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Handheld Applications: Reaching Physicians At the Point of CareProduct Type: Market Research ReportPublished by: Datamonitor Published: November 2001 Product Code: R313-9143 Description Handheld Applications: Reaching Physicians at the Point-of-care begins with an analysis of physician uptake of handheld devices. The brief continues with a look at the activities that physicians, across several countries, typically perform on handheld devices, their experiences with various ePrescribing tools and barriers to more widespread adoption. In the Future Decoded section, Datamonitor presents projections for future use of handheld applications among physicians, recommending strategies to capitalize on an increasingly available channel to reach targeted physicians.Table of Contents DATAMONITOR HEALTHCARE ACTION POINTS Outline of the brief Three key things you need to know about reaching physicians through handheld channels Cost is the major barrier preventing more widespread adoption of ePrescribing devices, suggesting that pharmaceutical manufacturer-sponsorship of the devices would increase their adoption A significant opportunity exists to expand use of handheld devices among interested physicians, even in regions not yet allowing ePrescribing Increased formulary compliance is unlikely to be a major outcome of physician adoption of ePrescribing applications HANDHELD APPLICATIONS Introduction Methodology Physician uptake of handheld devices Activities physicians perform on handheld devices must be considered in developing offerings to drive handheld use and ePrescribing penetration Access to handheld devices and formulary compliance Use of handheld devices for ePrescribing Physician experience with ePrescribing Barriers preventing handheld adoption among physicians Regulatory issues THE FUTURE DECODED Increasing adoption of handheld devices and ePrescribing applications Driving physician interest in ePrescribing and handheld technology Datamonitor's forecast for the handheld market Conclusion APPENDIX Datamonitor's eHealthInsight Business Unit Table of figures References SPP writing team How to contact experts in your industry |
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