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Asia Camera Phone Market - Consumer Insight

Product Type: Market Research Report
Published by: Connect Asia
Published: May 2004
Product Code: R330-0034
Description
Mobile Camera phones are a hot commodity in Asia and the underling hope is they will help Mobile Operators achieve higher ARPU and profits by creating more data traffic through MMS.

This primary research provide key insights on camera phone market segmentation, customer attitudes and other factors that can drive vendors' product, service, and marketing strategies. This study will also incorporate insights from APRG's research on the camera phone markets, and digital photo printing trends.

Our research addresses the following issues that are vital to your marketing and advertising program success:

• Sources information consumers will use before purchasing a camera phone
• Perception of Design Importance of MMS (its not as important as you would think)
• Importance of Bluetooth (its not even on most consumer's radar)
• Importance of Digital Printing (its important)
• Importance of Brand (its very important)

Shipments of camera phones have started to appreciably rise and the future is excellent for this market segment.

Samsung is beating incumbent Nokia and Ericsson in mindshare and why it's the top preferred mobile brand for female Asians. Look for Samsung to define this market on their own terms over the next 6-18 months.

In Asia there is already a wide range of camera phone models that appeal to each market segment and drive consumer behavior related to purchasing and capturing, viewing, printing, and distributing mobile phone originated images. It is important for vendors to understand how these cameras are used and the purchasing decisions from Asian consumers.

If you target the Asian camera phone market - for either products or data services, this report is an essential tool. Primary research of current and potential consumers for camera phones are analyzed from the following countries : India, Hong Kong, Malaysia, Philippines, Singapore, Taiwan, and Thailand

Companies mentioned in this report : Alcatel Nokia LG Motorola Samsung Sharp Siemens Sony- Ericsson
Table of Contents
Chapter 1. Camera Phone Market Drivers Key Drivers
Importance of Brand
Perceptions of Best Design
Implications for Service Providers
Implications for Advertising


Chapter 2. South and East Asia Camera Phone Penetration and Use
Camera Phone Owner Demographics
Monthly Camera Phone Usage Trends
What Are Camera Phone Users Taking Pictures Of?


Chapter 3. How Camera Phone Purchase Decisions are Made
Importance of Camera Phone Brand
Importance of Camera Phone Design
Importance of Sharing and Distribution of Images
Importance of Advertising
Importance of Demonstrations


Chapter 4. Methodology and Assumptions


List of Figures:


Figure 1. South and East Asia “Camera Phone" Sales Forecast, 2004-2009 (Units in Thousands)
Figure 2. Information Sources Used for Camera Phones Purchases – India
Figure 3. Information Sources Used for Camera Phones Purchases– Thailand
Figure 4. Information Sources Used for Purchasing Camera Phones – Singapore
Figure 5. Information Sources Used for Camera Phones Purchases – Malaysia
Figure 6. Information Sources Used for Camera Phones Purchases – Philippines
Figure 7. Information Sources Used for Camera Phones Purchases – Taiwan
Figure 8. Information Sources Used for Camera Phones Purchases – Hong Kong
Figure 9. Consumer’s Perception of Best Camera Phone Design & Style by Brand: Alcatel, Samsung, Sony-Ericsson, Motorola, Nokia, LG
Figure 10. Importance of Warranty and Maintenance Agreements for Camera Phones
Figure 11. Importance of MMS Capabilities in Camera Phone Purchasing Decisions
Figure 12. Importance of Bluetooth Capabilities in Camera Phone Purchasing Decisions
Figure 13. Importance of Digital Printing Capabilities direct from Camera Phone
Figure 14. Expected Camera Phone Owners by Age and Gender 2004 – 2007
Figure 15. Expected Number of Images Captured by Camera Phone Owners by Gender, 2004 – 2007
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