Spreads in New Zealand to 2013

• Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

• Develop business strategies by understanding the quantitative trends within the spreads market in New Zealand
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary

Summary market level: spreads

Summary category level: chocolate spreads

Summary category level: honey

Summary category level: jams & preserves

Summary category level: nut-based spreads

Summary category level: savory spreads

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profile

H.J. Heinz Company

Chapter 5 Category Analysis: Chocolate spreads

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Honey

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Jams & preserves

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Nut-based spreads

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Category Analysis: Savory spreads

Value analysis (New Zealand Dollar), 2003-08

Value analysis (New Zealand Dollar), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 10 Country Comparison

Value

Volume

Market share

Chapter 11 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 12 New Product Development

Product launches over time

Recent product launches

Chapter 13 Macroeconomic Profile

Macroeconomic indicators

Chapter 14 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 15 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: New Zealand spreads value and value forecast, 2003-13 (NZ$m, nominal prices)

Figure 2: New Zealand spreads category growth comparison, by value, 2003-13

Figure 3: New Zealand spreads volume and volume forecast, 2003-13 (kg, million)

Figure 4: New Zealand spreads category growth comparison, by volume, 2003-13

Figure 5: New Zealand spreads company share, by value, 2007-08 (%)

Figure 6: New Zealand spreads distribution channels, by value, 2007-08 (%)

Figure 7: New Zealand chocolate spreads value and value forecast, 2003-13 (NZ$m, nominal prices)

Figure 8: New Zealand chocolate spreads volume and volume forecast, 2003-13 (kg, million)

Figure 9: New Zealand chocolate spreads company share, by value, 2007-08 (%)

Figure 10: New Zealand chocolate spreads distribution channels, by value, 2007-08 (%)

Figure 11: New Zealand honey value and value forecast, 2003-13 (NZ$m, nominal prices)

Figure 12: New Zealand honey volume and volume forecast, 2003-13 (kg, million)

Figure 13: New Zealand honey company share, by value, 2007-08 (%)

Figure 14: New Zealand honey distribution channels, by value, 2007-08 (%)

Figure 15: New Zealand jams & preserves value and value forecast, 2003-13 (NZ$m, nominal prices)

Figure 16: New Zealand jams & preserves category growth comparison, by value, 2003-13

Figure 17: New Zealand jams & preserves volume and volume forecast, 2003-13 (kg, million)

Figure 18: New Zealand jams & preserves category growth comparison, by volume, 2003-13

Figure 19: New Zealand jams & preserves company share, by value, 2007-08 (%)

Figure 20: New Zealand jams & preserves distribution channels, by value, 2007-08 (%)

Figure 21: New Zealand nut-based spreads value and value forecast, 2003-13 (NZ$m, nominal prices)

Figure 22: New Zealand nut-based spreads volume and volume forecast, 2003-13 (kg, million)

Figure 23: New Zealand nut-based spreads company share, by value, 2007-08 (%)

Figure 24: New Zealand nut-based spreads distribution channels, by value, 2007-08 (%)

Figure 25: New Zealand savory spreads value and value forecast, 2003-13 (NZ$m, nominal prices)

Figure 26: New Zealand savory spreads volume and volume forecast, 2003-13 (kg, million)

Figure 27: New Zealand savory spreads company share, by value, 2007-08 (%)

Figure 28: New Zealand savory spreads distribution channels, by value, 2007-08 (%)

Figure 29: Global spreads market split (value terms, 2008), top five countries

Figure 30: Global spreads market value, 2003-08, top five countries

Figure 31: Global spreads market split (volume terms, 2008), top five countries

Figure 32: Global spreads market volume, 2003-08, top five countries

Figure 33: Annual data review process

LIST OF TABLES

Table 1: Spreads category definitions

Table 2: Spreads distribution channels

Table 3: New Zealand spreads value, 2003-08 (NZ$m, nominal prices)

Table 4: New Zealand spreads value forecast, 2008-13 (NZ$m, nominal prices)

Table 5: New Zealand spreads value, 2003-08 ($m, nominal prices)

Table 6: New Zealand spreads value forecast, 2008-13 ($m, nominal prices)

Table 7: New Zealand spreads volume, 2003-08 (kg, million)

Table 8: New Zealand spreads volume forecast, 2008-13 (kg, million)

Table 9: New Zealand spreads brand share, by value, 2007-08 (%)

Table 10: New Zealand spreads value, by brand 2007-08 (NZ$m, nominal prices)

Table 11: New Zealand spreads company share by value, 2007-08 (%)

Table 12: New Zealand spreads value, by company, 2007-08 (NZ$m, nominal prices)

Table 13: New Zealand spreads distribution channels, by value, 2007-08 (%)

Table 14: New Zealand spreads value, by distribution channel, 2007-08 (NZ$m, nominal prices)

Table 15: New Zealand spreads expenditure per capita, 2003-08 (NZ$, nominal prices)

Table 16: New Zealand spreads forecast expenditure per capita, 2008-13 (NZ$, nominal prices)

Table 17: New Zealand spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 18: New Zealand spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: New Zealand spreads consumption per capita, 2003-08 (kg)

Table 20: New Zealand spreads forecast consumption per capita, 2008-13 (kg)

Table 21: H.J. Heinz Company key facts

Table 22: New Zealand chocolate spreads value, 2003-08 (NZ$m, nominal prices)

Table 23: New Zealand chocolate spreads value forecast, 2008-13 (NZ$m, nominal prices)

Table 24: New Zealand chocolate spreads value, 2003-08 ($m, nominal prices)

Table 25: New Zealand chocolate spreads value forecast, 2008-13 ($m, nominal prices)

Table 26: New Zealand chocolate spreads volume, 2003-08 (kg, million)

Table 27: New Zealand chocolate spreads volume forecast, 2008-13 (kg, million)

Table 28: New Zealand chocolate spreads brand share, by value, 2007-08 (%)

Table 29: New Zealand chocolate spreads value, by brand 2007-08 (NZ$m, nominal prices)

Table 30: New Zealand chocolate spreads company share by value, 2007-08 (%)

Table 31: New Zealand chocolate spreads value, by company, 2007-08 (NZ$m, nominal prices)

Table 32: New Zealand chocolate spreads distribution channels, by value, 2007-08 (%)

Table 33: New Zealand chocolate spreads value, by distribution channel, 2007-08 (NZ$m, nominal prices)

Table 34: New Zealand chocolate spreads expenditure per capita, 2003-08 (NZ$, nominal prices)

Table 35: New Zealand chocolate spreads forecast expenditure per capita, 2008-13 (NZ$, nominal prices)

Table 36: New Zealand chocolate spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 37: New Zealand chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 38: New Zealand chocolate spreads consumption per capita, 2003-08 (kg)

Table 39: New Zealand chocolate spreads forecast consumption per capita, 2008-13 (kg)

Table 40: New Zealand honey value, 2003-08 (NZ$m, nominal prices)

Table 41: New Zealand honey value forecast, 2008-13 (NZ$m, nominal prices)

Table 42: New Zealand honey value, 2003-08 ($m, nominal prices)

Table 43: New Zealand honey value forecast, 2008-13 ($m, nominal prices)

Table 44: New Zealand honey volume, 2003-08 (kg, million)

Table 45: New Zealand honey volume forecast, 2008-13 (kg, million)

Table 46: New Zealand honey brand share, by value, 2007-08 (%)

Table 47: New Zealand honey value, by brand 2007-08 (NZ$m, nominal prices)

Table 48: New Zealand honey company share by value, 2007-08 (%)

Table 49: New Zealand honey value, by company, 2007-08 (NZ$m, nominal prices)

Table 50: New Zealand honey distribution channels, by value, 2007-08 (%)

Table 51: New Zealand honey value, by distribution channel, 2007-08 (NZ$m, nominal prices)

Table 52: New Zealand honey expenditure per capita, 2003-08 (NZ$, nominal prices)

Table 53: New Zealand honey forecast expenditure per capita, 2008-13 (NZ$, nominal prices)

Table 54: New Zealand honey expenditure per capita, 2003-08 ($, nominal prices)

Table 55: New Zealand honey forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 56: New Zealand honey consumption per capita, 2003-08 (kg)

Table 57: New Zealand honey forecast consumption per capita, 2008-13 (kg)

Table 58: New Zealand jams & preserves value, 2003-08 (NZ$m, nominal prices)

Table 59: New Zealand jams & preserves value forecast, 2008-13 (NZ$m, nominal prices)

Table 60: New Zealand jams & preserves value, 2003-08 ($m, nominal prices)

Table 61: New Zealand jams & preserves value forecast, 2008-13 ($m, nominal prices)

Table 62: New Zealand jams & preserves volume, 2003-08 (kg, million)

Table 63: New Zealand jams & preserves volume forecast, 2008-13 (kg, million)

Table 64: New Zealand jams & preserves brand share, by value, 2007-08 (%)

Table 65: New Zealand jams & preserves value, by brand 2007-08 (NZ$m, nominal prices)

Table 66: New Zealand jams & preserves company share by value, 2007-08 (%)

Table 67: New Zealand jams & preserves value, by company, 2007-08 (NZ$m, nominal prices)

Table 68: New Zealand jams & preserves distribution channels, by value, 2007-08 (%)

Table 69: New Zealand jams & preserves value, by distribution channel, 2007-08 (NZ$m, nominal prices)

Table 70: New Zealand jams & preserves expenditure per capita, 2003-08 (NZ$, nominal prices)

Table 71: New Zealand jams & preserves forecast expenditure per capita, 2008-13 (NZ$, nominal prices)

Table 72: New Zealand jams & preserves expenditure per capita, 2003-08 ($, nominal prices)

Table 73: New Zealand jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 74: New Zealand jams & preserves consumption per capita, 2003-08 (kg)

Table 75: New Zealand jams & preserves forecast consumption per capita, 2008-13 (kg)

Table 76: New Zealand nut-based spreads value, 2003-08 (NZ$m, nominal prices)

Table 77: New Zealand nut-based spreads value forecast, 2008-13 (NZ$m, nominal prices)

Table 78: New Zealand nut-based spreads value, 2003-08 ($m, nominal prices)

Table 79: New Zealand nut-based spreads value forecast, 2008-13 ($m, nominal prices)

Table 80: New Zealand nut-based spreads volume, 2003-08 (kg, million)

Table 81: New Zealand nut-based spreads volume forecast, 2008-13 (kg, million)

Table 82: New Zealand nut-based spreads brand share, by value, 2007-08 (%)

Table 83: New Zealand nut-based spreads value, by brand 2007-08 (NZ$m, nominal prices)

Table 84: New Zealand nut-based spreads company share by value, 2007-08 (%)

Table 85: New Zealand nut-based spreads value, by company, 2007-08 (NZ$m, nominal prices)

Table 86: New Zealand nut-based spreads distribution channels, by value, 2007-08 (%)

Table 87: New Zealand nut-based spreads value, by distribution channel, 2007-08 (NZ$m, nominal prices)

Table 88: New Zealand nut-based spreads expenditure per capita, 2003-08 (NZ$, nominal prices)

Table 89: New Zealand nut-based spreads forecast expenditure per capita, 2008-13 (NZ$, nominal prices)

Table 90: New Zealand nut-based spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 91: New Zealand nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 92: New Zealand nut-based spreads consumption per capita, 2003-08 (kg)

Table 93: New Zealand nut-based spreads forecast consumption per capita, 2008-13 (kg)

Table 94: New Zealand savory spreads value, 2003-08 (NZ$m, nominal prices)

Table 95: New Zealand savory spreads value forecast, 2008-13 (NZ$m, nominal prices)

Table 96: New Zealand savory spreads value, 2003-08 ($m, nominal prices)

Table 97: New Zealand savory spreads value forecast, 2008-13 ($m, nominal prices)

Table 98: New Zealand savory spreads volume, 2003-08 (kg, million)

Table 99: New Zealand savory spreads volume forecast, 2008-13 (kg, million)

Table 100: New Zealand savory spreads brand share, by value, 2007-08 (%)

Table 101: New Zealand savory spreads value, by brand 2007-08 (NZ$m, nominal prices)

Table 102: New Zealand savory spreads company share by value, 2007-08 (%)

Table 103: New Zealand savory spreads value, by company, 2007-08 (NZ$m, nominal prices)

Table 104: New Zealand savory spreads distribution channels, by value, 2007-08 (%)

Table 105: New Zealand savory spreads value, by distribution channel, 2007-08 (NZ$m, nominal prices)

Table 106: New Zealand savory spreads expenditure per capita, 2003-08 (NZ$, nominal prices)

Table 107: New Zealand savory spreads forecast expenditure per capita, 2008-13 (NZ$, nominal prices)

Table 108: New Zealand savory spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 109: New Zealand savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 110: New Zealand savory spreads consumption per capita, 2003-08 (kg)

Table 111: New Zealand savory spreads forecast consumption per capita, 2008-13 (kg)

Table 112: Global spreads market value, 2008

Table 113: Global spreads market split (value terms ($m), 2008), top five countries

Table 114: Global spreads market volume, 2008

Table 115: Global spreads market split (volume terms, 2008), top five countries

Table 116: Leading players, top five countries

Table 117: Analysis of New Zealand’s political landscape

Table 118: Analysis of New Zealand’s economic landscape

Table 119: Analysis of New Zealand’s social landscape

Table 120: Analysis of New Zealand’s technology landscape

Table 121: Analysis of New Zealand’s legal landscape

Table 122: Analysis of New Zealand’s environmental landscape

Table 123: New Zealand spreads new product launches reports, by company, 2008

Table 124: New Zealand spreads new product launches SKUs, by company, 2008

Table 125: New Zealand spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 126: New Zealand spreads new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 127: New Zealand spreads new product launches (reports), by package tags or claims, 2008

Table 128: New Zealand spreads new product launches (reports) - Recent five launches (2008)

Table 129: New Zealand population, by age group, 2003-08 (millions)

Table 130: New Zealand population forecast, by age group, 2008-13 (millions)

Table 131: New Zealand population, by gender, 2003-08 (millions)

Table 132: New Zealand population forecast, by gender, 2008-13 (millions)

Table 133: New Zealand nominal GDP, 2003-08 (NZ$bn, nominal prices)

Table 134: New Zealand nominal GDP forecast, 2008-13 (NZ$bn, nominal prices)

Table 135: New Zealand real GDP, 2003-08 (NZ$bn, 2000 prices)

Table 136: New Zealand real GDP forecast, 2008-13 (NZ$bn, 2000 prices)

Table 137: New Zealand real GDP, 2003-08 ($bn, 2000 prices)

Table 138: New Zealand real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 139: New Zealand consumer price index, 2003-08 (2000=100)

Table 140: New Zealand consumer price index, 2008-13 (2000=100)