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Beyond the STB: new device and service opportunities

Product Type: Market Research Report
Published by: Datamonitor
Published: July 2003
Product Code: R313-5789
Description
Introduction:
In addition to traditional STBs, a new range of products are becoming increasingly important in the European DTV market, including IDTVs, PVRs and adapters. As the market continues to expand, the device market will undergo further change in terms of both the nature of devices and the competitive environment within which they are provided.

Scope:
* Explores the key issues and trends affecting the market for digital broadcast devices in Europe

* Provides forecasts, segmented by platfrom and device type, for 7 European markets: Benelux, France, Germany, Italy, the Nordics, Spain and the UK

* Assesses the potential impact of new device types, including IDTVs, PVRs and low-cost adapters

* Discusses the changing supply relationships for device vendors

Report Highlights:
Demand for standard STBs will continue to grow over the next five years, while PVRs, IDTVs and adapters will all represent increasingly large opportunities. The dominance of satellite with regard to device demand will be reduced over the next five years as both cable and DTT markets continue to experience strong uptake.

Various strategies are used by operators for device provision, with this range of business models expected to broaden further with continued European DTV development.

The emergence of PVRs offers numerous possibilities for broadcasters and operators, based around the ability to give viewers menu-driven access to programming content to provide greater flexibility and choice.

Reasons to Purchase:
* Quantify the size, scope & challenges of the European digital TV device sector

* Determine which European markets offer the greatest device-related opportunities

* Understand the potential impact of new device types, including adapters, IDTVs and PVRs

Table of Contents
Key findings

  • Overview of the European digital TV device market


Key trends in the digital TV environment

  • Device sector driven by continued DTV market growth
  • Cable development slow in key markets
  • Satellite dominance will be eroded
  • DTT to exhibit prolific growth
  • Evolving operator strategies
  • Changing nature of digital devices
  • Standard STBs will remain a popular option
  • Low-cost adapters key to digital switchover


PVRs take digital broadcasting to the next level

  • IDTV uptake dependent on the creation of horizontal markets


Other devices will remain niche

  • Secondary device uptake will increase as the market develops
  • Business models for device provision
  • Established pay-TV operators aim to drive ARPUs and loyalty
  • Basic cable and new DTV entrants focus on subscriber growth
  • FTA operators heavily reliant on the retail sector
  • Extent of retail market development
  • Conclusions


CHAPTER 4 COMPETITIVE DYNAMICS

  • Introduction
  • Key findings
  • Development of European device market
  • European device installed base to exceed 100 million by 2007
  • Demand for standard STBs continues despite greater competition
  • DTT will be the key platform for second subscriptions
  • Market development by device type
  • Low-cost adapters: key for DTT uptake


Standard STBs: demand driven by continued pay-TV uptake

  • PVRs: satellite to dominate integrated device market
  • IDTVs: DTT to remain the prevalent platform
  • PVR and IDTV uptake slow compared to other technologies
  • Country opportunity comparison


The UK will remain the most developed European DTV market

  • Cumulative shipments highest in the UK and Germany
  • Country-specific analysis
  • Benelux


France

  • Germany
  • Italy
  • Nordics
  • Spain
  • UK


CHAPTER 5 THE FUTURE DECODED

  • Introduction
  • Key findings
  • Content and service opportunities resulting from PVR development
  • Broadcasters: new programming formats & advanced interactivity
  • Pay-TV operators: new revenue streams and services
  • PVRs provide opportunities beyond the TV sector


CHAPTER 6 APPENDIX

  • Definitions
  • Research methodology


Future readings

  • 2002 digital and interactive TV market reports
  • 2003 digital and interactive TV market reports
  • Interactive TV SPP management team
  • How to contact experts in your industry














































































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