Product Type: Market Research Report
Published by: Internet Securities, Inc. (Intellinews)
Published: June 2009
Product Code: R337-2160Description In-depth report on the Polish media sector. Includes complete coverage of the latest developments as well as the latest corporate news accompanied by statistical data. Updaed every 4 months.Table of Contents - The Polish media sector is facing the first contraction of ad market since the 2002 crisis. While the scale of this contraction is still unknown, some sources estimate it at some 10% y/y. Only the internet sector has a chance for positive growth of ad revenues. The crisis can create chances for most flexible companies - hence some consolidation of this sector can be expected.
- Challenges and chances related to technological development are also currently present. In September, the long-awaited process of digitalization is finally due to start. The market regulator is planning to open three multiplexes, with third one reserved exclusively for new broadcasters.
- Last but not least, a new public media law was just passed by the lower chamber of Parliament. With the cancellation of obligatory general subscription fee, the public YB broadcaster TVP stands in front of a dramatic decision. The company will be forced to more aggressive fight for its part of the ad market - or just the opposite: to concentrate on less commercial activity.
|
|
