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Public Access WLAN Case Studies 2004Product Type: Market Research ReportPublished by: Mind Commerce Publishing Published: March 2004 Product Code: R331-0009 Description Every vendor, service provider and investor that has a business interest in the wireless and/or broadband Internet service marketplace is focused on WLAN technologies as an alternative and complement to 3G wireless and fixed ISP connectivity. The single unanswered question on everyone’s mind is “how to introduce and grow the business in a way that is sustainable and optimizes the overall service portfolio?” Mind Commerce has taken a large step in answering this question through its research into the public access WLAN marketplace.
There is simply no other research on the market of this kind. This highly valuable and timely report focuses on the public access WLAN or “hot spot” market from a case study perspective. No other report focuses on the existing worldwide hot spot business from the perspective of the hot spot operators themselves. This report answers important questions:
Table of Contents TABLE OF CONTENTS EXECUTIVE SUMMARY: THE WLAN HOTSPOT ADVENTURE INTRODUCTION: WLAN HOTSPOTS 802.11 WLAN TECHNICAL OVERVIEW EVOLUTION OF 802.11 PHYSICAL ASPECTS OF WLAN HOTSPOT DEPLOYMENT SECURITY AND THE WLAN ROAMING AND WLAN HANDOVER ROAMING CONTRACTUAL ROAMING BUSINESS CASES FOR WLAN HIGH-TRAFFIC COFFEE SHOP Free Access within an Established Coffee House Chain ESTABLISHED CHAIN, HIGH-TRAFFIC LOCALE WITH ACCESS CHARGES AIRPORT DEPLOYMENT EARNING MONEY FROM WLAN HOTSPOTS SUBSCRIBERS SERVICES MIXED HARVEST HOTSPOT OPERATOR OVERVIEW MOBILE OPERATOR REVENUE BUSINESS OUTLOOK FOR THE INDUSTRY CREATING SUCCESS THROUGH WIDESPREAD COVERAGE ASPECTS OF FAILURE WHAT LIES AHEAD FUNDAMENTAL QUESTIONS ABOUT THE WLAN PARADIGM PSYCHOGRAPHIC PROFILES OF THE INTERNET USERS Business User Average User Youth User HOTSPOT TYPING AND BUSINESS CASES ENTERPRISE CAFES AIRPORTS HOTELS APARTMENT COMPLEXES TODAY’S HOTSPOT OPERATORS NORTH AMERICA North America hotspot operators as of February 2004 EUROPE European hotspot operators as of October 2004 ASIA 38 Asian hotspot operators as of October 2004 CASE STUDIES: NORTH AMERICAN HOTSPOT OPERATORS T-MOBILE T-Mobile Hotspots T-Mobile Subscription/Access Options T-Mobile Strategy T-Mobile Outlook and Recommendations WAYPORT Wayport Hotspots Wayport Subscription/Access Options Wayport Strategy Wayport Outlook and Recommendations BOINGO Boingo Hotspots Boingo Subscription/Access Options Boingo Strategy Boingo Outlook and Recommendations HOTSPOTZZ (FORMERLY WIFI METRO) Hotspotzz Hotspots Hotspotzz Subscription/Access Options Hotspotzz Strategy Hotspotzz Outlook and Recommendations HEREUARE HereUAre Hotspots Subscription/Access Options HereUAre Strategy HereUAre Outlook and Recommendations SURF AND SIP Surf and Sip Hotspots Surf and Sip Subscription/Access Options Surf and Sip Strategy Surf and Sip Outlook and Recommendations FATPORT FatPort Hotspots FatPort Subscription/Access Options FatPort Strategy FatPort Outlook and Recommendations TOSHIBA (COMPUTER SYSTEMS GROUP) Toshiba Hotspots Toshiba Subscription/Access Options Toshiba Strategy Toshiba Outlook and Recommendations JOLTAGE (OUT OF BUSINESS) Joltage Hotspots Joltage Subscription/Access Options Joltage Strategy Joltage Outlook and Recommendations PRONTO Pronto Hotspots Pronto Subscription/Access Options Pronto Strategy Pronto Outlook and Recommendations COMETA NETWORKS Cometa Hotspots Cometa Subscription/Access Options Cometa Strategy Cometa Outlook and Recommendations CAFÉ.COM Café.com Hotspots Café.com Subscription/Access Options Café.com Strategy Café.com Outlook and Recommendations NORTH AMERICAN OPERATOR SUMMARY EUROPEAN HOTSPOT OPERATORS TELIA HOME-RUN Telia Home-Run Hotspots Telia Home-Run Subscription/Access Options Telia Home-Run Strategy Telia Home-Run Outlook and Recommendations SONERA Sonera Hotspots Sonera Subscription/Access Prices Sonera Strategy Sonera Outlook and Recommendations TELENOR Telenor Hotspots Telenor Subscription/Access Options Telenor Strategy Telenor Outlook and Recommendations BT OPENZONE BT OpenZone Hotspots BT OpenZone Subscription/Access Options BT OpenZone Strategy BT OpenZone Outlook and Recommendations TDC MOBILE DENMARK TDC Mobile Hotspots TDC Mobile Subscription/Access Options TDC Mobile Strategy TDC Mobile Outlook and Recommendations WLAN GMBH WLAN GmbH Hotspots WLAN GmbH Subscription/Access Options WLAN GmbH Strategy WLAN GmbH Outlook and Recommendations METRONET (AUSTRIA) Metronet Hotspots Metronet Subscription/Access Options Metronet Strategy Metronet Outlook and Recommendations MEGABEAM Megabeam Hotspots Megabeam Subscription/Access Options Megabeam Strategy Megabeam Outlook and Recommendations APTILLO NETWORK Aptillo Hotspots Aptillo Subscription/Access Options Aptillo Strategy Aptillo Outlook and Recommendations SWISSCOM Swisscom Hotspots Swisscom Subscription/Access Options Swisscom Strategy Swisscom Outlook and Recommendations EUROPEAN OPERATOR SUMMARY ASIA 59 CBCOM (CHINA) CBCom Hotspots CBCom Subscription/Access Options CBCom Strategy CBCom Outlook and Recommendations CHINA MOBILE (CHINA) China Mobile Hotspots China Mobile Subscription/Access Options China Mobile Strategy China Mobile Outlook and Recommendations SMCC (SHANGHAI, CHINA) SMCC Hotspots SMCC Subscription/Access Options SMCC Strategy SMCC Outlook and Recommendations NTT-C (JAPAN) NTT-C Hotspots NTT-C Subscription/Access Options NTT-C Strategy NTT-C Outlook and Recommendations NTT DOCOMO COMMUNICATIONS (JAPAN) NTT DoCoMo Hotspots NTT DoCoMo Subscription/Access Options NTT DoCoMo Strategy NTT DoCoMo Outlook and Recommendations HANARO TELECOM Hanaro Telecom Hotspots Hanaro Telecom Subscription/Access Options Hanaro Telecom Strategy Hanaro Telecom Outlook and Recommendations KOREA TELECOM Korea Telecom Hotspots Korea Telecom Subscription/Access Options Korea Telecom Strategy Korea Telecom Outlook and Recommendations SINGTEL SingTel Hotspots SingTel Subscription/Access Options SingTel Strategy SingTel Outlook and Recommendations STARHUB (SINGAPORE) StarHub Hotspots StarHub Subscription/Access Options StarHub Strategy StarHub Outlook and Recommendations AIRBORNE ACCESS (PHILIPPINES) Airborne Access Hotspots Airborne Access Subscription/Access Options Airborne Access Strategy Airborne Access Outlook and Recommendations AZURE (AUSTRALIA) Azure Hotspots Azure Subscription/Access Options Azure Strategy Azure Outlook and Recommendations Blink (ePLDT) Philippines Blink Hotspots Blink Subscription/Access Options Blink Strategy Blink Outlook and Recommendati |
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