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Pharmaceutical Company Intranets: Maximizing Efficiency and Reducing Costs of Corporate CommunicationsProduct Type: Market Research ReportPublished by: Datamonitor Published: December 2001 Product Code: R313-9149 Description Pharmaceutical Company Intranets: Investing in Corporate Knowledge Sharing analyzes the benefits that Intranets provide to pharmaceutical industry-relevant business practices. It discusses how pharmaceutical companies are using Intranets to increase efficiencies and reduce the costs of information sharing within the sales and marketing functions. The brief then looks at the challenges confronted when implementing Intranet strategies, based on proprietary Datamonitor interviews with pharmaceutical eBusiness executives, and recommends strategies to tackle these challenges. Pharmaceutical Company Intranets concludes with a future outlook for Intranet use, focusing on the long-term goals of pharmaceutical company knowledge management and the technologies currently being pioneered to improve corporate communication.Table of Contents Corporate CommunicationsDATAMONITOR HEALTHCARE ACTION POINTS Outline of the brief Four key things you need to know about pharmaceutical company Intranets Decentralized Intranet management should follow a centrally developed code of practice to minimize duplication and maximize efficiency Intranets are meeting the remote information and communication needs of the pharmaceutical sales forces that use them. Investments should focus on improving the content and uptake of Intranets for sales and marketing, as opposed to investing in wireless access to Intranets Include both hard and soft benefits when developing Intranet ROI models. eBusiness planners should work with Intranet end users to help measure the value of these benefits Employee buy-in is a main challenge to Intranet uptake. To tackle this problem, companies should promote information sharing by investing in knowledge push and pull mechanisms and include stakeholders in Intranet design INTRANETS Introduction Intranets defined Methodology Benefits of Intranets Measuring the value of benefits Developing an Intranet strategy: confronting the challenges Overcoming lack of employee uptake Managing company Intranet space Intranet use in pharmaceutical sales and marketing Sales force Intranet strategy THE FUTURE DECODED Third generation Intranets: enterprise information portals Wireless access to third generation Intranets Conclusion APPENDIX Datamonitor's eHealthInsight Business Unit Table of figures References Research methodology Relevant links SPP writing team How to contact experts in your industry (c) Datamonitor 2001. All Rights Reserved. |
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