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eBanking in Asia-Pacific - towards multichannel value creationProduct Type: Market Research ReportPublished by: Datamonitor Published: December 2001 Product Code: R313-9097 Description The aim of this brief is to provide an overview of the retail eBanking market in seven key Asia-Pacific markets - Australia, China, Hong Kong, India, South Korea, Singapore and Japan. It will examine trends in customer uptake and technology expenditure for the region as a whole, and then drill down into country-specific trends, segmenting the various markets according to consumer uptake and the sophistication of strategies being adopted by banks. Finally, the brief details the key trends that will shape the development of eBanking services in the region in the near to medium term.Table of Contents ABOUT DATAMONITOR ACTION POINTS Outline of the brief Four key things you need to know about eBanking in Asia-Pacific Banks need to think of eBanking as part of a multichannel distribution strategy - standalone players require strong differentiation A truly customer-centric infrastructure is essential for Asian banks in order to create real value from eBanking Banks in emerging markets need to execute the basics well, whereas those in more advanced markets should move to the next level of functionality Vendors should concentrate on Korea and Australia as the biggest short-term growth opportunities Justification Introduction - eBanking in context eBanking adoption in Asia-Pacific eBanking technology - the next five years Country-specific trends Australia Singapore Japan Hong Kong South Korea India China THE FUTURE DECODED Three trends for the future The multichannel approach will win out in Asia - if supported by a fully integrated infrastructure mBanking has more long-term potential Australia - an example to Asia and beyond APPENDIX Future readings Contact the author: Contact Datamonitor Asia-Pacific: How to contact experts in your industry (c) Datamonitor 2001. All Rights Reserved. |
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