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eBanking Strategies in Europe 2003Product Type: Market Research ReportPublished by: Datamonitor Published: March 2003 Product Code: R313-5599 Description Introduction:Banks are refocusing on how to maximize ROI from Internet services. Datamonitor believes the Internet has great potential as a distribution channel but only where used cost effectively and where integrated with other direct and non-direct channels. eBanking Strategies in Europe 2003 is Datamonitor’s definitive guide to the past, present and future of Internet banking in Europe. Scope: * Primary interviews with leading figures in the European banking and Internet banking space * Coverage: Western Europe with reference to other markets where they illustrate best practice * Datamonitor's unique market forecasting tool used to forecast Internet banking customers to 2007 Report Highlights: The number of European consumers banking online increased at a compound annual growth rate of 45.0 per cent between 2000 and 2002 Consumers who bank online are keen users of the Internet for leisure purposes and enjoy buying other goods and services online. Banks should respond to this demand Banks can fine tune their online distribution strategies by mirroring the market leaders. In particular they should look to get the basics right while simultaneously developing advanced services attractive to more experienced Internet banking customers Reasons to Purchase: * Identify how to maximize ROI from your existing Internet investments * Identify which online functionality enhancements are most likely to generate ROI * Determine how the Internet fits into a multi-channel strategy * Find out what consumers want from Internet banking services and what they do online * Benefit from Datamonitor's forecasts of Internet banking customers to 2007 Table of Contents CHAPTER 1 EXECUTIVE SUMMARY Introduction Market context Channel developments in 2002 Internet banking launches and closures Internet banking functionality enhancements Customer focus IMPACT 2002: consumer behavior and attitudes towards Internet banking Competitor dynamics An Internet banking winner: Egg An Internet banking winner: Nordea The future decoded Internet banking customer numbers to 2007 The way ahead CHAPTER 2 INTRODUCTION What is this report about? Who is the target reader? How to use this report Scope Defining an Internet bank CHAPTER 3 MARKET CONTEXT Channel developments in 2002 The Internet: still finding its niche The bank branch: still the dominant banking channel Other channels: the changing role of the call center and ATM The importance of channel integration Launches and closures 2001-2002 Much happened in the world of Internet banking in 2001 Internet banking launches were a characteristic of 2002 Internet banking closures continued in 2002 Functionality enhancements Account aggregation: going off the boil in 2002 Account aggregation: a history of controversy Account aggregation case studies Animated online agents: talking heads Conclusion CHAPTER 4 CUSTOMER FOCUS Results from IMPACT 2002 Internet access: with what, where and for how long? Internet usage: explaining what do consumers do online Attitudes: painting a picture of the Internet banker Conclusion CHAPTER 5 COMPETITIVE DYNAMICS Internet banking competitor customer numbers Internet banks: quantifying their share of the market An Internet banking winner: Egg 2002 was a profitable year for Egg in the UK Egg launches Money Manager and Egg Pay Egg enters France Examining the likelihood of success in France An Internet banking winner: Nordea Gaining success online in 2002 Accounting for Nordea’s success Conclusion Learning lessons from the market leaders Maintaining a position as the market leader CHAPTER 6 THE FUTURE DECODED Market forecasts Forecasting methodology Internet banking customer numbers to 2007 The way ahead Get the basics right Move beyond the basics CHAPTER 7 APPENDIX Supplementary data Definitions Research methodology Future readings Relevant links Datamonitor Financial Services Consulting SPP writing team How to contact experts in your industry |
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