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eFS Consumers in Europe and the US 2001Product Type: Market Research ReportPublished by: Datamonitor Published: August 2001 Product Code: R313-8974 Description eFS Consumers in Europe and the US 2001' offers a comprehensive profile of eConsumers in Europe and the US, including demographic data, searching and purchasing habits, concerns about the Internet, and attitudes towards conducting and managing financial affairs. Finanical Services Institutions (FSIs) are spending huge sums on eCRM designed to enhance their knowledge of the needs and attitudes of their customers. Through providing a detailed analysis of the eFinancial Services consumer, this report will enable FSIs to develop and market tailor-made eBusiness strategies. The report uses data obtained from Datamonitor's consumer survey, IMPACT 2001, which examines attitudes towards the uptake of new media technology and eCommerce in six European countries and the US. With 15,000 consumers interviewed annually, IMPACT research allows organizations to identify and focus on the factors that motivate consumers to become active buyers of online products and servicesTable of Contents EXECUTIVE SUMMARYMarket context eConsumer Behavior The eFS Consumer The Future Decoded INTRODUCTION What is IMPACT 2001? What is this report about? Who is the target reader? How to use this report The structure of this report MARKET CONTEXT Introduction Key findings Internet access continues to grow Are FSIs still investing in Internet technologies? Forecasts for the growth of electronic devices Forecasts for the growth in online financial services Data tables ECONSUMER BEHAVIOR Introduction Key findings Accessing the Internet Electronic devices Where do people access the Internet? Young people continue to be the leading surfers There is a positive relationship between income and Internet access Women are less likely to access the Internet than men, but it's changing What do people do on the Internet? Almost 50 per cent of Americans order goods and services online Paying online Consumer concerns: concerned consumers? Security: still public enemy number 1? Encouraging the customer to shop online Bank guarantees would encourage more people to pay over the Internet Segmenting online consumers by purchasing behavior The number of people who order online well exceeds the number of people who pay online Data tables THE EFS CONSUMER Introduction Key findings Profiling the online financial services customer Demographics of eFS users varies between countries FS product ownership Customer acquisition Online searching patterns for financial services products Customer contact TV and face-to-face channels are the most effective ways to attract people to the web Customer retention Switching habits Consumers tend to prefer shopping and entertainment websites to financial services websites Attitudes to managing household finances Data tables THE FUTURE DECODED Introduction Key findings The state of play - eFS Development Index Conclusions ACTION POINTS APPENDIX Future readings SPP writing team How to contact experts in your industry (c) Datamonitor 2001. All Rights Reserved. |
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