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CRM for SMEsProduct Type: Market Research ReportPublished by: Datamonitor Published: November 2001 Product Code: R313-9093 Description This brief looks at the global market for customer relationship management (CRM) applications in the small and medium enterprise / business (SME) sector - companies with annual revenues between $5m and $250m. The brief starts out with three action points for CRM suppliers, justifies these and then goes on to identify two key trends for the future.Table of Contents ABOUT DATAMONITOR ACTION POINTS Outline of the brief Three key things you need to know about CRM for SMEs In an economic downturn, vendors cannot afford to ignore the $3.1bn SME CRM market The ASP model is a compelling proposition for the SME CRM market, particuarly in the current economic climate Vendors should focus on offering a complete suite of enterprise applications, not just CRM Justification What is CRM for SMEs? The SME CRM market Vendor identification THE FUTURE DECODED Two trends for the future The growth of the ASP channel Why is the ASP channel suited to SMEs? SMEs customers dominate the ASP market The CRM ASP market offers strong growth opportunities The enterprise application space will continue to converge Application convergence The significance for SMEs It's not only large vendors Conclusions APPENDIX Future readings Contact the author How to contact experts in your industry (c) Datamonitor 2001. All Rights Reserved. |
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