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IP Multimedia Subsystem (IMS) Status Report: Emerging from the Trough of Disillusionment

Product Type: Market Research Report
Published by: Mind Commerce Publishing
Published: September 2009
Product Code: R331-160
Description
IP Multimedia Subsystem (IMS) Status Report: Emerging from the Trough of Disillusionment provides a valuable independent IMS status report that can help all in the industry have a clear view on its current status and the likely paths operators will take in the evolution of their networks.

Report Structure:

This report provides an independent and quantified view of what is happening in the industry with IMS (IP Multimedia Subsystem), through the presentation of results from an industry-wide survey that encompasses 137 interviews (101 of with network operators). The report also includes operator and supplier case studies, presenting a factual based current state of the market, without the hype and marketing spin that has frustrated many people on this topic. These two objectives are reflected in the two main sections of this report: Market Survey Results and Case Studies which include Verizon, China Mobile, and Vodafone Spain.

Key Findings:

IMS remains niche, with only 8% of those operators surveyed deploying IMS. (Note, none of those operators have completed the conversion of their network, all considered it a 5-7 year process) Another 12% are in an extended field trial, which is characterized by services being launched on the IMS core, with in some cases paying customers; but a decision has not yet been made to commit to service migration onto the IMS core.

IMS does not appear to be entering a period of rapid adoption, rather a linear growth in initial adoption over the next 5 years, with by 2014 about 32% of operators commencing an IMS deployment.

Regionally, NAR (North America Region) provides the bulk of the growth in years 2010 and 2011, while EMEA (Europe Middle East and Africa) and APAC (Asia Pacific) regions provide the bulk of growth in later years.

Lack of business case, lack of standards compliance and BOSS (Business and Operational Support System) integration were the top three barriers to adoption as identified by operators.

Target Audience:

Network operators including mobile (CDMA and GSM), fixed, broadband and cable operators: Provides an independent status report to cut through the marketing hype to aid in the definition of a realistic network evolution plan.

Network equipment providers: Provides the market analysis necessary to determine where and when to make product investments, better meet operator requirements, better aid operators in their network evolution, and guidance on where to focus sales resources over the next 5 years.

Related network component suppliers (BSS and OSS suppliers, service broker / service middleware providers, SDP providers, customer premise equipment suppliers, mobile handset and software suppliers): Provides the market analysis necessary to determine where and when to make product investments and where for focus sales resources.

Application developers: Provides information about where to invest in building IMS applications, and where to focus.

Investors: Determines where the investment opportunities reside in the emerging IMS landscape.
Table of Contents
FORWARD

Executive Summary

Operator Recommendations

Network Equipment Recommendations

Service Layer Component (e.g. Service Broker) Recommendations

Mobile Handset Vendors

Application Developer Recommendations

Investor Recommendations

Introduction and Background

Purpose

Brief IMS review

IMS Market Survey Results

Background on the Research

Operator Interviewee Analysis

Supplier Interviewee Analysis

IMS Activity

IMS Barriers

Vendor Perception RankingS

IMS Plans

IMS Pricing

Rich Communications Suite

Alternatives and paths to IMS

IMS Market Survey Conclusions

Case Studies

Verizon Communications Case Study

Verizon Background

Principles behind Verizon’s IMS deployment

Breaking down the Silos

Service Delivery Ecosystem

Integration Experience

Conclusion

China Mobile Case Study

Vodafone Spain Service Broker

Explaining the Service Broker

Vodafone Spain HomeZone Service

AppTrigger Case Study of an APAC Operator

Case Study Review

Where the market is going: IMS prognosis

Conclusions and Recommendations

Operator Recommendations

Network Equipment Recommendations

Service Layer Component (e.g. Service Broker) Recommendations

Mobile Handset Vendors

Application Developer Recommendations

Investor Recommendations

Appendix 1 - AcroNyms

Appendix 2 - Companies Interview

Operators

Suppliers

Table of Figures

Figure 1. Operator IMS activity, and Distribution by Operator Type

Figure 2. Cumulative Percentage of Operators by year they anticipate starting IMS Deployment

Figure 3. IMS Barrier and Frequency of Occurrence from Operators

Figure 4. Supplier Ranking of Barriers

Figure 5. Estimate of the Initial Application of IMS_

Figure 6. Alternatives and Paths to IMS_

Figure 7. IMS Architecture

Figure 8. Split between Operator and Supplier Interviews

Figure 9. Geographical Distribution of Operators Interviewed_

Figure 10. Operator Types Interviewed_

Figure 11. Distribution of Operator Interviews by Role

Figure 12. Geographical Distribution of Suppliers Interviewed_

Figure 13. Distribution of Supplier Interviews by Role

Figure 14. Distribution of Supplier Interviews by Type of Supplier

Figure 15. Operator IMS Activity and Distribution by Operator Type

Figure 16. Live IMS Services

Figure 17. IMS Barrier and Frequency of Occurrence from Operators

Figure 18. Supplier Ranking of Barriers

Figure 19. IMS Vendor Ranking (Perception based)

Figure 20. IMS Vendor Ranking Regional Variation_

Figure 21. Cumulative Percentage of Operators by year they anticipate starting IMS Deployment

Figure 22. Estimate of the Initial Application of IMS_

Figure 23. Potential Service Drivers

Figure 24. IMS Price Range per Region (Cost per Subscriber in US Dollars)

Figure 25. Rich Communication Suite Results

Figure 26. Alternatives and Paths to IMS_

Figure 27. IMS Evolution_

Figure 28. Verizon’s IMS and SDE Vision (source Verizon)

Figure 29. Shared Infrastructure Vision (source Verizon)

Figure 30. Legacy Integration (source Verizon)

Figure 31. China Mobile Network Architecture (source Huawei)

Figure 32. China Mobile Target Architecture (source Huawei)

Figure 33. Service Roadmap (source Huawei)

Figure 34. Typical Prior Situation (source OpenCloud)

Figure 35. Service Broker Extending Pre-pay Applications (source OpenCloud)

Figure 36. Vodafone Spain Service Broker Scenario (source OpenCloud)

Figure 37. APAC Operator Situation (source AppTrigger)

Figure 38. Operator Decision Matrix (source AppTrigger)

Figure 39. Proposed Solution (source App Trigger)

Figure 40. Total Cost of Ownership Analysis (source AppTrigger)

Figure 41. Return on Investment Analysis (source AppTrigger)
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