Spreads in Norway to 2013

• Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the spreads market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the spreads market in Norway
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary

Summary market level: spreads

Summary category level: chocolate spreads

Summary category level: honey

Summary category level: jams & preserves

Summary category level: nut-based spreads

Summary category level: savory spreads

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Orkla ASA

Nestle S.A.

Chapter 5 Category Analysis: Chocolate spreads

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Honey

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Jams & preserves

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Nut-based spreads

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Category Analysis: Savory spreads

Value analysis (Norwegian Krone), 2003-08

Value analysis (Norwegian Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 10 Country Comparison

Value

Volume

Market share

Chapter 11 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 12 New Product Development

Product launches over time

Recent product launches

Chapter 13 Macroeconomic Profile

Macroeconomic indicators

Chapter 14 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 15 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Norway spreads value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 2: Norway spreads category growth comparison, by value, 2003-13

Figure 3: Norway spreads volume and volume forecast, 2003-13 (kg, million)

Figure 4: Norway spreads category growth comparison, by volume, 2003-13

Figure 5: Norway spreads company share, by value, 2007-08 (%)

Figure 6: Norway spreads distribution channels, by value, 2007-08 (%)

Figure 7: Norway chocolate spreads value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 8: Norway chocolate spreads volume and volume forecast, 2003-13 (kg, million)

Figure 9: Norway chocolate spreads company share, by value, 2007-08 (%)

Figure 10: Norway chocolate spreads distribution channels, by value, 2007-08 (%)

Figure 11: Norway honey value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 12: Norway honey volume and volume forecast, 2003-13 (kg, million)

Figure 13: Norway honey distribution channels, by value, 2007-08 (%)

Figure 14: Norway jams & preserves value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 15: Norway jams & preserves category growth comparison, by value, 2003-13

Figure 16: Norway jams & preserves volume and volume forecast, 2003-13 (kg, million)

Figure 17: Norway jams & preserves category growth comparison, by volume, 2003-13

Figure 18: Norway jams & preserves distribution channels, by value, 2007-08 (%)

Figure 19: Norway nut-based spreads value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 20: Norway nut-based spreads volume and volume forecast, 2003-13 (kg, million)

Figure 21: Norway nut-based spreads distribution channels, by value, 2007-08 (%)

Figure 22: Norway savory spreads value and value forecast, 2003-13 (NOKm, nominal prices)

Figure 23: Norway savory spreads volume and volume forecast, 2003-13 (kg, million)

Figure 24: Norway savory spreads distribution channels, by value, 2007-08 (%)

Figure 25: Global spreads market split (value terms, 2008), top five countries

Figure 26: Global spreads market value, 2003-08, top five countries

Figure 27: Global spreads market split (volume terms, 2008), top five countries

Figure 28: Global spreads market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Spreads category definitions

Table 2: Spreads distribution channels

Table 3: Norway spreads value, 2003-08 (NOKm, nominal prices)

Table 4: Norway spreads value forecast, 2008-13 (NOKm, nominal prices)

Table 5: Norway spreads value, 2003-08 ($m, nominal prices)

Table 6: Norway spreads value forecast, 2008-13 ($m, nominal prices)

Table 7: Norway spreads volume, 2003-08 (kg, million)

Table 8: Norway spreads volume forecast, 2008-13 (kg, million)

Table 9: Norway spreads brand share, by value, 2007-08 (%)

Table 10: Norway spreads value, by brand 2007-08 (NOKm, nominal prices)

Table 11: Norway spreads company share by value, 2007-08 (%)

Table 12: Norway spreads value, by company, 2007-08 (NOKm, nominal prices)

Table 13: Norway spreads distribution channels, by value, 2007-08 (%)

Table 14: Norway spreads value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 15: Norway spreads expenditure per capita, 2003-08 (NOK, nominal prices)

Table 16: Norway spreads forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 17: Norway spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Norway spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Norway spreads consumption per capita, 2003-08 (kg)

Table 20: Norway spreads forecast consumption per capita, 2008-13 (kg)

Table 21: Orkla ASA key facts

Table 22: Nestle S.A. key facts

Table 23: Norway chocolate spreads value, 2003-08 (NOKm, nominal prices)

Table 24: Norway chocolate spreads value forecast, 2008-13 (NOKm, nominal prices)

Table 25: Norway chocolate spreads value, 2003-08 ($m, nominal prices)

Table 26: Norway chocolate spreads value forecast, 2008-13 ($m, nominal prices)

Table 27: Norway chocolate spreads volume, 2003-08 (kg, million)

Table 28: Norway chocolate spreads volume forecast, 2008-13 (kg, million)

Table 29: Norway chocolate spreads brand share, by value, 2007-08 (%)

Table 30: Norway chocolate spreads value, by brand 2007-08 (NOKm, nominal prices)

Table 31: Norway chocolate spreads company share by value, 2007-08 (%)

Table 32: Norway chocolate spreads value, by company, 2007-08 (NOKm, nominal prices)

Table 33: Norway chocolate spreads distribution channels, by value, 2007-08 (%)

Table 34: Norway chocolate spreads value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 35: Norway chocolate spreads expenditure per capita, 2003-08 (NOK, nominal prices)

Table 36: Norway chocolate spreads forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 37: Norway chocolate spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Norway chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Norway chocolate spreads consumption per capita, 2003-08 (kg)

Table 40: Norway chocolate spreads forecast consumption per capita, 2008-13 (kg)

Table 41: Norway honey value, 2003-08 (NOKm, nominal prices)

Table 42: Norway honey value forecast, 2008-13 (NOKm, nominal prices)

Table 43: Norway honey value, 2003-08 ($m, nominal prices)

Table 44: Norway honey value forecast, 2008-13 ($m, nominal prices)

Table 45: Norway honey volume, 2003-08 (kg, million)

Table 46: Norway honey volume forecast, 2008-13 (kg, million)

Table 47: Norway honey brand share, by value, 2007-08 (%)

Table 48: Norway honey value, by brand 2007-08 (NOKm, nominal prices)

Table 49: Norway honey company share by value, 2007-08 (%)

Table 50: Norway honey value, by company, 2007-08 (NOKm, nominal prices)

Table 51: Norway honey distribution channels, by value, 2007-08 (%)

Table 52: Norway honey value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 53: Norway honey expenditure per capita, 2003-08 (NOK, nominal prices)

Table 54: Norway honey forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 55: Norway honey expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Norway honey forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Norway honey consumption per capita, 2003-08 (kg)

Table 58: Norway honey forecast consumption per capita, 2008-13 (kg)

Table 59: Norway jams & preserves value, 2003-08 (NOKm, nominal prices)

Table 60: Norway jams & preserves value forecast, 2008-13 (NOKm, nominal prices)

Table 61: Norway jams & preserves value, 2003-08 ($m, nominal prices)

Table 62: Norway jams & preserves value forecast, 2008-13 ($m, nominal prices)

Table 63: Norway jams & preserves volume, 2003-08 (kg, million)

Table 64: Norway jams & preserves volume forecast, 2008-13 (kg, million)

Table 65: Norway jams & preserves brand share, by value, 2007-08 (%)

Table 66: Norway jams & preserves value, by brand 2007-08 (NOKm, nominal prices)

Table 67: Norway jams & preserves company share by value, 2007-08 (%)

Table 68: Norway jams & preserves value, by company, 2007-08 (NOKm, nominal prices)

Table 69: Norway jams & preserves distribution channels, by value, 2007-08 (%)

Table 70: Norway jams & preserves value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 71: Norway jams & preserves expenditure per capita, 2003-08 (NOK, nominal prices)

Table 72: Norway jams & preserves forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 73: Norway jams & preserves expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Norway jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Norway jams & preserves consumption per capita, 2003-08 (kg)

Table 76: Norway jams & preserves forecast consumption per capita, 2008-13 (kg)

Table 77: Norway nut-based spreads value, 2003-08 (NOKm, nominal prices)

Table 78: Norway nut-based spreads value forecast, 2008-13 (NOKm, nominal prices)

Table 79: Norway nut-based spreads value, 2003-08 ($m, nominal prices)

Table 80: Norway nut-based spreads value forecast, 2008-13 ($m, nominal prices)

Table 81: Norway nut-based spreads volume, 2003-08 (kg, million)

Table 82: Norway nut-based spreads volume forecast, 2008-13 (kg, million)

Table 83: Norway nut-based spreads brand share, by value, 2007-08 (%)

Table 84: Norway nut-based spreads value, by brand 2007-08 (NOKm, nominal prices)

Table 85: Norway nut-based spreads company share by value, 2007-08 (%)

Table 86: Norway nut-based spreads value, by company, 2007-08 (NOKm, nominal prices)

Table 87: Norway nut-based spreads distribution channels, by value, 2007-08 (%)

Table 88: Norway nut-based spreads value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 89: Norway nut-based spreads expenditure per capita, 2003-08 (NOK, nominal prices)

Table 90: Norway nut-based spreads forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 91: Norway nut-based spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 92: Norway nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 93: Norway nut-based spreads consumption per capita, 2003-08 (kg)

Table 94: Norway nut-based spreads forecast consumption per capita, 2008-13 (kg)

Table 95: Norway savory spreads value, 2003-08 (NOKm, nominal prices)

Table 96: Norway savory spreads value forecast, 2008-13 (NOKm, nominal prices)

Table 97: Norway savory spreads value, 2003-08 ($m, nominal prices)

Table 98: Norway savory spreads value forecast, 2008-13 ($m, nominal prices)

Table 99: Norway savory spreads volume, 2003-08 (kg, million)

Table 100: Norway savory spreads volume forecast, 2008-13 (kg, million)

Table 101: Norway savory spreads brand share, by value, 2007-08 (%)

Table 102: Norway savory spreads value, by brand 2007-08 (NOKm, nominal prices)

Table 103: Norway savory spreads company share by value, 2007-08 (%)

Table 104: Norway savory spreads value, by company, 2007-08 (NOKm, nominal prices)

Table 105: Norway savory spreads distribution channels, by value, 2007-08 (%)

Table 106: Norway savory spreads value, by distribution channel, 2007-08 (NOKm, nominal prices)

Table 107: Norway savory spreads expenditure per capita, 2003-08 (NOK, nominal prices)

Table 108: Norway savory spreads forecast expenditure per capita, 2008-13 (NOK, nominal prices)

Table 109: Norway savory spreads expenditure per capita, 2003-08 ($, nominal prices)

Table 110: Norway savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 111: Norway savory spreads consumption per capita, 2003-08 (kg)

Table 112: Norway savory spreads forecast consumption per capita, 2008-13 (kg)

Table 113: Global spreads market value, 2008

Table 114: Global spreads market split (value terms ($m), 2008), top five countries

Table 115: Global spreads market volume, 2008

Table 116: Global spreads market split (volume terms, 2008), top five countries

Table 117: Leading players, top five countries

Table 118: Analysis of Norway’s political landscape

Table 119: Analysis of Norway’s economic landscape

Table 120: Analysis of Norway’s social landscape

Table 121: Analysis of Norway’s technology landscape

Table 122: Number of patents registered by country

Table 123: Analysis of Norway’s legal landscape

Table 124: Analysis of Norway’s environmental landscape

Table 125: Norway spreads new product launches reports, by company, 2008

Table 126: Norway spreads new product launches SKUs, by company, 2008

Table 127: Norway spreads new product launches (reports), by flavor and fragrances, 2008

Table 128: Norway spreads new product launches (reports), by ingredients, 2008

Table 129: Norway spreads new product launches (reports), by package tags or claims, 2008

Table 130: Norway spreads new product launches (reports) - Recent launches (2008)

Table 131: Norway population, by age group, 2003-08 (millions)

Table 132: Norway population forecast, by age group, 2008-13 (millions)

Table 133: Norway population, by gender, 2003-08 (millions)

Table 134: Norway population forecast, by gender, 2008-13 (millions)

Table 135: Norway nominal GDP, 2003-08 (NOKbn, nominal prices)

Table 136: Norway nominal GDP forecast, 2008-13 (NOKbn, nominal prices)

Table 137: Norway real GDP, 2003-08 (NOKbn, 2000 prices)

Table 138: Norway real GDP forecast, 2008-13 (NOKbn, 2000 prices)

Table 139: Norway real GDP, 2003-08 ($bn, 2000 prices)

Table 140: Norway real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 141: Norway consumer price index, 2003-08 (2000=100)

Table 142: Norway consumer price index, 2008-13 (2000=100)