Public Access WLAN Case Studies 2005: Industry Report

Public Access WLAN Case Studies 2005

Product Type: Market Research Report
Published by: Mind Commerce Publishing
Published: March 2005
Product Code: R331-0023

Description

In 2005 and beyond, the biggest question on everyone's mind involved in the public access WLAN business is "how does one run the hotspot business in a manner that is sustainable and optimizes overall business objectives including revenue, differentiation, customer satisfaction, and retention?" Mind Commerce has taken a large step in answering these questions through its research into the public access WLAN marketplace.

Global hotspot forecast through 2009 with breakout of total and free hotspots
Coverage of 47 worldwide public access WLAN service providers
Comparison and evaluation of global hotspot operator plans and best practices
See who has failed, who has survived, who has thrived and why
See their business plans and what their strategies should now be for growth

There is simply no other research on the market of this kind. This highly valuable and timely report focuses on the public access WLAN or "hot spot" market from a case study perspective. No other report focuses on the existing worldwide hot spot business from the perspective of the hot spot operators themselves.

Hotspot operator coverage includes:

NORTH AMERICAN

SBC
VERIZON
CONNEXION
T-MOBILE
IPASS
AT&T WIRELESS
WAYPORT
GRIC
STSN
BOINGO
PANERA BREAD COMPANY
HOTSPOTZZ (FORMERLY WI-FI METRO)
HEREUARE
SURF AND SIP
FATPORT
TOSHIBA
PRONTO
COMETA NETWORKS
CAFE.COM

SOUTH AMERICAN

IG (Brazil)

EUROPEAN

TELIA HOME-RUN
SONERA
TELENOR
BT OPENZONE
THE CLOUD (U.K.)
TDC MOBILE (DENMARK)
KPN (NETHERLANDS)
WLAN GMBH
METRONET (AUSTRIA)
MEGABEAM
APTILLO NETWORK

ASIA PACIFIC

CBCOM (CHINA)
CHINA MOBILE (CHINA)
CHINA NETCOM (CHINA)
SMCC Outlook and Recommendations
NTT-C (JAPAN)
NTT DoCoMo Subscription/Access Options
HANARO TELECOM
KOREA TELECOM
SINGTEL
STARHUB (SINGAPORE)
AIRBORNE ACCESS (PHILIPPINES)
AZURE (AUSTRALIA)
BLINK (EPLDT) PHILIPPINES
PCCW IMS (HONG KONG)
YELLOWSPOTS (MALAYSIA, ASIA)

This report answers important questions:

What is working and what is not working in the hot spot market?
What are the rational business models for hot spot operation?
Who are the leading worldwide hot spot operators and why?
Which hot spot operators will be successful for the long-term and why?

This report provides additional valuable information including:

Profile of the types of hot spot customers and their usage demands and requirements
Hot spot usability assessment from the end-user's perspective
Business case analysis for hot spot operation
Analysis of travel patterns in the US as they apply to hotspot usage
Case study review, analysis and recommendations for a total of 47 representative hot spot service providers
19 operators in North America, 1 operator in South America, 12 operators in Europe, and 15 operators in Asia.

Purchase this report together with Public Access WLAN Forcasts 2005 at the Single User License price of $7995.00

Table of Contents

EXECUTIVE SUMMARY: THE WLAN HOTSPOT ADVENTURE
INTRODUCTION: WLAN HOTSPOTS
802.11 WLAN TECHNICAL OVERVIEW: EVOLUTION OF 802.11; PHYSICAL ASPECTS OF WLAN HOTSPOT DEPLOYMENT; SECURITY AND THE WLAN
ROAMING AND WLAN: HANDOVER ROAMING; CONTRACTUAL ROAMING
BUSINESS CASES FOR WLAN: HIGH-TRAFFIC COFFEE SHOP; ESTABLISHED CHAIN, HIGH-TRAFFIC LOCALE W/ACCESS CHARGES; AIRPORT DEPLOYMENT
EARNING MONEY FROM WLAN HOTSPOTS: SUBSCRIBERS; SERVICES; MIXED HARVEST
HOTSPOT OPERATOR OVERVIEW: MOBILE OPERATOR REVENUE; BUSINESS OUTLOOK FOR THE INDUSTRY; CREATING SUCCESS THROUGH WIDESPREAD COVERAGE; ASPECTS OF FAILURE; WHAT LIES AHEAD
FUNDAMENTAL QUESTIONS ABOUT THE WLAN PARADIGM: PSYCHOGRAPHIC PROFILES OF THE INTERNET USERS
HOTSPOT TYPING AND BUSINESS CASES: ENTERPRISE; CAFES; AIRPORTS; HOTELS; APARTMENT COMPLEXES
COMPARING ACCESS: T-MOBILE; T-MOBILE HOTSPOTS; T-MOBILE SUBSCRIPTION/ACCESS OPTIONS
WAYPORT: WAYPORT HOTSPOTS; WAYPORT SUBSCRIPTION/ACCESS OPTIONS
BOINGO: BOINGO HOTSPOTS; BOINGO SUBSCRIPTION/ACCESS OPTIONS
HOTSPOTZZ (FORMERLY WI-FI METRO): HOTSPOTZZ HOTSPOTS; HOTSPOTZZ SUBSCRIPTION/ACCESS OPTIONS
SURF AND SIP: SURF AND SIP HOTSPOTS; SURF AND SIP SUBSCRIPTION/ACCESS OPTIONS
FATPORT: FATPORT HOTSPOTS; FATPORT SUBSCRIPTION/ACCESS OPTIONS
CAFÉ.COM: CAFÉ.COM HOTSPOTS; CAFÉ.COM SUBSCRIPTION/ACCESS OPTIONS
PANERA BREAD COMPANY: PANERA HOTSPOTS; PANERA SUBSCRIPTION/ACCESS OPTIONS; STSN HOTSPOTS; STSN SUBSCRIPTION/ACCESS OPTIONS
TODAY’S HOTSPOT OPERATORS: NORTH AMERICA; EUROPE; ASIA
CASE STUDIES: NORTH AMERICAN HOTSPOT OPERATORS: T-MOBILE; AT&T WIRELESS; WAYPORT; GRIC; BOINGO; PANERA BREAD COMPANY; HOTSPOTZZ (FORMERLY WI-FI METRO); HEREUARE; SURF AND SIP; FATPORT; TOSHIBA (COMPUTER SYSTEMS GROUP) (OUT OF BUSINESS); PRONTO; COMETA NETWORKS (OUT OF BUSINESS); CAFÉ.COM..146; NORTH AMERICAN OPERATOR SUMMARY
EUROPEAN HOTSPOT OPERATORS: TELIA HOME-RUN; SONERA; TELENOR; BT OPENZONE; THE CLOUD (U.K.); TDC MOBILE DENMARK; WLAN GMBH; METRONET (AUSTRIA); MEGABEAM; APTILLO NETWORK; SWISSCOM; EUROPEAN OPERATOR SUMMARY
ASIA: CBCOM (CHINA); CHINA MOBILE (CHINA); CHINA NETCOM (CHINA); SMCC (SHANGHAI, CHINA); NTT-C (JAPAN); HANARO TELECOM; KOREA TELECOM; SINGTEL; STARHUB (SINGAPORE); AIRBORNE ACCESS (PHILIPPINES); AZURE (AUSTRALIA); PCCW IMS (HONG KONG); ASIAN/AUSTRALIAN OPERATOR SUMMARY
WORLDWIDE PUBLIC HOTSPOT FORECAST: TOTAL WORLDWIDE PUBLIC HOTSPOTS; FREE WORLDWIDE PUBLIC HOTSPOTS
SUMMARY
INDEX
ABOUT THE AUTHOR

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