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Inside the Market for WAN Management OutsourcingProduct Type: Market Research ReportPublished by: IEC Published: December 2000 Product Code: R329-55 Description OVERVIEWOutsourcing is a concept that has been a part of the business landscape since the 1980s. Today, it increasingly is being used as a strategic tool to augment competitiveness and to free capital for focusing on core competencies. Ways to outsource wide-area network (WAN) communications, the lifeblood of any large commercial enterprise, have been examined and tried by many firms. As strategic communications come to encompass the whole enterprise, the importance of effective, reliable, and cost-effective managed WAN service offerings has grown in proportion. Inside the Market for WAN Management Outsourcing, copublished by the International Engineering Consortium and Communications Industry Researchers, provides a thorough examination of the market opportunities and obstacles for outsourcing WAN services based upon a statistically valid survey of network and information technology (IT) managers, together with an analysis of the issues facing the market. Key questions answered in this report include the following: What percentage of firms outsource the management of their WANs? Are firms that outsource fully satisfied with the outsourcing services they are using? What would it take to persuade firms that do not currently outsource to do so? To what extent does negative "word of mouth" keep managers from selecting certain providers of outsourcing services? What will keep those who are presently outsourcing from ceasing to outsource? What are the critical outsourcing services that firms seek? What are key success strategies for ASPs and providers of outsourcing services? The report includes the results and analysis of more than 200 interviews with network and IT managers—including their perceptions of, willingness to use, and experiences with outsourcing and managed services. This audience plays a key role in the decision-making process of firms that serve as the customer base for outsourcing/managed service providers. The report also analyzes the critical factors that anyone affected by outsourcing and managed services will need to address. Table of Contents TABLE OF CONTENTSExecutive Summary: WAN Management Outsourcing Potential Survey Results Managed WAN Outsourcing Service Preferences: Benefit Segmentation The Future of Managed WAN Services? Chapter One: Introduction The Surge in Outsourcing The Joys of Outsourcing Outsourcing in a Changing Technology Environment Some Recent Major Outsourcing Deals Some Pros and Cons of Outsourcing Chapter Two: Survey of WAN Management Outsourcing Penetration of WAN Outsourcing Patterns of WAN Outsourcing Satisfaction Among Current Outsourcing Service Users: A Warning Chapter Three: WAN Outsourcing Users and Their Motivations Future Plans of Users of WAN Outsourcing Services Impact of Firm Size on the Chance of Adoption of WAN Management Outsourcing The Impact of WAN Complexity on the Chance of Adoption of WAN Motivations to Outsource WAN Management Motivations for Outsourcing Revealed—Survey Results A Summary of Motivational Differences between Likely Repeaters, Likely Adopters, Likely Defectors, and Uninterested Segments Strategic Implications for the Design and Marketing of Outsourcing Services Chapter Four: Managed WAN Outsourcing Service Preferences Benefit Segmentation Benefit Segments All Benefit Segments Would Consider Outsourcing The Majority Focus on Reduction in Operating Costs in Selecting an Outsourcing Provider Likely Outsourcers Focus on Network Availability Guarantees in Their Choice of Outsource Provider Real-Time Reporting Has Differential Appeal Web-Related Applications Influence Most Outsourcing Candidates Virtual Meetings/Videoconferencing Shared Mainframe Software All Outsource Package Features Are Salient to Some Segments Impact of Managed WAN Outsourcing Service Attributes on Choice Hypothetical Market Response to "Ideal" Outsourcing Service Packages Response to Packages Featuring Applications Services Price and Provider Reputation Are Salient Features, Too Outsourcing Experience and Intentions Influence Benefits Sought Distinguishing Characteristics of Benefit Segments Chapter Five: Marketing and Strategic Implications Marketing Implications Strategic Implications Tactical Motivations Are Emerging The Future of Managed WAN Services? Benefits Sought by Managers Are Diverse |
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