=100)

Table 143: Australia consumer price index, 2008-13 (2000=100)