|
|
Evaluating the Opportunity for Marketing Automation: CRM's saving grace?Product Type: Market Research ReportPublished by: Datamonitor Published: July 2003 Product Code: R313-5804 Description Introduction:This report is about the market for Marketing Automation software in North America and EMEA. It sizes the market by country and vertical market, with forecasts through 2007. A particular focus is given to the influence of analytics on marketing automation. Scope: * The report covers traditional marketing automation vendors, analytical CRM vendors, CRM suite vendors and marketing service providers * A description of complete solutions is given and vendor strengths are compared in each area Report Highlights: Marketing Automation will grow faster than both sales and service automation markets. This is because it gives companies quick returns on their investment and lets them make better use of existing customer information. The largest market for Marketing Automation software is North America, but this is also a relatively mature market. Countries in EMEA and APAC will be the fastest growing and should be pursued by vendors. There is a limited window of opportunity for selling marketing automation software. Vendors have 12-24 months to capitalize on the rapid growth in demand for this solution. Reasons to Purchase: * Vendors are compared in the capabilities of their marketing automation solution, geographical coverage and sizeband. Vendor profiles are included. * The mid-market opportunity is specific and the report details who is likely to benefit from demand in this part of the market. Table of Contents ABOUT DATAMONITOR EXECUTIVE SUMMARY INTRODUCTION
|
|
||||||||
MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence. |