Product Type: Market Research Report
Published by: Datamonitor
Published: July 2003
Product Code: R313-5791Description Introduction:
Most enterprise mobile devices find their way into enterprises through individual purchasing by ‘pro-sumers’. For manufacturers to make the most out of this market, they must ensure that their devices form part of an overall mobile solution. The emphasis is therefore on them to form appropriate channel strategies. However, they must be aware of evolutionary pressures in the market.
Scope:
* This report covers three areas: Europe, Asia-Pacific, North America
* Data points included: Mobile solutions market (to 2006) - Region, sizeband, industry, solution component (devices, s/w, h/w, SI, PS & management)
Report Highlights:
The mobile enterprise device market will grow from $225m in 2001 to $1.3bn in 2006. Devices will represent 29% of the total in 2001 & 16% in 2006. The drop in proportion attributable to devices will occur as they fall in price & as larger companies invest in complex solutions, needing further outlay on integration, management, security & m/w.
In time, as solutions commodify, enterprise mobile device manufacturers will have to modify their channel strategies, away from the SI. To address the mid-market, a sector that has the potential to be highly lucrative, manufacturers will have to partner with mobile operators and ISVs. Substantial uptake is unlikely to occur for 18-24 months though.
Reasons to Purchase:
* Detailed forecasts of enterprise mobile device and solution markets are invaluable for strategic planning
* Explains the channel strategies that device manufacturers must form to generate the greatest returns, both now and in the long-term.
* Provides a competitive assessment of the leading players in the market, detailing their strengths and weaknesses, and rates them against one other
Table of Contents CHAPTER 1 EXECUTIVE SUMMARY
Introduction
Market context
What is an enterprise mobile device?
Two divergent perceptions of enterprise mobility are emerging
The OS battle is hotting up
Market size
Customer focus
Who should manufacturers target?
Distribution channels
Customer requirements
Competitor dynamics
The future decoded
Action points
CHAPTER 2 INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Report methodology
Report scope
Client feedback
Modeling methodology
Establishing parameters
Rationalizing in-house data
Interviewing and corroborating
Uptake modeling
Iteration
CHAPTER 3 MARKET CONTEXT
Introduction
Key findings
What is an enterprise mobile device?
Two divergent perceptions of enterprise mobility are emerging
Business process / workflow transformation
Enterprise IP-network extension
So what of the future?
Datamonitor coverage
The OS battle is hotting up
Market size
The enterprise mobile device market will be worth $1.3 billion in 2006
Conclusions
CHAPTER 4 CUSTOMER FOCUS
Introduction
Key findings
Customer identification
Who should manufacturers target?
Distribution channels
Channel strategy according to company size
Channel strategy according to solution
Specific solutions will be targeted at particular sizebands…
…and vertical market…
…while the most appropriate mobile device will also differ according to the solution offered
Summary
Customer requirements
Key success factors
Conclusions
CHAPTER 5 COMPETITIVE DYNAMICS
Introduction
SWOT analysis
Dell
HP
Microsoft
Nokia
Palm
RIM
Competitor positioning
CHAPTER 6 THE FUTURE DECODED
Introduction
Key findings
North America
Europe
Asia-Pacific
Conclusions
CHAPTER 7 ACTION POINTS
Introduction
Key findings
Device manufacturers need to focus on a solution sell…
…and crucial to this is forming a successful channel strategy
In order to increase the attractiveness of their device offerings, manufacturers need to work more closely with the development community
Enterprise mobile device manufacturers should broaden their OS relationships
CHAPTER 8 APPENDIX
Supplementary data
North America
Europe
Asia-Pacific
Future readings
Market reports
Briefs
SPP writing team
How to contact experts in your industry
List of Tables
Table 1: Global market for enterprise mobile devices
Table 2: North American mobile business revenues by revenue category, 2001 to 2006 ($m)
Table 3: European mobile business revenues by revenue category, 2001 to 2006 ($m)
Table 4: Asia-Pacific mobile business revenues by revenue category, 2001 to 2006 ($m)
Table 5: North American mobile business revenues by vertical market, 2001 to 2006 ($m)
Table 6: North American mobile business revenues by application type, 2001 to 2006 ($m)
Table 7: North American mobile business revenues by sizeband, 2001 to 2006 ($m)
Table 8: European mobile business revenues by vertical market, 2001 to 2006 ($m)
Table 9: European mobile business revenues by application type, 2001 to 2006 ($m)
Table 10: European mobile business revenues by sizeband, 2001 to 2006 ($m)
Table 11: Asia-Pacific mobile business revenues by vertical market, 2001 to 2006 ($m)
Table 12: Asia-Pacific mobile business revenues by application type, 2001 to 2006 ($m)
Table 13: Asia-Pacific mobile business revenues by sizeband, 2001 to 2006 ($m)
List of Figures
Figure 1: Current ‘mobile’ devices available to the enterprise
Figure 2: Datamonitor’s enterprise mobile device focus
Figure 3: Global market for mobile enterprise solutions, 2001 to 2006
Figure 4: Channel strategies will alter according to sizeband & solution
Figure 5: Strategic evaluation of selected enterprise device manufacturers
Figure 6: Datamonitor’s market expertise and research and analysis methodology
Figure 7: Mobile enterprise solutions and device market modeling methodology
Figure 8: Current ‘mobile’ devices available to the enterprise
Figure 9: Datamonitor’s enterprise mobile device focus
Figure 10: Likely OS market share development
Figure 11: Global market for mobile enterprise solutions, 2001 to 2006
Figure 12: Channel strategies will alter according to sizeband & solution
Figure 13: Channels to market for device manufacturers will change according to the size of the target company, and this will change over time
Figure 14: Channels to market for device manufacturers will change according to the specific mobile solution, and this will change over time
Figure 15: Appropriate mobile solutions will also differ according to sizeband, and this will over time
Figure 16: Targeting vertical markets with specific solutions will also be crucial to success
Figure 17: Manufacturers forming channel strategies according to application, sizeband and vertical will also have to consider the most appropriate device
Figure 18: Strategic evaluation of selected enterprise device manufacturers
Figure 19: Selected partners
Figure 20: North American mobile business revenues by revenue category, 2001 to 2006 ($m)
Figure 21: European mobile business revenues by revenue category, 2001 to 2006 ($m)
Figure 22: Asia-Pacific mobile business revenues by revenue category, 2001 to 2006 ($m)
Figure 23: North American mobile business revenues by vertical market, 2001 to 2006 ($m)
Figure 24: North American mobile business revenues by application type, 2001 to 2006 ($m)
Figure 25: North American mobile business revenues by sizeband, 2001 to 2006 ($m)
Figure 26: European mobile business revenues by vertical market, 2001 to 2006 ($m)
Figure 27: European mobile business revenues by application type, 2001 to 2006 ($m)
Figure 28: European mobile business revenues by sizeband, 2001 to 2006 ($m)
Figure 29: Asia-Pacific mobile business revenues by vertical market, 2001 to 2006 ($m)
Figure 30: Asia-Pacific mobile business revenues by application type, 2001 to 2006 ($m)
Figure 31: Asia-Pacific mobile business revenues by sizeband, 2001 to 2006 ($m)
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