Product Type: Market Research Report
Published by: IEC
Published: July 2007
Product Code: R329-132Description The purpose of The Basics of IPTV is to increase understanding of the technical, economic, and business model differences that are evolving for the delivery of rich media such as video, audio, and graphics—specifically consumer television services on private IP data networks of the near future. It likewise describes alternative scenarios that might develop during the global IPTV deployment and how it could affect consumer behavior.
IPTV is the only broadband killer application with enough demand and an average revenue per unit (ARPU) stream to cost justify the deployment of a massive new broadband carrier service cloud. The new IP video-enabled carrier cloud consists of multiple FTTX plans, alternative broadband wireless plans, and a hope that the new investment can stem the losses of wireline subscribers while creating a cost-effective replacement network for the current narrowband SONET infrastructure and costly data service overlays of today.
In the marketing realm, there is a growing need to both mature and refine franchise granting rights, consumer take-up rates, price performance curves, and profit margins. The current Internet problems of network neutrality, toll booth charging, security, firewall protection, intrusion detection, spam, viruses, and Trojan issues will soon be joined by digital rights management, digital asset management, and identity management concerns flowing from the new availability of digital TV content and peer-to-peer (P2P) communications.
The Basics of IPTV will bring these issues into the light and describe alternative scenarios that might develop after the initial deployment of IPTV.Table of Contents - About the Author
- About the Publisher
- Appendix: Glossary of Key Terms and Acronyms
- Preface
- Introduction: Fundamentals of IPTV
- Chapter One: What is IPTV and Why All the Fuss?
- The IPTV Infrastructure Overview
- The Current Data Infrastructure
- Commercial Realities
- Chapter Two: Network Technology: The Cost of Service Delivery
- Current Slotted Infrastructure Background
- The Current Data Overlay Infrastructure
- The IPTV Broadband Infrastructure Alternative
- Implementing Digital Video Is Not for the Faint Hearted
- Video Infrastructure Economics
- Chapter Three: The IPTV Data Access Network Economics
- The evolving access infrastructure for IPTV
- Traditional Service Pricing and Take Rate Volume ConceptsMarket Pricing Implications
- Public Utility versus Competitive Markets
- Chapter Four: The Regulated Infrastructure
- Background on the Infrastructure and Regulations
- The Service Infrastructure of Today
- Why Consider Developing a New IPTV Infrastructure?
- The Replacement Market Rationale
- IPTV Egress Issues - Connection to TVs and PCs
- Home Wiring and the Inside Mile
- IPTV - Ingress Issue - Multiple Service Convergence
- Other IPTV Issues - Consumer Quality and Quality of Experience
- The Relationship of Bandwidth, Broadband, and IPTV Bits
- Chapter Five: The Strategic Pieces of Modern Broadband
- Current IP Activities under Way
- New IPTV Deployment Program in the U.S.
- MSO the Current Slotted TV (Non-IP) Processes
- Super Head End, the IPTV Alternative to MSO Consolidation
- The New IP LHE
- Fiber Access Strategic Implications
- How Fast Does the IPTV Backbone and Access Need to Be?
- Chapter Six: The IPTV Network Access Evolution
- Fixed Point Wireless (FPW) Access
- The Subscriber Site
- Key Subscriber Issues
- Chapter Seven: Broadband IPTV: Replacement Market Issues
- Unique Broadband Access Market Risks
- Technology Adoption Process (TAP) Risk
- Chapter Eight: How IPTV Enables Converged Broadband
- Government Involvement
- Consumer Market
- Service-Oriented Architecture and Installed Base Upgrading
- The Evolving SOA Environment
- Content Availability, Upgrades, and Broadband Endpoints
- Facility Upgrades and Risks
- Advertising Business Model
- Chapter Nine: Enabling TCP/IP to IPTV and Web TV
- Use of TCP/IP for Video Services
- Transmission Control Protocol and IPTV Media Gateway
- IPTV, TCP/IP, and the Evolution to IPv6
- Chapter Ten: Networking Network TV and Closed Circuit TV
- Commercial Justification for Digital
- The Value of Future Two-Way Interactive Programming
- Why Digital TV
- Multiple DTV Format Issues Will Not Go Away
- Broadband and Bandwidth Impact on Internet
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