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Why Consumers Buy Camera Phones and Market Growth Expectations in 2004 - 2007 for South AsiaProduct Type: Market Research ReportPublished by: Connect Asia Published: April 2004 Product Code: R330-0032 Description Shipments of camera phones have started to appreciably rise and the future is excellent for this market segment. Camera phones are a hot commodity in Asia and the promise is to help Mobile Operators obtain higher ARPU and profits by creating more data traffic through MMS.
This detailed report offers five-year shipment forecasts by country. Based on the latest APRG demand data camera phones will grow over 50% on a compound annual basis through 2007. Other highlights of this report on the future camera phones include:
If you target camera phone market - for either products or data services, this report is an essential tool. It gives you the information on how these handset segments will play out in South Asia and East Asia. Primary research of current and potential consumers for camera phones are analyzed from the following countries : India, Hong Kong Singapore, Malaysia, Philippines Taiwan, and Thailand Companies mentioned in this report : Alcatel Nokia LG Motorola Samsung Sharp Siemens Sony Ericsson This primary research will provide important insights on market segmentation, customer attitudes and other factors that can drive vendors' product, service, and marketing strategies. The multi-client study will also incorporate insights from APRG’s research on the camera phone markets, and digital photo printing trends. Table of Contents Chapter 1. Camera Phone Market DriversKey Drivers Importance of Brand Perceptions of Best Design Implications for Service Providers Implications for Advertising Chapter 2. South and East Asia Camera Phone Penetration Camera Phone Owner Demographics Monthly Camera Phone Usage Trends What Are Camera Phone Users Taking Pictures Of? Chapter 3. How Camera Phone Purchase Decisions are Made Importance of Brand Importance of Design Importance of Sharing and Distribution of Images Chapter 4. Methodology and Assumptions Primary Data Sources Figure 1. South and East Asia “Camera Phone" Sales Forecast, 2004-2009 (Units in Thousands) Figure 2. Information Sources Used for Purchasing Camera Phones – India Figure 3. Information Sources Used for Purchasing Camera Phones – Thailand Figure 4. Information Sources Used for Purchasing Camera Phones – Singapore Figure 5. Information Sources Used for Camera Phones Purchases – Malaysia Figure 6. Information Sources Used for Camera Phones Purchases – Philippines Figure 7. Information Sources Used for Camera Phones Purchases – Hong Kong Figure 8. Information Sources Used for Camera Phones Purchases – Taiwan Figure 9. Consumer’s Perception of Best Camera Phone Design & Style by Brand: Alcatel, Samsung, Motorola, Nokia, LG Figure 10. Importance of Warranty and Maintenance Agreements for Camera Phones Figure 11. Importance of MMS Capabilities in Camera Phone Purchasing Decisions Figure 12. Importance of Bluetooth Capabilities in Camera Phone Purchasing Decisions Figure 13. Importance of Digital Printing Capabilities direct from Camera Phone Figure 14. Expected Camera Phone Owners by Gender, 2004 – 2007 Figure 15. Expected Camera Phone Owners by Age and Gender 2004 – 2007 Figure 16. Expected Number of Images Captured by Camera Phone Owners by Gender, 2004 – 2007 |
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