Spreads in Nigeria to 2013

• Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

• Develop business strategies by understanding the quantitative trends within the spreads market in Nigeria
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary

Summary market level: spreads

Summary category level: chocolate spreads

Summary category level: honey

Summary category level: jams & preserves

Summary category level: nut-based spreads

Summary category level: savory spreads

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profile

Unilever

Chapter 5 Category Analysis: Chocolate spreads

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Honey

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Jams & preserves

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Nut-based spreads

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Category Analysis: Savory spreads

Value analysis (Naira), 2003-08

Value analysis (Naira), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 10 Country Comparison

Value

Volume

Market share

Chapter 11 Socioeconomic profile

Country overview

Key facts

Political overview

Economic overview

Chapter 12 Macroeconomic Profile

Macroeconomic indicators

Chapter 13 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 14 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Nigeria spreads value and value forecast, 2003-13 (NGNm , nominal prices)

Figure 2: Nigeria spreads category growth comparison, by value, 2003-13

Figure 3: Nigeria spreads volume and volume forecast, 2003-13 (kg, million)

Figure 4: Nigeria spreads category growth comparison, by volume, 2003-13

Figure 5: Nigeria spreads company share, by value, 2007-08 (%)

Figure 6: Nigeria spreads distribution channels, by value, 2007-08 (%)

Figure 7: Nigeria chocolate spreads value and value forecast, 2003-13 (NGNm , nominal prices)

Figure 8: Nigeria chocolate spreads volume and volume forecast, 2003-13 (kg, million)

Figure 9: Nigeria chocolate spreads company share, by value, 2007-08 (%)

Figure 10: Nigeria chocolate spreads distribution channels, by value, 2007-08 (%)

Figure 11: Nigeria honey value and value forecast, 2003-13 (NGNm , nominal prices)

Figure 12: Nigeria honey volume and volume forecast, 2003-13 (kg, million)

Figure 13: Nigeria honey company share, by value, 2007-08 (%)

Figure 14: Nigeria honey distribution channels, by value, 2007-08 (%)

Figure 15: Nigeria jams & preserves value and value forecast, 2003-13 (NGNm , nominal prices)

Figure 16: Nigeria jams & preserves volume and volume forecast, 2003-13 (kg, million)

Figure 17: Nigeria jams & preserves company share, by value, 2007-08 (%)

Figure 18: Nigeria jams & preserves distribution channels, by value, 2007-08 (%)

Figure 19: Nigeria nut-based spreads value and value forecast, 2003-13 (NGNm , nominal prices)

Figure 20: Nigeria nut-based spreads volume and volume forecast, 2003-13 (kg, million)

Figure 21: Nigeria nut-based spreads distribution channels, by value, 2007-08 (%)

Figure 22: Nigeria savory spreads value and value forecast, 2003-13 (NGNm , nominal prices)

Figure 23: Nigeria savory spreads volume and volume forecast, 2003-13 (kg, million)

Figure 24: Nigeria savory spreads company share, by value, 2007-08 (%)

Figure 25: Nigeria savory spreads distribution channels, by value, 2007-08 (%)

Figure 26: Global spreads market split (value terms, 2008), top five countries

Figure 27: Global spreads market value, 2003-08, top five countries

Figure 28: Global spreads market split (volume terms, 2008), top five countries

Figure 29: Global spreads market volume, 2003-08, top five countries

Figure 30: Map of Nigeria

Figure 31: Annual data review process

LIST OF TABLES

Table 1: Spreads category definitions

Table 2: Spreads distribution channels

Table 3: Nigeria spreads value, 2003-08 (NGNm, nominal prices)

Table 4: Nigeria spreads value forecast, 2008-13 (NGNm, nominal prices)

Table 5: Nigeria spreads value, 2003-08 ($m, nominal prices)

Table 6: Nigeria spreads value forecast, 2008-13 ($m, nominal prices)

Table 7: Nigeria spreads volume, 2003-08 (kg, million)

Table 8: Nigeria spreads volume forecast, 2008-13 (kg, million)

Table 9: Nigeria spreads brand share, by value, 2007-08 (%)

Table 10: Nigeria spreads value, by brand 2007-08 (NGNm, nominal prices)

Table 11: Nigeria spreads company share by value, 2007-08 (%)

Table 12: Nigeria spreads value, by company, 2007-08 (NGNm, nominal prices)

Table 13: Nigeria spreads distribution channels, by value, 2007-08 (%)

Table 14: Nigeria spreads value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 15: Nigeria spreads expenditure per capita, 2003-08 (NGN, nominal prices)

Table 16: Nigeria spreads forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 17: Nigeria spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Nigeria spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Nigeria spreads consumption per capita, 2003-08 (kg)

Table 20: Nigeria spreads forecast consumption per capita, 2008-13 (kg)

Table 21: Unilever key facts

Table 22: Nigeria chocolate spreads value, 2003-08 (NGNm, nominal prices)

Table 23: Nigeria chocolate spreads value forecast, 2008-13 (NGNm, nominal prices)

Table 24: Nigeria chocolate spreads value, 2003-08 ($m, nominal prices)

Table 25: Nigeria chocolate spreads value forecast, 2008-13 ($m, nominal prices)

Table 26: Nigeria chocolate spreads volume, 2003-08 (kg, million)

Table 27: Nigeria chocolate spreads volume forecast, 2008-13 (kg, million)

Table 28: Nigeria chocolate spreads brand share, by value, 2007-08 (%)

Table 29: Nigeria chocolate spreads value, by brand 2007-08 (NGNm, nominal prices)

Table 30: Nigeria chocolate spreads company share by value, 2007-08 (%)

Table 31: Nigeria chocolate spreads value, by company, 2007-08 (NGNm, nominal prices)

Table 32: Nigeria chocolate spreads distribution channels, by value, 2007-08 (%)

Table 33: Nigeria chocolate spreads value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 34: Nigeria chocolate spreads expenditure per capita, 2003-08 (NGN, nominal prices)

Table 35: Nigeria chocolate spreads forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 36: Nigeria chocolate spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 37: Nigeria chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 38: Nigeria chocolate spreads consumption per capita, 2003-08 (kg)

Table 39: Nigeria chocolate spreads forecast consumption per capita, 2008-13 (kg)

Table 40: Nigeria honey value, 2003-08 (NGNm, nominal prices)

Table 41: Nigeria honey value forecast, 2008-13 (NGNm, nominal prices)

Table 42: Nigeria honey value, 2003-08 ($m, nominal prices)

Table 43: Nigeria honey value forecast, 2008-13 ($m, nominal prices)

Table 44: Nigeria honey volume, 2003-08 (kg, million)

Table 45: Nigeria honey volume forecast, 2008-13 (kg, million)

Table 46: Nigeria honey brand share, by value, 2007-08 (%)

Table 47: Nigeria honey value, by brand 2007-08 (NGNm, nominal prices)

Table 48: Nigeria honey company share by value, 2007-08 (%)

Table 49: Nigeria honey value, by company, 2007-08 (NGNm, nominal prices)

Table 50: Nigeria honey distribution channels, by value, 2007-08 (%)

Table 51: Nigeria honey value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 52: Nigeria honey expenditure per capita, 2003-08 (NGN, nominal prices)

Table 53: Nigeria honey forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 54: Nigeria honey expenditure per capita, 2003-08 ($, nominal prices)

Table 55: Nigeria honey forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 56: Nigeria honey consumption per capita, 2003-08 (kg)

Table 57: Nigeria honey forecast consumption per capita, 2008-13 (kg)

Table 58: Nigeria jams & preserves value, 2003-08 (NGNm, nominal prices)

Table 59: Nigeria jams & preserves value forecast, 2008-13 (NGNm, nominal prices)

Table 60: Nigeria jams & preserves value, 2003-08 ($m, nominal prices)

Table 61: Nigeria jams & preserves value forecast, 2008-13 ($m, nominal prices)

Table 62: Nigeria jams & preserves volume, 2003-08 (kg, million)

Table 63: Nigeria jams & preserves volume forecast, 2008-13 (kg, million)

Table 64: Nigeria jams & preserves brand share, by value, 2007-08 (%)

Table 65: Nigeria jams & preserves value, by brand 2007-08 (NGNm, nominal prices)

Table 66: Nigeria jams & preserves company share by value, 2007-08 (%)

Table 67: Nigeria jams & preserves value, by company, 2007-08 (NGNm, nominal prices)

Table 68: Nigeria jams & preserves distribution channels, by value, 2007-08 (%)

Table 69: Nigeria jams & preserves value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 70: Nigeria jams & preserves expenditure per capita, 2003-08 (NGN, nominal prices)

Table 71: Nigeria jams & preserves forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 72: Nigeria jams & preserves expenditure per capita, 2003-08 ($, nominal prices)

Table 73: Nigeria jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 74: Nigeria jams & preserves consumption per capita, 2003-08 (kg)

Table 75: Nigeria jams & preserves forecast consumption per capita, 2008-13 (kg)

Table 76: Nigeria nut-based spreads value, 2003-08 (NGNm, nominal prices)

Table 77: Nigeria nut-based spreads value forecast, 2008-13 (NGNm, nominal prices)

Table 78: Nigeria nut-based spreads value, 2003-08 ($m, nominal prices)

Table 79: Nigeria nut-based spreads value forecast, 2008-13 ($m, nominal prices)

Table 80: Nigeria nut-based spreads volume, 2003-08 (kg, million)

Table 81: Nigeria nut-based spreads volume forecast, 2008-13 (kg, million)

Table 82: Nigeria nut-based spreads brand share, by value, 2007-08 (%)

Table 83: Nigeria nut-based spreads value, by brand 2007-08 (NGNm, nominal prices)

Table 84: Nigeria nut-based spreads company share by value, 2007-08 (%)

Table 85: Nigeria nut-based spreads value, by company, 2007-08 (NGNm, nominal prices)

Table 86: Nigeria nut-based spreads distribution channels, by value, 2007-08 (%)

Table 87: Nigeria nut-based spreads value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 88: Nigeria nut-based spreads expenditure per capita, 2003-08 (NGN, nominal prices)

Table 89: Nigeria nut-based spreads forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 90: Nigeria nut-based spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 91: Nigeria nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 92: Nigeria nut-based spreads consumption per capita, 2003-08 (kg)

Table 93: Nigeria nut-based spreads forecast consumption per capita, 2008-13 (kg)

Table 94: Nigeria savory spreads value, 2003-08 (NGNm, nominal prices)

Table 95: Nigeria savory spreads value forecast, 2008-13 (NGNm, nominal prices)

Table 96: Nigeria savory spreads value, 2003-08 ($m, nominal prices)

Table 97: Nigeria savory spreads value forecast, 2008-13 ($m, nominal prices)

Table 98: Nigeria savory spreads volume, 2003-08 (kg, million)

Table 99: Nigeria savory spreads volume forecast, 2008-13 (kg, million)

Table 100: Nigeria savory spreads brand share, by value, 2007-08 (%)

Table 101: Nigeria savory spreads value, by brand 2007-08 (NGNm, nominal prices)

Table 102: Nigeria savory spreads company share by value, 2007-08 (%)

Table 103: Nigeria savory spreads value, by company, 2007-08 (NGNm, nominal prices)

Table 104: Nigeria savory spreads distribution channels, by value, 2007-08 (%)

Table 105: Nigeria savory spreads value, by distribution channel, 2007-08 (NGNm, nominal prices)

Table 106: Nigeria savory spreads expenditure per capita, 2003-08 (NGN, nominal prices)

Table 107: Nigeria savory spreads forecast expenditure per capita, 2008-13 (NGN, nominal prices)

Table 108: Nigeria savory spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 109: Nigeria savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 110: Nigeria savory spreads consumption per capita, 2003-08 (kg)

Table 111: Nigeria savory spreads forecast consumption per capita, 2008-13 (kg)

Table 112: Global spreads market value, 2008

Table 113: Global spreads market split (value terms ($m), 2008), top five countries

Table 114: Global spreads market volume, 2008

Table 115: Global spreads market split (volume terms, 2008), top five countries

Table 116: Leading players, top five countries

Table 117: Nigeria key facts

Table 118: Nigeria population, by age group, 2003-08 (millions)

Table 119: Nigeria population forecast, by age group, 2008-13 (millions)

Table 120: Nigeria population, by gender, 2003-08 (millions)

Table 121: Nigeria population forecast, by gender, 2008-13 (millions)

Table 122: Nigeria nominal GDP, 2003-08 (NGNbn, nominal prices)

Table 123: Nigeria nominal GDP forecast, 2008-13 (NGNbn, nominal prices)

Table 124: Nigeria real GDP, 2003-08 (NGNbn, 2000 prices)

Table 125: Nigeria real GDP forecast, 2008-13 (NGNbn, 2000 prices)

Table 126: Nigeria real GDP, 2003-08 ($bn, 2000 prices)

Table 127: Nigeria real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 128: Nigeria consumer price index, 2003-08 (2000=100)

Table 129: Nigeria consumer price index, 2008-13 (2000=100)