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The Challenges of Ubiquitous Internet AccessProduct Type: Market Research ReportPublished by: Datamonitor Published: November 2001 Product Code: R313-9098 Description This brief will discuss ubiquitous Internet access - access anywhere, at any time, and from any device. It will explore the reasons why, until devices converge and offer a standardized operating system, providers must tailor their service to the various devices. These differ significantly in terms of initial intended purpose, operating systems and functionality. Through the study of key Multi-Access Portals, a means of accessing a variety of content through a variety of devices, Datamonitor will highlight the importance of creating partnerships along the value chain, linking content providers and distribution channels.Table of Contents ABOUT DATAMONITOR ACTION POINTS Outline of the brief Three key things you need to know about pervasive Internet access Service providers should prepare for devices both competing with and complementing each other Content should be tailored to the capabilities of specific devices to maximise customer satisfaction Criteria for uptake: price, easy setup and use Ergonomic, environmental, and technological constraints The solution: services tailored to the various devices As technology advances, the demand for a personalized service accessible from multiple devices will increase All players should take heed of the importance of partnership strategies to leverage each other's assets AOL's "Everywhere" strategy THE FUTURE DECODED Devices enabling Internet access will be complementary rather than substitutional Uni-functional and converged forms of devices will cohabit Winning strategies To bring non-Internet users on line To provide high quality content and highly personalized services Will the uptake of ubiquitous Internet services be from the consumer or enterprise markets? APPENDIX Complementary research Text-to-Speech Contact Center Voice Technologies The Voice Business Value Chain Voice Portals and Applications (scheduled for December 2001) Fighting for the European i-consumer Prospects for Digital TV in Europe US Content Management and Distribution Markets, 2000 to 2005 Contact details The Author Program Manager US Sales UK Sales (c) Datamonitor 2001. All Rights Reserved. |
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